---
title: "opi got the blues for red nail polish — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/opi-got-the-blues-for-red-nail-polish"
last_updated: "2026-07-13T23:50:55.765Z"
locale: en
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — opi got the blues for red nail polish doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — opi got the blues for red nail polish doesn't clear our bar today."
  "og:title": "opi got the blues for red nail polish — Niche Verdict: Skip it (27/100) | Amazon United States - Flapen"
---

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# **opi got the blues for red nail polish**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 20Conversion 20Competition 14Returns 100Price range 58Avg price 54Brand share 0Review moat 0Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$8.68–$23.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.50**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$13K**

$13K/yr · 63K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****57,610.6**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- OPI97% - essie3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/413KKaPXreL.jpg)**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★91,450 rev](https://www.amazon.com/dp/B07D5NGSS5) [2![OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection](https://m.media-amazon.com/images/I/415PuP8NKaL.jpg)**OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection**OPI**$11.93**4.6★91,450 rev](https://www.amazon.com/dp/B00190F5EG) [3![OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41I2MhIp98L.jpg)**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★91,450 rev](https://www.amazon.com/dp/B00421YYXW) [4![OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31XMbPStyfL.jpg)**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**4.5★374 rev](https://www.amazon.com/dp/B0DCCJKCGD) [5![OPI Nail Lacquer Im Not Really a Waitress | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/319oHUa+AuL.jpg)**OPI Nail Lacquer Im Not Really a Waitress | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.53**4.6★91,450 rev](https://www.amazon.com/dp/B00421Z0E4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31XMbPStyfL.jpg)**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**374 rev9mo ago](https://www.amazon.com/dp/B0DCCJKCGD) [![OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying](https://m.media-amazon.com/images/I/41uW6vVtgEL.jpg)**OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.68**9,595 rev1y ago](https://www.amazon.com/dp/B0DKM7TYMD) [![OPI Infinite Shine Raisin the Bar | Opaque Dark Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free](https://m.media-amazon.com/images/I/31+xvQgc3wL.jpg)**OPI Infinite Shine Raisin the Bar | Opaque Dark Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free**OPI**$14.03**10,197 rev2y ago](https://www.amazon.com/dp/B0CRG25MK7) [![OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/413KKaPXreL.jpg)**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**91,450 rev8y ago](https://www.amazon.com/dp/B07D5NGSS5) [![OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection](https://m.media-amazon.com/images/I/415PuP8NKaL.jpg)**OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection**OPI**$11.93**91,450 rev18y ago](https://www.amazon.com/dp/B00190F5EG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/413KKaPXreL.jpg)**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★**▲ 96%**](https://www.amazon.com/dp/B07D5NGSS5) [![OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31XMbPStyfL.jpg)**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**4.5★**▲ 33%**](https://www.amazon.com/dp/B0DCCJKCGD) [![OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41I2MhIp98L.jpg)**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★**▲ 30%**](https://www.amazon.com/dp/B00421YYXW) [![OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/31u8zGtcUuL.jpg)**OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.29**4.6★**▲ 24%**](https://www.amazon.com/dp/B0034E103K) [![OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41uNLIHbvML.jpg)**OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.74**4.6★**▲ 13%**](https://www.amazon.com/dp/B00149RO2S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**64%

*“Gorgeous shade”*

**Durability**8%

*“Its very durable”*

**Quality-Overall**5%

*“Really good nail polish”*

**Stitch/Finish/Polish**3%

*“Great polish”*

**Moist/Dry**2%

*“This quick dry formula goes on smooth”*

**Brightness/Shine/Glow**2%

*“I also love how shiny”*

**Shape/Style**1%

*“The brush is perfectly shaped and it really is one coat and done”*

**Value For Money**1%

*“worth every penny”*

**Texture/Consistency-Overall**1%

*“has a great consistency”*

**Coverage**1%

*“Great coverage, it's not thick at all, and one coat is enough for a full glam”*

### **What buyers complain about **

**Color**24%

*“Wrong color”*

**Moist/Dry**13%

*“Takes a bit to fully dry”*

**Thickness**10%

*“Dries thick on brush”*

**Durability**10%

*“Began chipping off within a day”*

**Quality-Overall**9%

*“Bad quality”*

**Product Condition**4%

*“Im disappointed that the product wasnt new”*

**Material Quality**3%

*“Used material”*

**Value For Money**3%

*“Kind of expensive”*

**Adhesion/Stickiness**2%

*“the brush was not properly adhered to the top”*

**Advertised Vs Actual Product**2%

*“color descriptions not appear to be accurate”*