---
title: "non toxic clear nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/non-toxic-clear-nail-polish"
last_updated: "2026-07-14T01:50:21.286Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — non toxic clear nail polish doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — non toxic clear nail polish doesn't clear our bar today."
  "og:title": "non toxic clear nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **non toxic clear nail polish**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 20Conversion 27Competition 67Returns 99Price range 79Avg price 42Brand share 0Review moat 25Quality gap 75

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.13–$54.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.00**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$110K**

$110K/yr · 459K searches

**Review moat**

**Bad****4,756.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**2 **▼falling

**Sellers**

**60**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- ella+mila79% - Sally Hansen21%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)](https://m.media-amazon.com/images/I/41bS4quzZuL.jpg)**ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)**ella+mila**$10.54**4.2★3,436 rev](https://www.amazon.com/dp/B0CS4KC3Z6) [2![ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Dragonfly - 0.45 fl oz)](https://m.media-amazon.com/images/I/41phy93HYFL.jpg)**ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Dragonfly - 0.45 fl oz)**ella+mila**$11.07**4.2★1,657 rev](https://www.amazon.com/dp/B0CS4LD9LJ) [3![ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Birthday Collection - Sixth Fix - 0.45 fl oz)](https://m.media-amazon.com/images/I/41LAyJqiKxL.jpg)**ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Birthday Collection - Sixth Fix - 0.45 fl oz)**ella+mila**$9.98**4.2★3,436 rev](https://www.amazon.com/dp/B0CS4M5MRN) [4![Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Sheer Glossy | 200 Pink Cloud | Sheer Baby Pink Nail Color](https://m.media-amazon.com/images/I/317mGd3rmhL.jpg)**Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Sheer Glossy | 200 Pink Cloud | Sheer Baby Pink Nail Color**Sally Hansen**$9.29**4.4★12,920 rev](https://www.amazon.com/dp/B0814937K9) [5![ella+mila Professional Nail Polish Set - Quick Dry Nail Polish - 10 Pack Vibrant Colors - Vegan Non-Toxic Fingernail Lacquer for Kids & Women - Long-Lasting & Chip Resistant (10 Pack x 0.24 fl oz)](https://m.media-amazon.com/images/I/41trthwq2rL.jpg)**ella+mila Professional Nail Polish Set - Quick Dry Nail Polish - 10 Pack Vibrant Colors - Vegan Non-Toxic Fingernail Lacquer for Kids & Women - Long-Lasting & Chip Resistant (10 Pack x 0.24 fl oz)**ella+mila**$54.82**4.3★301 rev](https://www.amazon.com/dp/B00N64XYN2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)](https://m.media-amazon.com/images/I/41bS4quzZuL.jpg)**ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)**ella+mila**$10.54**3,436 rev2y ago](https://www.amazon.com/dp/B0CS4KC3Z6) [![ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Dragonfly - 0.45 fl oz)](https://m.media-amazon.com/images/I/41phy93HYFL.jpg)**ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Dragonfly - 0.45 fl oz)**ella+mila**$11.07**1,657 rev2y ago](https://www.amazon.com/dp/B0CS4LD9LJ) [![ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Birthday Collection - Sixth Fix - 0.45 fl oz)](https://m.media-amazon.com/images/I/41LAyJqiKxL.jpg)**ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Birthday Collection - Sixth Fix - 0.45 fl oz)**ella+mila**$9.98**3,436 rev2y ago](https://www.amazon.com/dp/B0CS4M5MRN) [![ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Aurora Lights - 0.45 fl oz)](https://m.media-amazon.com/images/I/416LJhxqgkL.jpg)**ella+mila Professional Nail Polish - Quick Dry Nail Polish - Long-Lasting & Chip Resistant Formula (Enchanted Collection - Aurora Lights - 0.45 fl oz)**ella+mila**$11.00**3,436 rev2y ago](https://www.amazon.com/dp/B0CS4HC63T) [![ella+mila Quick Dry Nail Polish - Long Lasting Chip Resistant Holographic Red-Orange Shimmer Nail Polish Fast Drying Vegan Cruelty-Free Non-Gel Manicure Polishes for Women (Oasis 0.45 oz)](https://m.media-amazon.com/images/I/41jFdXnv0gL.jpg)**ella+mila Quick Dry Nail Polish - Long Lasting Chip Resistant Holographic Red-Orange Shimmer Nail Polish Fast Drying Vegan Cruelty-Free Non-Gel Manicure Polishes for Women (Oasis 0.45 oz)**ella+mila**$5.98**1,090 rev2y ago](https://www.amazon.com/dp/B0CS4YM4V8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Me Collection Nail Polishes (Pinkterest - 0.24 fl oz)](https://m.media-amazon.com/images/I/31OSDw-1PLL.jpg)**ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Me Collection Nail Polishes (Pinkterest - 0.24 fl oz)**ella+mila**$7.60**4.2★**▲ 309%**](https://www.amazon.com/dp/B00MVJOMH0) [![ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Blue Nail Polishes (Mediterranean Mist - 0.45 fl oz)](https://m.media-amazon.com/images/I/41-GQVXxCcL.jpg)**ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Blue Nail Polishes (Mediterranean Mist - 0.45 fl oz)**ella+mila**$11.22**4.4★**▲ 181%**](https://www.amazon.com/dp/B01LZ8J9T9) [![Sally Hansen Good.Kind.Pure Nail Polish 280 Fruity Papaya 0.33 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/316eiomnczL.jpg)**Sally Hansen Good.Kind.Pure Nail Polish 280 Fruity Papaya 0.33 fl oz (Pack of 1)**Sally Hansen**$5.13**4.2★**▲ 169%**](https://www.amazon.com/dp/B081491CTT) [![Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Sheer Glossy | 20 Almond Milk | Sheer Nude Nail Color](https://m.media-amazon.com/images/I/21ra7SXfxEL.jpg)**Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Sheer Glossy | 20 Almond Milk | Sheer Nude Nail Color**Sally Hansen**$5.95**4.4★**▲ 137%**](https://www.amazon.com/dp/B0B9QJW1CB) [![ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)](https://m.media-amazon.com/images/I/41bS4quzZuL.jpg)**ella+mila Professional Quick Dry Long-Lasting & Chip-Resistant Pink Nail Polishes (Desert Suede - 0.45 fl oz)**ella+mila**$10.54**4.2★**▲ 104%**](https://www.amazon.com/dp/B0CS4KC3Z6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — -10.7% search growth over the last 90 days.

13K8KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Amazing for nail growth, great product”*

**Smell**11%

*“Love that it doesnt smell bad”*

**Moist/Dry**10%

*“good moisturizing effect”*

**Color**10%

*“Great color”*

**Efficiency**8%

*“this nail polish remover works great”*

**Ease Of Cleaning**4%

*“Clean”*

**Soft Feel**4%

*“Gentle”*

**Toxic/Chemical Free**3%

*“simple ingredients, no harsh chemicals”*

**Advertised Vs Actual Product**3%

*“It is what I needed”*

**Ingredients-Overall**3%

*“No obnoxious chemicals”*

### **What buyers complain about **

**Functionality-Overall**20%

*“It doesn't work well at all”*

**Durability**9%

*“Not durable at all”*

**Smell**7%

*“Strong odor”*

**Color**7%

*“Color misleading”*

**Moist/Dry**5%

*“takes a very long time to dry”*

**Ease Of Cleaning**4%

*“It took a lot of rubbing”*

**Value For Money**3%

*“Waste of money”*

**Size-Overall**2%

*“Not the right fit for us”*

**Oily/Greasy**2%

*“it had an oily appearance that did not leave my nails and cuticles dry and cracked”*

**Leak-Proof**2%

*“the only downside is that the opening is so big i spilled half the bottle a few times”*

### **Top return reasons **

**Functionality-Overall**49%

**Size-Overall**10%

**Smell**8%

**Advertised Vs Actual Product**6%

**Leak-Proof**4%

**Oily/Greasy**4%

**Defective Material/Parts**3%

**Value For Money**3%

**Quality-Overall**2%

**Ingredients-Overall**2%