---
title: "opi nail polish fall colors 2023 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/opi-nail-polish-fall-colors-2023"
last_updated: "2026-07-13T22:51:34.206Z"
locale: en
meta:
  description: "opi nail polish fall colors 2023 shows low returns (0.5%), but a small market ($59K/yr) keeps it on the watch list."
  "og:description": "opi nail polish fall colors 2023 shows low returns (0.5%), but a small market ($59K/yr) keeps it on the watch list."
  "og:title": "opi nail polish fall colors 2023 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

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# **opi nail polish fall colors 2023**

**Worth a look**

Shows low returns (0.5%), but a small market ($59K/yr) keeps it on the watch list.

Market size 15Growth 65Conversion 33Competition 77Returns 97Price range 37Avg price 24Brand share 46Review moat 17Quality gap 63

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+44.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$1.08–$23.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$8.72**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****18,536.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$59K**

$59K/yr · 259K searches

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**21 **▲rising

**Sellers**

**98**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- OPI32% - essie20% - Sally Hansen16% - Orly5% - Morovan4% - MAYCHAO4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer My Solar Clock is Ticking | Opaque Dark Orange Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/41ofFf+KsiL.jpg)**OPI Nail Lacquer My Solar Clock is Ticking | Opaque Dark Orange Crme Chip Resistant Nail Polish | Peru Collection**OPI**$12.36**4.6★91,450 rev](https://www.amazon.com/dp/B07D5M65TL) [2![OPI Nail Lacquer My Italian is a Little Rusty | Opaque Muted Orange Crme Chip Resistant Nail Polish | Muse of Milan Collection](https://m.media-amazon.com/images/I/41G0HTohr+L.jpg)**OPI Nail Lacquer My Italian is a Little Rusty | Opaque Muted Orange Crme Chip Resistant Nail Polish | Muse of Milan Collection**OPI**$12.23**4.6★91,450 rev](https://www.amazon.com/dp/B089R5XHYB) [3![essie Nail Polish Salon-Quality Burnt Orange Nail Polish Vegan Yes I Canyon 0.46 fl oz](https://m.media-amazon.com/images/I/31j8RtEPzxL.jpg)**essie Nail Polish Salon-Quality Burnt Orange Nail Polish Vegan Yes I Canyon 0.46 fl oz**essie**$7.07**4.6★7,240 rev](https://www.amazon.com/dp/B07PF1526D) [4![Essie Nail Color : Rocky Rose](https://m.media-amazon.com/images/I/31zZ1aSvnvL.jpg)**Essie Nail Color : Rocky Rose**essie**$5.85**4.6★332 rev](https://www.amazon.com/dp/B07PFY5HBX) [5![OPI Nail Lacquer Slip Dressed Up | Opaque Dark Red Brown Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025](https://m.media-amazon.com/images/I/41a1HwL2hAL.jpg)**OPI Nail Lacquer Slip Dressed Up | Opaque Dark Red Brown Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025**OPI**$11.96**4.6★91,450 rev](https://www.amazon.com/dp/B0FGGQ8X12)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ILNP Rosewood - Soft Pink Terracotta Nail Polish Warm Dusty Rose Cream Non Gel Non-Toxic Vegan Cruelty-Free](https://m.media-amazon.com/images/I/41CPTxf1t0L.jpg)**ILNP Rosewood - Soft Pink Terracotta Nail Polish Warm Dusty Rose Cream Non Gel Non-Toxic Vegan Cruelty-Free**ILNP Cosmetics, Inc.**$9.97**290 rev2mo ago](https://www.amazon.com/dp/B0CJ5QVQSF) [![Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengenther Opaque | 293 Zest Intentions Citrus Spritz| Bright Burnt Orange Nail Color](https://m.media-amazon.com/images/I/312E5fMtwWL.jpg)**Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengenther Opaque | 293 Zest Intentions Citrus Spritz| Bright Burnt Orange Nail Color**Sally Hansen**$8.04**19,424 rev6mo ago](https://www.amazon.com/dp/B0FWGK6ZGW) [![Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml](https://m.media-amazon.com/images/I/41A+1uec0SL.jpg)**Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml**Manucurist**$13.92**2,006 rev7mo ago](https://www.amazon.com/dp/B0FNKQMGJH) [![Morovan Nude Nail Polish Set: 6 Colors Terracotta Butter Light Bright Summer Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit](https://m.media-amazon.com/images/I/51pcCbkBotL.jpg)**Morovan Nude Nail Polish Set: 6 Colors Terracotta Butter Light Bright Summer Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit**Morovan**$9.57**646 rev7mo ago](https://www.amazon.com/dp/B0G4Q8T89X) [![OpenLive 16.5ml Orange Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31fQDeE1MnL.jpg)**OpenLive 16.5ml Orange Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.96**1,330 rev9mo ago](https://www.amazon.com/dp/B0FW4G7X46)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Morovan Nude Nail Polish Set: 6 Colors Terracotta Butter Light Bright Summer Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit](https://m.media-amazon.com/images/I/51pcCbkBotL.jpg)**Morovan Nude Nail Polish Set: 6 Colors Terracotta Butter Light Bright Summer Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit**Morovan**$9.57**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0G4Q8T89X) [![IMGDD Matte Terracotta Nail Polish Quick Dry Burnt Orange Rust Brown Pumpkin Nude Nail Lacquer Fast Drying Long Lasting Mist Effect Matte Finish Velvet Air Dry Nail Polish for Nail Art (020 6ml)](https://m.media-amazon.com/images/I/41c4nHuxqSL.jpg)**IMGDD Matte Terracotta Nail Polish Quick Dry Burnt Orange Rust Brown Pumpkin Nude Nail Lacquer Fast Drying Long Lasting Mist Effect Matte Finish Velvet Air Dry Nail Polish for Nail Art (020 6ml)**IMGDD**$6.43**3.3★**▲ 1000%**](https://www.amazon.com/dp/B0FLCYQNG8) [![Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml](https://m.media-amazon.com/images/I/41A+1uec0SL.jpg)**Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml**Manucurist**$13.92**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0FNKQMGJH) [![essie Nail Polish Salon-Quality Nude Pink Nail Polish Boho Rodeo Vegan Too Hot To Tame 0.46 fl oz](https://m.media-amazon.com/images/I/318OgVdQ4pL.jpg)**essie Nail Polish Salon-Quality Nude Pink Nail Polish Boho Rodeo Vegan Too Hot To Tame 0.46 fl oz**essie**$8.64**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0F3XXLJ23) [![Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengenther Opaque | 293 Zest Intentions Citrus Spritz| Bright Burnt Orange Nail Color](https://m.media-amazon.com/images/I/312E5fMtwWL.jpg)**Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengenther Opaque | 293 Zest Intentions Citrus Spritz| Bright Burnt Orange Nail Color**Sally Hansen**$8.04**4.4★**▲ 886%**](https://www.amazon.com/dp/B0FWGK6ZGW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.

25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**51%

*“Perfect shade”*

**Quality-Overall**11%

*“Excellent quality”*

**Value For Money**4%

*“reasonably priced”*

**Durability**4%

*“Durable and thick”*

**Ease Of Use**3%

*“Easy to use”*

**Ease Of Application**3%

*“Easy to apply”*

**Thickness**2%

*“Its thick and doesnt clump so its not a bad buy”*

**Brightness/Shine/Glow**2%

*“It's real bright”*

**Coverage**2%

*“-cover very well”*

**Moist/Dry**1%

*“dries relatively quickly”*

### **What buyers complain about **

**Color**42%

*“The color is way off”*

**Advertised Vs Actual Product**6%

*“Not as pictured”*

**Moist/Dry**5%

*“Do not dry well at all”*

**Value For Money**4%

*“I know it is extremely cheap”*

**Smell**3%

*“the odor is terrible”*

**Durability**3%

*“It chips within minutes of putting it on”*

**Leak-Proof**3%

*“1 of the 6 bottles is broken and leaking”*

**Quality-Overall**3%

*“Poor quality”*

**Ease Of Cleaning**2%

*“Couldn't remove with nail polish remover”*

**Paint Quality**2%

*“This is the worst nail polish ever”*

### **Top return reasons **

**Color**46%

**Advertised Vs Actual Product**13%

**Moist/Dry**5%

**Leak-Proof**5%

**Quality-Overall**4%

**Size-Overall**3%

**Functionality-Overall**2%

**Product Condition**2%

**Durability**2%

**Adhesion/Stickiness**2%