---
title: "non toxic hand soap — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/non-toxic-hand-soap"
last_updated: "2026-07-13T22:42:49.833Z"
locale: en
meta:
  description: "non toxic hand soap clears our launch bar: a $9.1M/yr market growing +9.4% this quarter with returns at 0.2%."
  "og:description": "non toxic hand soap clears our launch bar: a $9.1M/yr market growing +9.4% this quarter with returns at 0.2%."
  "og:title": "non toxic hand soap — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **non toxic hand soap**

**Launch it**

A $9.1M/yr market growing +9.4% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 37Conversion 98Competition 85Returns 99Price range 67Avg price 62Brand share 6Review moat 14Quality gap 21

**Market size**

**Incredible****$9.1M**

$9.1M/yr · 4.1M searches

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****$3.52–$38.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.38**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****24,635.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**8 **▼falling

**Sellers**

**824**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Mrs. MEYER'S78% - BIO SPECTRA ATTITUDE8% - everyone for every body5% - Native4% - RAW SUGAR2% - ATTITUDE2% - Open — no brand owns it (2 brands, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$273K6%$546K9%$819K12%$1.1M101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 70 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MRS. MEYERS CLEAN DAY Hand Soap Lemon Verbena Scent 12.5 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/51yYm2fIHDL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Lemon Verbena Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.63**4.8★111,534 rev](https://www.amazon.com/dp/B00NU9MJYS) [2![Mrs. Meyers Clean Day Hand Soap Rain Water Scent 12.5 Fl Oz](https://m.media-amazon.com/images/I/41c7JaxuWbL.jpg)**Mrs. Meyers Clean Day Hand Soap Rain Water Scent 12.5 Fl Oz**Mrs. MEYER'S**$4.44**4.7★23,817 rev](https://www.amazon.com/dp/B07MG5YJLT) [3![MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle](https://m.media-amazon.com/images/I/41rcYW2pVYL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$7.83**4.7★92,440 rev](https://www.amazon.com/dp/B07MFMWFYL) [4![Mrs. Meyers Clean Day Hand Soap Refill Lavender Scent 33 Fl Oz](https://m.media-amazon.com/images/I/41yl2MsVgpL.jpg)**Mrs. Meyers Clean Day Hand Soap Refill Lavender Scent 33 Fl Oz**Mrs. MEYER'S**$7.63**4.7★92,440 rev](https://www.amazon.com/dp/B00262227E) [5![Mrs. Meyers Clean Day Hand Soap Refill Lemon Verbena Scent 33 Fl Oz](https://m.media-amazon.com/images/I/41IZwNq9neL.jpg)**Mrs. Meyers Clean Day Hand Soap Refill Lemon Verbena Scent 33 Fl Oz**Mrs. MEYER'S**$7.86**4.7★92,440 rev](https://www.amazon.com/dp/B00F1U0YB4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Native Liquid Hand Soap Sandalwood & Coastal Breeze Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31CNJ4nVxCL.jpg)**Native Liquid Hand Soap Sandalwood & Coastal Breeze Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$4.19**1,243 rev3mo ago](https://www.amazon.com/dp/B0FPHJ931K) [![Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31c7g9mUWGL.jpg)**Native Liquid Hand Soap Coconut & Vanilla Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.92**1,243 rev5mo ago](https://www.amazon.com/dp/B0FN7BZYTZ) [![Native Liquid Hand Soap Sparkling Lemon & Tangerine Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31xr91a5lhL.jpg)**Native Liquid Hand Soap Sparkling Lemon & Tangerine Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.90**1,243 rev5mo ago](https://www.amazon.com/dp/B0G4X64675) [![Native Liquid Hand Soap Cherry & Vanilla Macaron Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31vJT6kv-9L.jpg)**Native Liquid Hand Soap Cherry & Vanilla Macaron Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$5.87**1,243 rev5mo ago](https://www.amazon.com/dp/B0FN78YBNX) [![Mrs. MEYERS Clean Day Liquid Hand Soap Variety Pack 12.5 Fl Oz Each 1 CT (Honeycomb + Rainwater + Lemon Verbena + Lavender + Basil + Rosemary)](https://m.media-amazon.com/images/I/41hfpYnP9vL.jpg)**Mrs. MEYERS Clean Day Liquid Hand Soap Variety Pack 12.5 Fl Oz Each 1 CT (Honeycomb + Rainwater + Lemon Verbena + Lavender + Basil + Rosemary)**Mrs. MEYER'S**$35.22**3,872 rev7mo ago](https://www.amazon.com/dp/B0G4DTDC36)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mrs. MEYERS Clean Day Spring Hand Soap Set includes Lilac Rose Mint and Daisy](https://m.media-amazon.com/images/I/41WQoT6TKoL.jpg)**Mrs. MEYERS Clean Day Spring Hand Soap Set includes Lilac Rose Mint and Daisy**Mrs. MEYER'S**$22.44**4.5★**▲ 258%**](https://www.amazon.com/dp/B0F9BJKJ2B) [![Native Liquid Hand Soap Sandalwood & Coastal Breeze Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle](https://m.media-amazon.com/images/I/31CNJ4nVxCL.jpg)**Native Liquid Hand Soap Sandalwood & Coastal Breeze Scent Non-Drying Formula for Soft Smooth Hands Made with Plant-Based Cleansers Sulfate & Paraben Free 13 oz Bottle**Native**$4.19**4.5★**▲ 253%**](https://www.amazon.com/dp/B0FPHJ931K) [![Mrs. MEYERS Clean Day Liquid Hand Soap Variety Pack 12.5 Fl Oz Each 1 CT (Honeycomb + Rainwater + Lemon Verbena + Lavender + Basil + Rosemary)](https://m.media-amazon.com/images/I/41hfpYnP9vL.jpg)**Mrs. MEYERS Clean Day Liquid Hand Soap Variety Pack 12.5 Fl Oz Each 1 CT (Honeycomb + Rainwater + Lemon Verbena + Lavender + Basil + Rosemary)**Mrs. MEYER'S**$35.22**4.8★**▲ 238%**](https://www.amazon.com/dp/B0G4DTDC36) [![RAW SUGAR Simply Hand Wash 16.9 Fl Oz (Pack of 3) Green Tea Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Formulated without SLS/SLES & Parabens](https://m.media-amazon.com/images/I/41Uvc8FTY9L.jpg)**RAW SUGAR Simply Hand Wash 16.9 Fl Oz (Pack of 3) Green Tea Liquid Hand Soap for Kitchen or Bathroom Cleanses & Refreshes Hands Formulated without SLS/SLES & Parabens**RAW SUGAR**$17.96**4.8★**▲ 229%**](https://www.amazon.com/dp/B0DT1N2HQY) [![MRS. MEYERS CLEAN DAY Hand Soap Made with Essential Oils Rain Water 12.5 fl. oz - Pack of 6](https://m.media-amazon.com/images/I/41G+ANbm14L.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Made with Essential Oils Rain Water 12.5 fl. oz - Pack of 6**Mrs. MEYER'S**$24.44**4.8★**▲ 229%**](https://www.amazon.com/dp/B086LP1WN5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

125K75KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.7×