---
title: "non toxic hand soap refill — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/non-toxic-hand-soap-refill"
last_updated: "2026-07-13T23:05:40.069Z"
locale: en
meta:
  description: "non toxic hand soap refill clears our launch bar: a $1.0M/yr market growing +7.8% this quarter with returns at 0.4%."
  "og:description": "non toxic hand soap refill clears our launch bar: a $1.0M/yr market growing +7.8% this quarter with returns at 0.4%."
  "og:title": "non toxic hand soap refill — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
---

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# **non toxic hand soap refill**

**Launch it**

A $1.0M/yr market growing +7.8% this quarter with returns at 0.4% — clears our launch bar.

Market size 78Growth 35Conversion 95Competition 82Returns 98Price range 73Avg price 84Brand share 7Review moat 24Quality gap 37

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.49**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Market size**

**Great****$1.0M**

$1.0M/yr · 465K searches

**Price range**

**Good****$6.32–$38.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,773.17**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**8 **▼falling

**Sellers**

**651**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- BIO SPECTRA ATTITUDE56% - ATTITUDE21% - everyone for every body10% - Puracy9% - Grove Co.2% - Cleancult2% - Open — no brand owns it (2 brands, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$31K6%$62K9%$94K12%$125K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Unscented 16 Fl Oz](https://m.media-amazon.com/images/I/31sjenGvpWL.jpg)**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Unscented 16 Fl Oz**BIO SPECTRA ATTITUDE**$9.32**4.5★6,013 rev](https://www.amazon.com/dp/B093TDMSCW) [2![ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 67.6 Fl Oz](https://m.media-amazon.com/images/I/31AUGE4wEtL.jpg)**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 67.6 Fl Oz**ATTITUDE**$24.47**4.5★6,013 rev](https://www.amazon.com/dp/B082XF8Y6J) [3![ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz](https://m.media-amazon.com/images/I/314SWUlcjAL.jpg)**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz**BIO SPECTRA ATTITUDE**$9.52**4.5★6,013 rev](https://www.amazon.com/dp/B01M8HTT6I) [4![ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 67.6 Fl Oz](https://m.media-amazon.com/images/I/31JiSlIPJ3L.jpg)**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$22.86**4.5★6,013 rev](https://www.amazon.com/dp/B082XF42Y2) [5![ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz](https://m.media-amazon.com/images/I/31U6egXY2sL.jpg)**ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$29.32**4.6★293 rev](https://www.amazon.com/dp/B0CNV2C7Y9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ATTITUDE Liquid Hand Soap Refill EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage Scent 67.6 Fl Oz](https://m.media-amazon.com/images/I/31ejfpG6nXL.jpg)**ATTITUDE Liquid Hand Soap Refill EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage Scent 67.6 Fl Oz**ATTITUDE**$24.32**1,444 rev6mo ago](https://www.amazon.com/dp/B0GGDFL493) [![ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz](https://m.media-amazon.com/images/I/31pGmDFAqEL.jpg)**ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz**ATTITUDE**$8.14**822 rev11mo ago](https://www.amazon.com/dp/B0FLZZ411N) [![ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)](https://m.media-amazon.com/images/I/41-R7xlt14L.jpg)**ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)**ATTITUDE**$21.40**1,444 rev11mo ago](https://www.amazon.com/dp/B0FJ9DXR2Y) [![ATTITUDE Hand Soap for Sensitive Skin Enriched with Oat EWG Verified Dermatologically Tested Vegan Extra Gentle Unscented 16 Fl Oz (Pack of 3)](https://m.media-amazon.com/images/I/41NFlpX0-0L.jpg)**ATTITUDE Hand Soap for Sensitive Skin Enriched with Oat EWG Verified Dermatologically Tested Vegan Extra Gentle Unscented 16 Fl Oz (Pack of 3)**ATTITUDE**$24.21**2,857 rev1y ago](https://www.amazon.com/dp/B0F84GVJD4) [![ATTITUDE Hand Soap for Sensitive Skin with Oat and Avocado Oil EWG Verified Dermatologically Tested Vegan Fresh Apple Scent 16 Fl Oz (Pack of 3)](https://m.media-amazon.com/images/I/41SCMGA1i7L.jpg)**ATTITUDE Hand Soap for Sensitive Skin with Oat and Avocado Oil EWG Verified Dermatologically Tested Vegan Fresh Apple Scent 16 Fl Oz (Pack of 3)**ATTITUDE**$23.04**2,857 rev1y ago](https://www.amazon.com/dp/B0F84JDZWQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ATTITUDE Liquid Hand Soap Refill EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage Scent 67.6 Fl Oz](https://m.media-amazon.com/images/I/31ejfpG6nXL.jpg)**ATTITUDE Liquid Hand Soap Refill EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage Scent 67.6 Fl Oz**ATTITUDE**$24.32**4.4★**▲ 259%**](https://www.amazon.com/dp/B0GGDFL493) [![ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)](https://m.media-amazon.com/images/I/41-R7xlt14L.jpg)**ATTITUDE Limited Edition Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Vanilla Caramel 16 Fl Oz (Pack of 3)**ATTITUDE**$21.40**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FJ9DXR2Y) [![ATTITUDE Hand Soap for Sensitive Skin with Oat and Avocado Oil EWG Verified Dermatologically Tested Vegan Fresh Apple Scent 16 Fl Oz (Pack of 3)](https://m.media-amazon.com/images/I/41SCMGA1i7L.jpg)**ATTITUDE Hand Soap for Sensitive Skin with Oat and Avocado Oil EWG Verified Dermatologically Tested Vegan Fresh Apple Scent 16 Fl Oz (Pack of 3)**ATTITUDE**$23.04**4.4★**▲ 98%**](https://www.amazon.com/dp/B0F84JDZWQ) [![ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz](https://m.media-amazon.com/images/I/314SWUlcjAL.jpg)**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz**BIO SPECTRA ATTITUDE**$9.52**4.5★**▲ 97%**](https://www.amazon.com/dp/B01M8HTT6I) [![ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Coconut & Wild Berries Scent 10 Fl Oz](https://m.media-amazon.com/images/I/31B3NkHG6vL.jpg)**ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Coconut & Wild Berries Scent 10 Fl Oz**BIO SPECTRA ATTITUDE**$8.85**4.6★**▲ 86%**](https://www.amazon.com/dp/B07MZCN117)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +7.8% search growth over the last 90 days.

13K8KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**34%

*“Great lemon scent”*

**Quality-Overall**9%

*“Good quality and cute bottle”*

**Cleansing**6%

*“Cleans well”*

**Value For Money**5%

*“Good Price”*

**Soft Feel**4%

*“Soft hands”*

**Moist/Dry**3%

*“gentle and moisturizing is essential”*

**Dispensing Mechanism**3%

*“works great with my dish soap dispenser that doesnt clog it”*

**Lather**3%

*“Great lather”*

**Ease Of Cleaning**3%

*“Its completely clean”*

**Toxic/Chemical Free**3%

*“doesnt contain any chemicals”*

### **What buyers complain about **

**Smell**28%

*“Has a funky odor”*

**Leak-Proof**6%

*“Leaking on arrival”*

**Moist/Dry**5%

*“Very drying”*

**Size-Overall**4%

*“I was surprised that this container wasn't larger”*

**Dispensing Mechanism**4%

*“did not come out of the dispenser very well”*

**Dilute/Watery**3%

*“Very watered down”*

**Value For Money**3%

*“Its pricey”*

**Thickness**3%

*“A bit thick”*

**Motor Power**3%

*“pump broken”*

**Sensitivity-Overall**3%

*“So much for sensitive”*

### **Top return reasons **

**Smell**33%

**Leak-Proof**24%

**Motor Power**9%

**Size-Overall**7%

**Advertised Vs Actual Product**7%

**Value For Money**4%

**Moist/Dry**2%

**Dispensing Mechanism**2%

**Dilute/Watery**2%

**Color**1%