---
title: "peel off nail polish — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/peel-off-nail-polish"
last_updated: "2026-07-13T23:08:57.294Z"
locale: en
meta:
  description: "peel off nail polish shows beatable incumbent ratings (4.0★), but a small market ($26K/yr) keeps it on the watch list."
  "og:description": "peel off nail polish shows beatable incumbent ratings (4.0★), but a small market ($26K/yr) keeps it on the watch list."
  "og:title": "peel off nail polish — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **peel off nail polish**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but a small market ($26K/yr) keeps it on the watch list.

Market size 6Growth 33Conversion 31Competition 76Returns 92Price range 50Avg price 37Brand share 62Review moat 41Quality gap 94

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.80–$24.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,433**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.43**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+6.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$26K**

$26K/yr · 99K searches

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**22 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**68%**

**Open market**

**27%**

- Tophany35% - beetles Gel Polish15% - modelones8% - Townley Girl6% - TOMICCA5% - Abitzon5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7726%$2K9%$2K12%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured](https://m.media-amazon.com/images/I/413fvPtk3OL.jpg)**Beetles 15ml Peel-Off Gel Base Coat for Gel Nail Polish Easy Peel Long-Lasting Gentle Formula for Sensitive Nails UV/LED Cured**beetles Gel Polish**$7.99**4.4★7,097 rev](https://www.amazon.com/dp/B0CFR4VH15) [2![Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly & Organic Water Based Nail Polish for Women Teens (6 Bottles 5ML)](https://m.media-amazon.com/images/I/41O4NFYxJ-L.jpg)**Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly & Organic Water Based Nail Polish for Women Teens (6 Bottles 5ML)**Tophany**$10.04**3.8★993 rev](https://www.amazon.com/dp/B0878NW64T) [3![Tophany Non Toxic  Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women and Girls (6 Bottles)](https://m.media-amazon.com/images/I/41f+XDxV-vL.jpg)**Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women and Girls (6 Bottles)**Tophany**$10.12**3.8★993 rev](https://www.amazon.com/dp/B0878PQ3FC) [4![modelones Gel Base Coat Non-UV Peel off Base Coat Quick Dry Peelable for Gel Nal Polish Beginner Friendly Gentle Protection for Thin & Weak Nails 10ml](https://m.media-amazon.com/images/I/410coCaHetL.jpg)**modelones Gel Base Coat Non-UV Peel off Base Coat Quick Dry Peelable for Gel Nal Polish Beginner Friendly Gentle Protection for Thin & Weak Nails 10ml**modelones**$7.38**4.5★5,001 rev](https://www.amazon.com/dp/B0D3X3CB6W) [5![Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women Teens(10 Bottles)](https://m.media-amazon.com/images/I/41EfzII5miL.jpg)**Tophany Non Toxic Easy Peel Off and Fast Dry Nail Polish Set for Pack Eco Friendly and Organic Water Based Nail Polish for Women Teens(10 Bottles)**Tophany**$13.67**3.5★744 rev](https://www.amazon.com/dp/B08792H49X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards](https://m.media-amazon.com/images/I/515PAtUMRnL.jpg)**Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards**Dmsky**$9.89**68 rev6mo ago](https://www.amazon.com/dp/B0GGH3SQTQ) [![NovaCharm Water Based Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Non Toxic Eco Friendly Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each](https://m.media-amazon.com/images/I/51Tj9A6067L.jpg)**NovaCharm Water Based Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Non Toxic Eco Friendly Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each**NovaCharm**$14.58**31 rev7mo ago](https://www.amazon.com/dp/B0G592BW3Q) [![NovaCharm Nude Jelly Nail Color Water Based Quick Dry Neutral Beige Polish for Women & Girls Non Toxic Natural Gloss Finish 9 ML](https://m.media-amazon.com/images/I/410c8TF5ghL.jpg)**NovaCharm Nude Jelly Nail Color Water Based Quick Dry Neutral Beige Polish for Women & Girls Non Toxic Natural Gloss Finish 9 ML**NovaCharm**$6.68**10 rev8mo ago](https://www.amazon.com/dp/B0FRRZR7GK) [![MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon](https://m.media-amazon.com/images/I/41WTR2ychhL.jpg)**MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon**MelodySusie**$6.78**65 rev1y ago](https://www.amazon.com/dp/B0FH21KDFB) [![OpenLive 12 PCS Nail Polish Set 10 Color With 2PCS Base and Top Coat Quick Drying Fall Nude Brown White Red Color Holiday Gift for Her 5ML](https://m.media-amazon.com/images/I/41s+lCS2WBL.jpg)**OpenLive 12 PCS Nail Polish Set 10 Color With 2PCS Base and Top Coat Quick Drying Fall Nude Brown White Red Color Holiday Gift for Her 5ML**OpenLive**$9.14**702 rev1y ago](https://www.amazon.com/dp/B0FDW1QJ5Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Piggy Paint | 100% Non-Toxic Girls Nail Polish | Safe Cruelty-free Vegan & Low Odor for Kids | Tutu Cool](https://m.media-amazon.com/images/I/41NziSrTX9L.jpg)**Piggy Paint | 100% Non-Toxic Girls Nail Polish | Safe Cruelty-free Vegan & Low Odor for Kids | Tutu Cool**Piggy Paint**$9.02**4.4★**▲ 273%**](https://www.amazon.com/dp/B01LYFK6YU) [![Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards](https://m.media-amazon.com/images/I/515PAtUMRnL.jpg)**Dmsky Kids Nail Polish Set 18 Colors Peelable Water-Based Quick Dry Nail Polish for Kids Non Toxic Nail Polish Kit for Girls Ages 3+ Diy Nail Art Great Gift for Birthday Makeovers and School Rewards**Dmsky**$9.89**4.2★**▲ 245%**](https://www.amazon.com/dp/B0GGH3SQTQ) [![NovaCharm Water Based Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Non Toxic Eco Friendly Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each](https://m.media-amazon.com/images/I/51Tj9A6067L.jpg)**NovaCharm Water Based Nail Polish Pen Set 6 Colors Quick Dry Nail Art Pens Non Toxic Eco Friendly Air Dry Nail Paint No UV Lamp Needed Easy Control Brush Tip for DIY Manicure at Home 5ML Each**NovaCharm**$14.58**2.0★**▲ 167%**](https://www.amazon.com/dp/B0G592BW3Q) [![KAHSOSE Water Based Nail Polish Nude Jelly Finish Translucent Nude Pink Nail Polish Non Toxic No UV Light Needed Natural Color for Kids & Adult](https://m.media-amazon.com/images/I/41Gclz5chiL.jpg)**KAHSOSE Water Based Nail Polish Nude Jelly Finish Translucent Nude Pink Nail Polish Non Toxic No UV Light Needed Natural Color for Kids & Adult**KAHSOSE**$7.02**3.5★**▲ 128%**](https://www.amazon.com/dp/B0DSWL6T51) [![MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon](https://m.media-amazon.com/images/I/41WTR2ychhL.jpg)**MelodySusie 15ML Clear Peel Off Gel Base Coat for Gel Nail Polish Upgraded Formula Long-Lasting Soak Off-Free Easy Removal without Damage stronger adhesion essential for Home DIY and Nail Salon**MelodySusie**$6.78**4.0★**▲ 122%**](https://www.amazon.com/dp/B0FH21KDFB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

3K2KSpike '24Holiday '24Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**30%

*“Bright colors”*

**Quality-Overall**8%

*“Good quality and goes on smooth”*

**Ease Of Use**7%

*“Easy to remove”*

**Durability**4%

*“they are very durable”*

**Value For Money**4%

*“Good Value”*

**Advertised Vs Actual Product**3%

*“Does what it says”*

**Moist/Dry**3%

*“Looks great and dries well”*

**Ease Of Cleaning**2%

*“Easy to clean up”*

**Stitch/Finish/Polish**2%

*“Finish looks really good”*

**Paint Quality**2%

*“It's so much better quality than Piggy Paint”*

### **What buyers complain about **

**Durability**12%

*“Doesn't last”*

**Color**8%

*“The color are different”*

**Moist/Dry**8%

*“Came in completely dry”*

**Quality-Overall**7%

*“Lower quality”*

**Functionality-Overall**6%

*“Doesnt work as shown”*

**Ease Of Use**6%

*“not user friendly”*

**Thickness**5%

*“However, somehow this gel is a bit thicker than the other ones”*

**Smell**5%

*“Bad smell”*

**Adhesion/Stickiness**4%

*“Does not stick”*

**Value For Money**3%

*“Really expensive”*

### **Top return reasons **

**Color**22%

**Functionality-Overall**17%

**Advertised Vs Actual Product**11%

**Quality-Overall**6%

**Paint Quality**4%

**Moist/Dry**4%

**Size-Overall**4%

**Adhesion/Stickiness**4%

**Smell**3%

**Defective Material/Parts**3%