---
title: "opi bubble bath nail polish — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/opi-bubble-bath-nail-polish"
last_updated: "2026-07-13T23:07:33.670Z"
locale: en
meta:
  description: "opi bubble bath nail polish clears our launch bar: a $1.5M/yr market growing +38.1% this quarter with returns at 0.4%."
  "og:description": "opi bubble bath nail polish clears our launch bar: a $1.5M/yr market growing +38.1% this quarter with returns at 0.4%."
  "og:title": "opi bubble bath nail polish — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **opi bubble bath nail polish**

**Launch it**

A $1.5M/yr market growing +38.1% this quarter with returns at 0.4% — clears our launch bar.

Market size 85Growth 61Conversion 44Competition 57Returns 98Price range 82Avg price 93Brand share 0Review moat 36Quality gap 75

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.09**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 1.9M searches

**Price range**

**Great****$6.32–$61.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+38.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,943.89**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **—flat

**Sellers**

**33**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Manucurist83% - Orly16% - modelones1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$73K10%$145K15%$218K20%$291K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based](https://m.media-amazon.com/images/I/31ZZo-WGLEL.jpg)**Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based**Manucurist**$19.02**4.1★4,754 rev](https://www.amazon.com/dp/B0GDCV2P5M) [2![Manucurist Active Glow Raspberry Nail Polish & Care - Ultra-Glowy 2 in 1 Nail Concealer & Care - Plant-Based Ingredients: Sweet Almond Oil Raspberry - Vegan & Made in France](https://m.media-amazon.com/images/I/31E5M89lRPL.jpg)**Manucurist Active Glow Raspberry Nail Polish & Care - Ultra-Glowy 2 in 1 Nail Concealer & Care - Plant-Based Ingredients: Sweet Almond Oil Raspberry - Vegan & Made in France**Manucurist**$18.71**4.1★4,754 rev](https://www.amazon.com/dp/B0CDQ2FXNV) [3![Manucurist Active Smooth 00 Nail Concealer Polish & Care - 2 in 1 Nude Nail Polish : Nail Strengthener and Growth - No Lamp - Ridge Filler for Nails - Natural Ros Nail Polish](https://m.media-amazon.com/images/I/31tFLq5xZiL.jpg)**Manucurist Active Smooth 00 Nail Concealer Polish & Care - 2 in 1 Nude Nail Polish : Nail Strengthener and Growth - No Lamp - Ridge Filler for Nails - Natural Ros Nail Polish**Manucurist**$18.68**4.2★1,727 rev](https://www.amazon.com/dp/B0DTL6YHR9) [4![Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair](https://m.media-amazon.com/images/I/319m8VhqriL.jpg)**Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair**Manucurist**$18.66**4.1★4,754 rev](https://www.amazon.com/dp/B0FBX8GNBK) [5![Manucurist Active Bright All in One Nail Perfector: Brightening Care Nail Polish - No Lamp - Vegan & Made in France - White Nail Polish - Nail Strengthener - Gifts for Women](https://m.media-amazon.com/images/I/31K-rflkNjL.jpg)**Manucurist Active Bright All in One Nail Perfector: Brightening Care Nail Polish - No Lamp - Vegan & Made in France - White Nail Polish - Nail Strengthener - Gifts for Women**Manucurist**$18.70**4.1★4,754 rev](https://www.amazon.com/dp/B0F2547RTD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Manucurist Active Icons Duo Polish Set - Active Bright Active Plump Nail Polishes - Nail Strengthener - Brightening Polish & Care - Gifts for Women](https://m.media-amazon.com/images/I/41CCr6MMZWL.jpg)**Manucurist Active Icons Duo Polish Set - Active Bright Active Plump Nail Polishes - Nail Strengthener - Brightening Polish & Care - Gifts for Women**Manucurist**$25.94**34 rev5mo ago](https://www.amazon.com/dp/B0GH1J4PWQ) [![Manucurist Rainbow Active Full Range 5-Pack Gift Set - Nail Care & Polish Set - No Lamp - 5 Nail Polish : Plump Cranberry Smooth 01 Shine Grape](https://m.media-amazon.com/images/I/41Vcg699itL.jpg)**Manucurist Rainbow Active Full Range 5-Pack Gift Set - Nail Care & Polish Set - No Lamp - 5 Nail Polish : Plump Cranberry Smooth 01 Shine Grape**Manucurist**$56.48**310 rev5mo ago](https://www.amazon.com/dp/B0GH1F7D28) [![Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based](https://m.media-amazon.com/images/I/31ZZo-WGLEL.jpg)**Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based**Manucurist**$19.02**4,754 rev5mo ago](https://www.amazon.com/dp/B0GDCV2P5M) [![Manucurist Green System Set with Plum - Professional Vegan Plant-Based Manicure Kit: 1 Degreaser 1 Base Coat 1 Nail Polish Dark Wine 1 Top Coat Dried Drops - Gifts for Her](https://m.media-amazon.com/images/I/41Zog1GPK2L.jpg)**Manucurist Green System Set with Plum - Professional Vegan Plant-Based Manicure Kit: 1 Degreaser 1 Base Coat 1 Nail Polish Dark Wine 1 Top Coat Dried Drops - Gifts for Her**Manucurist**$46.97**291 rev8mo ago](https://www.amazon.com/dp/B0FP5H3W3G) [![Orly Nail Retouch Smooth + Blur | Nail Perfector for Ridges & Imperfections | Delivers an airbrushed Photoshop for Your Nails Effect | Blurs Smooths & Evens Tone | Matte Finish Base Coat (18 ml)](https://m.media-amazon.com/images/I/31-mnawjG2L.jpg)**Orly Nail Retouch Smooth + Blur | Nail Perfector for Ridges & Imperfections | Delivers an airbrushed Photoshop for Your Nails Effect | Blurs Smooths & Evens Tone | Matte Finish Base Coat (18 ml)**Orly**$12.99**279 rev10mo ago](https://www.amazon.com/dp/B0FNNGNTH6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Manucurist Active Icons Duo Polish Set - Active Bright Active Plump Nail Polishes - Nail Strengthener - Brightening Polish & Care - Gifts for Women](https://m.media-amazon.com/images/I/41CCr6MMZWL.jpg)**Manucurist Active Icons Duo Polish Set - Active Bright Active Plump Nail Polishes - Nail Strengthener - Brightening Polish & Care - Gifts for Women**Manucurist**$25.94**4.4★**▲ 167%**](https://www.amazon.com/dp/B0GH1J4PWQ) [![Manucurist Rainbow Active Full Range 5-Pack Gift Set - Nail Care & Polish Set - No Lamp - 5 Nail Polish : Plump Cranberry Smooth 01 Shine Grape](https://m.media-amazon.com/images/I/41Vcg699itL.jpg)**Manucurist Rainbow Active Full Range 5-Pack Gift Set - Nail Care & Polish Set - No Lamp - 5 Nail Polish : Plump Cranberry Smooth 01 Shine Grape**Manucurist**$56.48**4.5★**▲ 165%**](https://www.amazon.com/dp/B0GH1F7D28) [![ORLY Nail Lacquer - 2000100 Kaleidoscope Eyes by Orly for Women - 0.6 oz Nail Polish](https://m.media-amazon.com/images/I/31sSgMDChtL.jpg)**ORLY Nail Lacquer - 2000100 Kaleidoscope Eyes by Orly for Women - 0.6 oz Nail Polish**Orly**$9.50**4.4★**▲ 128%**](https://www.amazon.com/dp/B093XYVD3Z) [![Orly Breathable Nail Color Pep In Your Step 0.6 Fluid Ounce](https://m.media-amazon.com/images/I/31+PDTNOu3L.jpg)**Orly Breathable Nail Color Pep In Your Step 0.6 Fluid Ounce**Orly**$9.44**4.2★**▲ 118%**](https://www.amazon.com/dp/B0767WM3B2) [![Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based](https://m.media-amazon.com/images/I/31ZZo-WGLEL.jpg)**Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based**Manucurist**$19.02**4.1★**▲ 115%**](https://www.amazon.com/dp/B0GDCV2P5M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 12.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**19%

*“Color is vibrant”*

**Quality-Overall**12%

*“it looks very pretty on”*

**Durability**7%

*“dont break easily”*

**Stitch/Finish/Polish**6%

*“I especially love the matte finish—it does a great job of camouflaging imperfections without looking heavy or overdone”*

**Moist/Dry**6%

*“Really works to hydrate”*

**Brightness/Shine/Glow**5%

*“love the sparkle”*

**Value For Money**4%

*“Worth the Price”*

**Ease Of Application**4%

*“Applies nicely”*

**Soft Feel**4%

*“It is silky smooth”*

**Ease Of Use**3%

*“Easy to put on”*

### **What buyers complain about **

**Value For Money**14%

*“Not worth the price”*

**Color**12%

*“not happy with the color”*

**Durability**9%

*“Not durable”*

**Advertised Vs Actual Product**7%

*“Not as described”*

**Moist/Dry**6%

*“Terrible Dry Time”*

**Quality-Overall**6%

*“the quality goes missing”*

**Functionality-Overall**4%

*“It didnt work well for me”*

**Thickness**3%

*“both bottles got thicker”*

**Strength**2%

*“They were brittle”*

**Smell**2%

*“Has a very strong smell”*

### **Top return reasons **

**Color**35%

**Advertised Vs Actual Product**16%

**Functionality-Overall**13%

**Leak-Proof**5%

**Smell**4%

**Moist/Dry**3%

**Durability**2%

**Ease Of Application**2%

**Defective Material/Parts**2%

**Strength**2%