---
title: "orange nail polish — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/orange-nail-polish"
last_updated: "2026-07-14T05:19:22.097Z"
locale: en
meta:
  description: "orange nail polish shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "orange nail polish shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "orange nail polish — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **orange nail polish**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 95Conversion 50Competition 77Returns 97Price range 5Avg price 20Brand share 50Review moat 19Quality gap 73

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+121.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$87K**

$87K/yr · 298K searches

**Avg price**

**Bad****$7.34**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****14,500.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.08–$15.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**20 **▼falling

**Sellers**

**128**

**Top-5 brand share**

**75%**

**Open market**

**21%**

- OPI28% - essie21% - Sally Hansen20% - L.A. COLORS4% - REVLON4% - CANNI3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 357 Time Warmth | Burnt Orange Nail Color](https://m.media-amazon.com/images/I/31yAPxbTHxL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 357 Time Warmth | Burnt Orange Nail Color**Sally Hansen**$5.84**4.3★3,866 rev](https://www.amazon.com/dp/B0CLHK4CD8) [2![OPI Nail Lacquer Suzi Needs a Loch-smith | Opaque Dark Orange Crme Chip Resistant Nail Polish | Scotland Collection](https://m.media-amazon.com/images/I/41HdS4bhufL.jpg)**OPI Nail Lacquer Suzi Needs a Loch-smith | Opaque Dark Orange Crme Chip Resistant Nail Polish | Scotland Collection**OPI**$11.96**4.6★91,450 rev](https://www.amazon.com/dp/B07SBVBK37) [3![OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/41iswpeOivL.jpg)**OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.64**4.0★262 rev](https://www.amazon.com/dp/B0GSH51KR6) [4![essie Nail Polish Salon-Quality Pumpkin Orange Nail Polish Vegan To DIY For 0.46 fl oz](https://m.media-amazon.com/images/I/31LHbarexCL.jpg)**essie Nail Polish Salon-Quality Pumpkin Orange Nail Polish Vegan To DIY For 0.46 fl oz**essie**$7.65**4.6★7,240 rev](https://www.amazon.com/dp/B09YZ2NPJB) [5![REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 007 Hot Stuff 0.27 fl oz](https://m.media-amazon.com/images/I/31X26VjgNzL.jpg)**REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 007 Hot Stuff 0.27 fl oz**REVLON**$5.42**4.2★10,489 rev](https://www.amazon.com/dp/B08N3FBG5P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nailshion Cosmic Orange Nail Polish | 10ml Opaque Vibrant Glossy Shine Finish | Fast Drying Non Gel Streak-free Formula Rich in Castor Oil Salon Quality Chip Resistant Nail Art Women Gift](https://m.media-amazon.com/images/I/41nw7c-5MGL.jpg)**Nailshion Cosmic Orange Nail Polish | 10ml Opaque Vibrant Glossy Shine Finish | Fast Drying Non Gel Streak-free Formula Rich in Castor Oil Salon Quality Chip Resistant Nail Art Women Gift**Nailshion**$7.02**282 rev1mo ago](https://www.amazon.com/dp/B0G7GJZX48) [![OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/41iswpeOivL.jpg)**OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.64**262 rev3mo ago](https://www.amazon.com/dp/B0GSH51KR6) [![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**14,776 rev3mo ago](https://www.amazon.com/dp/B0GMS4B2KN) [![OPI Nail Lacquer Shrimp Cocktail | Opaque Medium Warm Sunset Orange Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31dlJiCH4VL.jpg)**OPI Nail Lacquer Shrimp Cocktail | Opaque Medium Warm Sunset Orange Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$12.00**572 rev4mo ago](https://www.amazon.com/dp/B0GGRQD8HB) [![OPI Infinite Shine Shock Em Orange | Semi-Sheer Bright Warm Orange Coral with Shimmer Long Wear Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/318wfEuVmuL.jpg)**OPI Infinite Shine Shock Em Orange | Semi-Sheer Bright Warm Orange Coral with Shimmer Long Wear Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$14.39**248 rev5mo ago](https://www.amazon.com/dp/B0GD7MNHMN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/41iswpeOivL.jpg)**OPI Nail Lacquer Your Zestination Awaits | Sheer Warm Citrus Orange Yellow Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.64**4.0★**▲ 258%**](https://www.amazon.com/dp/B0GSH51KR6) [![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**4.4★**▲ 247%**](https://www.amazon.com/dp/B0GMS4B2KN) [![OPI Infinite Shine Shock Em Orange | Semi-Sheer Bright Warm Orange Coral with Shimmer Long Wear Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/318wfEuVmuL.jpg)**OPI Infinite Shine Shock Em Orange | Semi-Sheer Bright Warm Orange Coral with Shimmer Long Wear Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$14.39**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GD7MNHMN) [![OPI Nail Lacquer Shrimp Cocktail | Opaque Medium Warm Sunset Orange Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31dlJiCH4VL.jpg)**OPI Nail Lacquer Shrimp Cocktail | Opaque Medium Warm Sunset Orange Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$12.00**4.4★**▲ 181%**](https://www.amazon.com/dp/B0GGRQD8HB) [![Nailshion Cosmic Orange Nail Polish | 10ml Opaque Vibrant Glossy Shine Finish | Fast Drying Non Gel Streak-free Formula Rich in Castor Oil Salon Quality Chip Resistant Nail Art Women Gift](https://m.media-amazon.com/images/I/41nw7c-5MGL.jpg)**Nailshion Cosmic Orange Nail Polish | 10ml Opaque Vibrant Glossy Shine Finish | Fast Drying Non Gel Streak-free Formula Rich in Castor Oil Salon Quality Chip Resistant Nail Art Women Gift**Nailshion**$7.02**4.0★**▲ 148%**](https://www.amazon.com/dp/B0G7GJZX48)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +121.9% search growth over the last 90 days.

13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 7.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**52%

*“Color is pretty”*

**Quality-Overall**7%

*“salon-quality look at home”*

**Value For Money**5%

*“Worth the money”*

**Stitch/Finish/Polish**3%

*“Smooth glossy finish”*

**Durability**3%

*“Wonderful and durable”*

**Coverage**2%

*“Good coverage”*

**Ease Of Application**2%

*“-Super easy to apply, goes on smoothly, dry's quickly”*

**Texture/Consistency-Overall**2%

*“-Texture is smooth”*

**Moist/Dry**2%

*“never seems to dry”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Color**32%

*“The color isnt accurate”*

**Thickness**6%

*“Too thick”*

**Durability**5%

*“Comes off quickly”*

**Moist/Dry**5%

*“WONT DRY”*

**Quality-Overall**5%

*“This bottle is terrible”*

**Paint Quality**4%

*“i feel like the paint does not take to your nail”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Value For Money**3%

*“I know it is extremely cheap”*

**Size-Overall**3%

*“Small”*

**Brightness/Shine/Glow**2%

*“very little glitter”*

### **Top return reasons **

**Color**44%

**Advertised Vs Actual Product**12%

**Size-Overall**7%

**Functionality-Overall**6%

**Quality-Overall**6%

**Paint Quality**4%

**Moist/Dry**3%

**Brightness/Shine/Glow**2%

**Smell**2%

**Value For Money**2%