---
title: "opi nail polish — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/opi-nail-polish"
last_updated: "2026-07-13T22:45:32.593Z"
locale: en
meta:
  description: "opi nail polish clears our launch bar: a $1.9M/yr market growing +31.4% this quarter with returns at 0.2%."
  "og:description": "opi nail polish clears our launch bar: a $1.9M/yr market growing +31.4% this quarter with returns at 0.2%."
  "og:title": "opi nail polish — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **opi nail polish**

**Launch it**

A $1.9M/yr market growing +31.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 93Growth 57Conversion 32Competition 78Returns 99Price range 38Avg price 35Brand share 0Review moat 13Quality gap 48

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 7.4M searches

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Growth**

**Good****+31.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$2.16–$22.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.16**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****26,191.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**5 **▼falling

**Sellers**

**71**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- OPI71% - Sally Hansen23% - Morovan2% - OpenLive2% - SAVILAND2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$76K8%$152K12%$227K16%$303K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/4113Y7NTw6L.jpg)**OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$10.66**4.5★42,388 rev](https://www.amazon.com/dp/B000NG889Q) [2![OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41wgZEr8e9L.jpg)**OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.38**4.6★91,450 rev](https://www.amazon.com/dp/B000NG80GM) [3![OPI Nail Lacquer Strawberry Margarita | Opaque Bright Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41QodyPLiyL.jpg)**OPI Nail Lacquer Strawberry Margarita | Opaque Bright Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.55**4.6★30,388 rev](https://www.amazon.com/dp/B000NG46YM) [4![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color](https://m.media-amazon.com/images/I/31QDoizfgpL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color**Sally Hansen**$5.90**4.4★14,776 rev](https://www.amazon.com/dp/B08TMH87QP) [5![OPI Nail Lacquer Aphrodites Pink Nightie | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free](https://m.media-amazon.com/images/I/41nbsXbEU6L.jpg)**OPI Nail Lacquer Aphrodites Pink Nightie | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$11.88**4.6★30,388 rev](https://www.amazon.com/dp/B002D4GYHE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**14,776 rev3mo ago](https://www.amazon.com/dp/B0GMS4B2KN) [![OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/41GtQxpCU7L.jpg)**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**572 rev5mo ago](https://www.amazon.com/dp/B0GJ76B7ZQ) [![OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/312EdsyVyNL.jpg)**OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.52**624 rev9mo ago](https://www.amazon.com/dp/B0DCDCY2L3) [![OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025](https://m.media-amazon.com/images/I/41anNGGko5L.jpg)**OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$9.04**543 rev10mo ago](https://www.amazon.com/dp/B0FP3VQPTJ) [![OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31w06EOqp5L.jpg)**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**3,684 rev1y ago](https://www.amazon.com/dp/B0DZCN2257)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**4.4★**▲ 235%**](https://www.amazon.com/dp/B0GMS4B2KN) [![OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025](https://m.media-amazon.com/images/I/41anNGGko5L.jpg)**OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$9.04**4.3★**▲ 204%**](https://www.amazon.com/dp/B0FP3VQPTJ) [![OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/41GtQxpCU7L.jpg)**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**4.4★**▲ 162%**](https://www.amazon.com/dp/B0GJ76B7ZQ) [![OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41wgZEr8e9L.jpg)**OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.38**4.6★**▲ 149%**](https://www.amazon.com/dp/B000NG80GM) [![OPI RapiDry Within Peach | Opaque Bright Orange Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying](https://m.media-amazon.com/images/I/31wG7YsmLXL.jpg)**OPI RapiDry Within Peach | Opaque Bright Orange Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.72**4.3★**▲ 133%**](https://www.amazon.com/dp/B0DKLPJWMK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.

250K150KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**42%

*“Beautiful Colors”*

**Quality-Overall**9%

*“Excellent Product”*

**Moist/Dry**8%

*“Looks great and dries well”*

**Value For Money**5%

*“Excellent value”*

**Durability**5%

*“it is durable”*

**Stitch/Finish/Polish**4%

*“has a satin finish”*

**Advertised Vs Actual Product**3%

*“Does exactly what it says”*

**Brightness/Shine/Glow**2%

*“Great shine”*

**Ease Of Use**2%

*“Easy to hold”*

**Ease Of Application**2%

*“Smooth application”*

### **What buyers complain about **

**Color**16%

*“Color not as described”*

**Quality-Overall**10%

*“Bad quality”*

**Thickness**8%

*“3 layers is too thick for my taste”*

**Durability**8%

*“not durable”*

**Moist/Dry**8%

*“Doesnt dry”*

**Value For Money**6%

*“Expensive”*

**Advertised Vs Actual Product**3%

*“Not as Described”*

**Smell**2%

*“Bad smell”*

**Coverage**2%

*“barely covers”*

**Functionality-Overall**2%

*“Doesnt work”*

### **Top return reasons **

**Color**50%

**Advertised Vs Actual Product**13%

**Functionality-Overall**6%

**Quality-Overall**5%

**Thickness**3%

**Smell**2%

**Moist/Dry**2%

**Value For Money**2%

**Paint Quality**2%

**Size-Overall**2%