---
title: "opi nail polish gift set — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/opi-nail-polish-gift-set"
last_updated: "2026-07-13T23:09:16.340Z"
locale: en
meta:
  description: "opi nail polish gift set shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "opi nail polish gift set shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "opi nail polish gift set — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **opi nail polish gift set**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 70Conversion 32Competition 80Returns 95Price range 69Avg price 59Brand share 48Review moat 24Quality gap 72

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+52.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$2.16–$43.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.12**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,470.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$53K**

$53K/yr · 158K searches

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**19 **▼falling

**Sellers**

**55**

**Top-5 brand share**

**76%**

**Open market**

**18%**

- Morovan30% - OPI27% - beetles Gel Polish8% - Aieenjor5% - Sally Hansen5% - Orly5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/41GtQxpCU7L.jpg)**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**4.4★572 rev](https://www.amazon.com/dp/B0GJ76B7ZQ) [2![Morovan 15 Bright Color 0.27oz Air Quick Dry Long Lasting Nail Polish Gift Set for Women](https://m.media-amazon.com/images/I/51BzWOMyY8L.jpg)**Morovan 15 Bright Color 0.27oz Air Quick Dry Long Lasting Nail Polish Gift Set for Women**Morovan**$15.76**4.4★2,507 rev](https://www.amazon.com/dp/B0BHT5Z9TR) [3![Beetles Summer Gel Polish Set -Rainbow Flag Colleciton Neon Red Yellow Blue Orange Green Purple Bright Gel Polish Set Soak Off UV Nail Art Design Salon DIY Manicure Gifts for Women](https://m.media-amazon.com/images/I/415EnfX8cDL.jpg)**Beetles Summer Gel Polish Set -Rainbow Flag Colleciton Neon Red Yellow Blue Orange Green Purple Bright Gel Polish Set Soak Off UV Nail Art Design Salon DIY Manicure Gifts for Women**beetles Gel Polish**$9.88**4.5★69,897 rev](https://www.amazon.com/dp/B0919Z95D6) [4![Orly Nail Lacquer Turn it Up 0.6 Ounce](https://m.media-amazon.com/images/I/41RqwLuf2UL.jpg)**Orly Nail Lacquer Turn it Up 0.6 Ounce**Orly**$8.21**4.5★2,054 rev](https://www.amazon.com/dp/B014AV6D14) [5![OPI Nail Lacquer 4PC Mini Pack | 4 Crme Summer Shades Chip Resistant Nail Polish Gift Set | Make Em Jelly! Collection | Summer 2025](https://m.media-amazon.com/images/I/31vUCINdXGL.jpg)**OPI Nail Lacquer 4PC Mini Pack | 4 Crme Summer Shades Chip Resistant Nail Polish Gift Set | Make Em Jelly! Collection | Summer 2025**OPI**$17.91**4.0★89 rev](https://www.amazon.com/dp/B0F4KKQJ58)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark](https://m.media-amazon.com/images/I/41lcf36Q63L.jpg)**OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark**OPI**$19.31**39 rev3mo ago](https://www.amazon.com/dp/B0GR2GMBLX) [![OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/41GtQxpCU7L.jpg)**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**572 rev5mo ago](https://www.amazon.com/dp/B0GJ76B7ZQ) [![Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls](https://m.media-amazon.com/images/I/51uneLWRdNL.jpg)**Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls**Morovan**$12.55**511 rev6mo ago](https://www.amazon.com/dp/B0G4QRSLNQ) [![OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025](https://m.media-amazon.com/images/I/51AncTvH8sL.jpg)**OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025**OPI**$43.03**353 rev10mo ago](https://www.amazon.com/dp/B0FPM35K66) [![OPI Nail Lacquer Duo Pack - Goodie as Gold & Feelin Candy Cane | 2pc Golden Shimmer and Burgundy Red Chip Resistant Nail Polish | Amazon Exclusive | Holiday Shades 2025](https://m.media-amazon.com/images/I/410s0o5TnrL.jpg)**OPI Nail Lacquer Duo Pack - Goodie as Gold & Feelin Candy Cane | 2pc Golden Shimmer and Burgundy Red Chip Resistant Nail Polish | Amazon Exclusive | Holiday Shades 2025**OPI**$18.69**537 rev10mo ago](https://www.amazon.com/dp/B0FB27CHFF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Glamonade Bright Nail Polish Set: 12 Colors Rainbow Summer Long Lasting Fingernail Polish kit Air Quick Dry Home DIY Manicure Gifts for Women Girls](https://m.media-amazon.com/images/I/51SbJlnL69L.jpg)**Glamonade Bright Nail Polish Set: 12 Colors Rainbow Summer Long Lasting Fingernail Polish kit Air Quick Dry Home DIY Manicure Gifts for Women Girls**Glamonade**$15.48**4.5★**▲ 272%**](https://www.amazon.com/dp/B0DS23JQS5) [![Sally Hansen Insta-Dri Pride 3 Pack - Pansexual Trio 3 x 0.3oz](https://m.media-amazon.com/images/I/41aJqhGTpiL.jpg)**Sally Hansen Insta-Dri Pride 3 Pack - Pansexual Trio 3 x 0.3oz**Sally Hansen**$10.76**4.0★**▲ 228%**](https://www.amazon.com/dp/B0CQTPZHWF) [![Born Pretty Neon Gel Nail Polish Spring Summer Bright Rainbow Colorful Fluorescent Gel Polish Yellow Green Blue Purple Red Orange Color Gel Nail Polish Collection Gift 6PCS](https://m.media-amazon.com/images/I/41zmw8LYqgL.jpg)**Born Pretty Neon Gel Nail Polish Spring Summer Bright Rainbow Colorful Fluorescent Gel Polish Yellow Green Blue Purple Red Orange Color Gel Nail Polish Collection Gift 6PCS**Born Pretty**$8.72**4.3★**▲ 225%**](https://www.amazon.com/dp/B0DP9QY36F) [![Sally Hansen Insta-Dri Pride Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmery | 773 Soul Searching | True Cobalt Blue Nail Color.](https://m.media-amazon.com/images/I/31a3UWoobNL.jpg)**Sally Hansen Insta-Dri Pride Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmery | 773 Soul Searching | True Cobalt Blue Nail Color.**Sally Hansen**$7.31**4.5★**▲ 206%**](https://www.amazon.com/dp/B0DJCHX3BB) [![OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark](https://m.media-amazon.com/images/I/41lcf36Q63L.jpg)**OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark**OPI**$19.31**4.1★**▲ 180%**](https://www.amazon.com/dp/B0GR2GMBLX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.

6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**43%

*“Beautiful Colors”*

**Quality-Overall**7%

*“Excellent Product”*

**Value For Money**4%

*“Great value”*

**Durability**4%

*“Holds up quite well”*

**Stitch/Finish/Polish**3%

*“has a nice glossy finish”*

**Ease Of Use**3%

*“It goes on easy”*

**Ease Of Application**2%

*“Easy To Apply”*

**Moist/Dry**2%

*“Fast drying”*

**Brightness/Shine/Glow**2%

*“nice shine”*

**Gifting Purpose**2%

*“Great gift”*

### **What buyers complain about **

**Color**22%

*“Too dark”*

**Advertised Vs Actual Product**9%

*“False advertising”*

**Thickness**7%

*“Glitters a bit thicker”*

**Quality-Overall**6%

*“Just wish there was better quality control”*

**Durability**5%

*“Comes right off immediately”*

**Size-Overall**5%

*“The bottles are smaller”*

**Moist/Dry**4%

*“Almost dried up”*

**Value For Money**3%

*“Waste of money”*

**Smell**2%

*“Bad smell”*

**Ease Of Use**2%

*“Hard to remove”*

### **Top return reasons **

**Color**41%

**Advertised Vs Actual Product**18%

**Functionality-Overall**7%

**Quality-Overall**4%

**Paint Quality**4%

**Size-Overall**3%

**Moist/Dry**3%

**Thickness**2%

**Smell**2%

**Leak-Proof**2%