---
title: "perugia italian deruta hand soap — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/perugia-italian-deruta-hand-soap"
last_updated: "2026-07-14T01:11:29.895Z"
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  description: "perugia italian deruta hand soap shows low returns (0.7%), but a small market ($49K/yr) keeps it on the watch list."
  "og:description": "perugia italian deruta hand soap shows low returns (0.7%), but a small market ($49K/yr) keeps it on the watch list."
  "og:title": "perugia italian deruta hand soap — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **perugia italian deruta hand soap**

**Worth a look**

Shows low returns (0.7%), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 40Conversion 48Competition 64Returns 97Price range 84Avg price 92Brand share 26Review moat 46Quality gap 42

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.51–$74.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,909.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$49K**

$49K/yr · 59K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**149**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Nesti Dante51% - Home & Body Company22% - Deruta7% - LA FLORENTINA5% - AnatoliaDaphne4% - Hand Soap3% - Open — no brand owns it (6 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce](https://m.media-amazon.com/images/I/41OEkr2MHJL.jpg)**Nesti Dante Nesti dante il frutteto Energizing soap - Citron and Bergamot 8.8oz 8.8 Ounce**Nesti Dante**$9.83**4.6★7,022 rev](https://www.amazon.com/dp/B000ZLZ7WK) [2![Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme](https://m.media-amazon.com/images/I/51BDVl8TEJL.jpg)**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.07**4.7★692 rev](https://www.amazon.com/dp/B091V13C1M) [3![Nesti Dante IL Frutteto Soaps Gift Set 5.3 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/51EtpYp3C4L.jpg)**Nesti Dante IL Frutteto Soaps Gift Set 5.3 Ounce (Pack of 6)**Nesti Dante**$33.44**4.8★571 rev](https://www.amazon.com/dp/B001DWAIEW) [4![Deruta Perugia Italian Lemon Verbena Hand Soap - Perfect Kitchen Decor Soap - Organic Liquid Hand Soap with Italian Soap Dispenser - Bathroom or Kitchen 22 Fl. Oz](https://m.media-amazon.com/images/I/417qsZbx0KL.jpg)**Deruta Perugia Italian Lemon Verbena Hand Soap - Perfect Kitchen Decor Soap - Organic Liquid Hand Soap with Italian Soap Dispenser - Bathroom or Kitchen 22 Fl. Oz**Deruta**$19.30**4.3★183 rev](https://www.amazon.com/dp/B084JF4TZN) [5![Nesti Dante Dolce Vivere Florentine Soap Collection 5.3 Ounce (Pack of 6)](https://m.media-amazon.com/images/I/51Spq2skkjL.jpg)**Nesti Dante Dolce Vivere Florentine Soap Collection 5.3 Ounce (Pack of 6)**Nesti Dante**$36.79**4.7★1,840 rev](https://www.amazon.com/dp/B00474TFK6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack](https://m.media-amazon.com/images/I/41W+ZlOGiOL.jpg)**Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack**Home & Body Company**$34.85**23 rev9mo ago](https://www.amazon.com/dp/B0FSTDX5L3) [![JarThenaAMCS Capri Lemon Soap Dispenser Blue Tile Yellow Lemon Glass Dispenser with Pump Refillable Liquid Soap Container for Summer Home Kitchen Bathroom Countertop](https://m.media-amazon.com/images/I/41+FhACNdKL.jpg)**JarThenaAMCS Capri Lemon Soap Dispenser Blue Tile Yellow Lemon Glass Dispenser with Pump Refillable Liquid Soap Container for Summer Home Kitchen Bathroom Countertop**JarThenaAMCS**$16.94**189 rev1y ago](https://www.amazon.com/dp/B0FFH3CXZZ) [![Villa Flora Hand Soap Set 8 x 21.5oz bottles - Sea Salt Verbena Coconut Citrus Orchid Vanilla and White Jasmine. Home and Body Company](https://m.media-amazon.com/images/I/516Bo6S5HNL.jpg)**Villa Flora Hand Soap Set 8 x 21.5oz bottles - Sea Salt Verbena Coconut Citrus Orchid Vanilla and White Jasmine. Home and Body Company**Home & Body Company**$49.34**89 rev1y ago](https://www.amazon.com/dp/B0DVMD2K5G) [![Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz](https://m.media-amazon.com/images/I/31yU0wI20FL.jpg)**Cremo Exfoliating Body Bar for Men Italian Bergamot Scent Multi-Layered Fragrance That Buffs Cleanses and Hydrates Skin 5oz**Cremo**$5.51**1,716 rev1y ago](https://www.amazon.com/dp/B0DGWRJZ44) [![LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy](https://m.media-amazon.com/images/I/51PopA2Pn7L.jpg)**LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy**LA FLORENTINA**$22.09**13 rev1y ago](https://www.amazon.com/dp/B0DR3HXR53)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy](https://m.media-amazon.com/images/I/51PopA2Pn7L.jpg)**LA FLORENTINA Variety Soap Pack - Melograno Uva Rosa Arancio Finocchio Selvatico Fico Mandorla Olivo Monoi Iris Di Firenze Lavanda Lemon Zenzero 6 Bars 3.7 Oz Each Imported From Italy**LA FLORENTINA**$22.09**3.9★**▲ 117%**](https://www.amazon.com/dp/B0DR3HXR53) [![Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack](https://m.media-amazon.com/images/I/41W+ZlOGiOL.jpg)**Home & Body Company Perugia Italian Deruta Hand Soap Refill Set White Jasmine and Coconut Citrus Scents 64 Fl Oz Bottles 2-Pack**Home & Body Company**$34.85**4.4★**▲ 69%**](https://www.amazon.com/dp/B0FSTDX5L3) [![Via Mercato Italian Soap Bar (200 g) No. 1 - Bergamot Patchouli & Rosewood](https://m.media-amazon.com/images/I/51Gy7GiwWTL.jpg)**Via Mercato Italian Soap Bar (200 g) No. 1 - Bergamot Patchouli & Rosewood**Via Mercato**$7.90**4.5★**▲ 67%**](https://www.amazon.com/dp/B01JPVO2DA) [![Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4](https://m.media-amazon.com/images/I/41y81wMVchL.jpg)**Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4**Home & Body Company**$34.49**4.4★**▲ 65%**](https://www.amazon.com/dp/B0CT1MKW96) [![Nesti Dante Nesti dante il frutteto sweetening soap - peach and melon 8.8oz 8.8 Ounce](https://m.media-amazon.com/images/I/51J2XSPyq3L.jpg)**Nesti Dante Nesti dante il frutteto sweetening soap - peach and melon 8.8oz 8.8 Ounce**Nesti Dante**$8.49**4.5★**▲ 47%**](https://www.amazon.com/dp/B000HL6CEK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 56 weeks — +11.8% search growth over the last 90 days.

2K1KPrime Day '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**48%

*“Nice variety of fragrances”*

**Quality-Overall**9%

*“Great quality hand soap”*

**Lather**5%

*“This soap lathers beautifully”*

**Value For Money**5%

*“Good product and reasonable prices”*

**Dispensing Mechanism**4%

*“I also have a nice mosaic soap dispenser”*

**Soft Feel**4%

*“smooth”*

**Gifting Purpose**3%

*“Great gifts”*

**Design-Overall**3%

*“Easy aesthetic matching both bathroom and kitchen decors”*

**Ease Of Cleaning**1%

*“Easy top 3 of exfoliating bars”*

**Moist/Dry**1%

*“Doesnt dry your hands”*

### **What buyers complain about **

**Smell**23%

*“This bottle has no smell”*

**Leak-Proof**15%

*“leaking in the box”*

**Value For Money**6%

*“Overpriced”*

**Moist/Dry**3%

*“This soap was extremely drying”*

**Motor Power**3%

*“Pump doesnt work”*

**Functionality-Overall**3%

*“Doesnt work”*

**Lather**3%

*“Doesnt lather”*

**Dispensing Mechanism**2%

*“Damaged hand soap dispenser”*

**Quality-Overall**2%

*“Actually a bit cheap looking”*

**Size-Overall**2%

*“Big bar”*

### **Top return reasons **

**Smell**36%

**Leak-Proof**21%

**Motor Power**8%

**Size-Overall**6%

**Advertised Vs Actual Product**6%

**Material Quality**5%

**Value For Money**3%

**Dispensing Mechanism**3%

**Quality-Overall**2%

**Moist/Dry**2%