---
title: "navy blue rhinestones — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/navy-blue-rhinestones"
last_updated: "2026-07-14T01:09:13.318Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($4.75–$14.72) — navy blue rhinestones doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($4.75–$14.72) — navy blue rhinestones doesn't clear our bar today."
  "og:title": "navy blue rhinestones — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **navy blue rhinestones**

**Skip it**

Prices mostly outside the sweet spot ($4.75–$14.72) — this niche doesn't clear our bar today.

Market size 8Growth 78Conversion 57Competition 78Returns 69Price range 0Avg price 22Brand share 33Review moat 48Quality gap 20

**Growth**

**Great****+66.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,687.83**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$7.79**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$32K**

$32K/yr · 84K searches

**Price range**

**Bad****$4.75–$14.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**11 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**85%**

**Open market**

**8%**

- Worthofbest29% - qiipii28% - BEADSLAND13% - Kzkcy8% - Gutiy8% - Laviyo7% - Open — no brand owns it (5 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9556%$2K9%$3K12%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes](https://m.media-amazon.com/images/I/61jivV0-sVL.jpg)**33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes**Worthofbest**$9.89**4.8★2,205 rev](https://www.amazon.com/dp/B0DTBQ69BK) [2![qiipii Ink Blue Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Montana Flatback Jelly Stones Navy Blue Diamonds Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts](https://m.media-amazon.com/images/I/61IkrDKAACL.jpg)**qiipii Ink Blue Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Montana Flatback Jelly Stones Navy Blue Diamonds Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts**qiipii**$9.90**4.7★833 rev](https://www.amazon.com/dp/B0DPN9FNSH) [3![Hotfix Rhinestones Flatback Glass Rhinestone 6000PCS SS6 1.9-2.0MM Round Gems for Nails Art Glitter Crystals Stone DIY Bags Clothes Shoes (Ink-Blue)](https://m.media-amazon.com/images/I/51S-EZja5HL.jpg)**Hotfix Rhinestones Flatback Glass Rhinestone 6000PCS SS6 1.9-2.0MM Round Gems for Nails Art Glitter Crystals Stone DIY Bags Clothes Shoes (Ink-Blue)**Kzkcy**$7.78**4.6★266 rev](https://www.amazon.com/dp/B0D9GJ1H49) [4![qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Rhinestones Non-Hotfix Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Shoes](https://m.media-amazon.com/images/I/51oviRLTheL.jpg)**qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Rhinestones Non-Hotfix Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles DIY Crafts Shoes**qiipii**$6.67**4.7★1,242 rev](https://www.amazon.com/dp/B0D8LCNJ29) [5![33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes](https://m.media-amazon.com/images/I/61JuKl-UICL.jpg)**33000Pcs Navy Blue Rhinestones for Bedazzling Mixed Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Gemstone Rhine Stone for Crafting Clothes**Worthofbest**$9.82**4.8★2,205 rev](https://www.amazon.com/dp/B0F4YK8D97)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup](https://m.media-amazon.com/images/I/61O6KYztCDL.jpg)**21000Pcs Black Blue AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Black Blue AB Flatback Resin Rhinestones for Craft DIY Face Makeup**Gutiy**$9.41**289 rev11mo ago](https://www.amazon.com/dp/B0FKG58GF7) [![21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup](https://m.media-amazon.com/images/I/61JRbWJbtAL.jpg)**21000Pcs Navy Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup**Gutiy**$10.21**289 rev11mo ago](https://www.amazon.com/dp/B0FKGDG62K) [![36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes](https://m.media-amazon.com/images/I/61Ns0krUX5L.jpg)**36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes**Worthofbest**$14.72**1,212 rev11mo ago](https://www.amazon.com/dp/B0FJV3SP2H) [![qiipii Ink Blue Resin Rhinestones for Bedazzling Crafting Navy Blue Flatback Crystal Stones 2mm 3mm 4mm 5mm 6mm Diamonds Gems for Nails Face Eyes Makeup Tumblers Bottles Crafts Clothes Shoes Phones](https://m.media-amazon.com/images/I/51cmutR0HtL.jpg)**qiipii Ink Blue Resin Rhinestones for Bedazzling Crafting Navy Blue Flatback Crystal Stones 2mm 3mm 4mm 5mm 6mm Diamonds Gems for Nails Face Eyes Makeup Tumblers Bottles Crafts Clothes Shoes Phones**qiipii**$5.11**244 rev1y ago](https://www.amazon.com/dp/B0FDKKXT1X) [![qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles Mugs DIY Crafts Clothes Shoes Phones Scrapbook](https://m.media-amazon.com/images/I/51ay3xVbeSL.jpg)**qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles Mugs DIY Crafts Clothes Shoes Phones Scrapbook**qiipii**$5.18**244 rev1y ago](https://www.amazon.com/dp/B0FDKLMVXJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![1500 Pieces SS16 4mm Flatback Rhinestones Clear Glasses Round Gems AB Crystals for Nail Art DIY Crafts Clothes Glitter Stones Ink-Blue](https://m.media-amazon.com/images/I/51VlMMowbvL.jpg)**1500 Pieces SS16 4mm Flatback Rhinestones Clear Glasses Round Gems AB Crystals for Nail Art DIY Crafts Clothes Glitter Stones Ink-Blue**Kdkyy**$6.89**4.4★**▲ 141%**](https://www.amazon.com/dp/B0BW2WG979) [![4500 Pcs SS12 3mm AB Flatback Rhinestones for Nails Art Crafts Glitter Round Shine Gems Crystals DIY Clothes Shoes Black-Bottom Ink-Blue AB](https://m.media-amazon.com/images/I/51wrFR0XpSL.jpg)**4500 Pcs SS12 3mm AB Flatback Rhinestones for Nails Art Crafts Glitter Round Shine Gems Crystals DIY Clothes Shoes Black-Bottom Ink-Blue AB**Laviyo**$6.96**4.7★**▲ 127%**](https://www.amazon.com/dp/B0C8HFPC2L) [![qiipii Ink Blue Crystal Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Navy Blue Flatback Stones Diamonds Crystals Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts](https://m.media-amazon.com/images/I/51V2v0D5SzL.jpg)**qiipii Ink Blue Crystal Resin Rhinestones w B7000 Glue for Bedazzling Crafting 2mm-6mm Navy Blue Flatback Stones Diamonds Crystals Gems Bedazzler Kit for Nails Face Eyes Makeup Tumblers Bottles Crafts**qiipii**$8.89**4.7★**▲ 124%**](https://www.amazon.com/dp/B0DPN8HGMC) [![Meibite Montana Flatback Rhinestones Glass Rhinestones for Nail Art and Craft Glue Fix Loose Crystal Gemstones(Montana SS12 1440pcs 2.9-3.0mm)](https://m.media-amazon.com/images/I/51+y6tuH0dL.jpg)**Meibite Montana Flatback Rhinestones Glass Rhinestones for Nail Art and Craft Glue Fix Loose Crystal Gemstones(Montana SS12 1440pcs 2.9-3.0mm)**MEIBITE**$6.83**4.7★**▲ 115%**](https://www.amazon.com/dp/B0D83ZCS45) [![qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles Mugs DIY Crafts Clothes Shoes Phones Scrapbook](https://m.media-amazon.com/images/I/51ay3xVbeSL.jpg)**qiipii Ink Blue Resin Rhinestones for Crafting 2mm-6mm Flatback Navy Blue Jelly Stones Diamonds Gems Charms for Nails Face Eyes Makeup Tumblers Bottles Mugs DIY Crafts Clothes Shoes Phones Scrapbook**qiipii**$5.18**4.6★**▲ 91%**](https://www.amazon.com/dp/B0FDKLMVXJ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 8 weeks — +66.7% search growth over the last 90 days.

3K2KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“High quality gems”*

**Color**18%

*“Stunning vibrant blue”*

**Brightness/Shine/Glow**16%

*“They shine beautifully”*

**Size-Overall**11%

*“Perfect size”*

**Ease Of Use**8%

*“Easy to use”*

**Advertised Vs Actual Product**6%

*“Just as described”*

**Adhesion/Stickiness**6%

*“They adhere well”*

**Durability**3%

*“They also hold up surprisingly well”*

**Design-Overall**3%

*“I loved having multiple sizes included because it made the design process much easier and more creative”*

**Value For Money**3%

*“I love that this set includes so many for such a great price”*

### **What buyers complain about **

**Color**25%

*“Its very noticeable to me when they are different shades”*

**Quality-Overall**25%

*“Quality is poor”*

**Adhesion/Stickiness**17%

*“Doesn't adhere”*

**Thickness**8%

*“They are thin”*

**Durability**8%

*“Damaged and unusable stones”*

**Brightness/Shine/Glow**6%

*“Doesnt have as much sparkle as a Swarovski crystal”*

### **Top return reasons **

**Size-Overall**52%

**Color**34%

**Adhesion/Stickiness**4%

**Advertised Vs Actual Product**3%

**Brightness/Shine/Glow**1%

**Value For Money**1%

**Quality-Overall**1%

**Defective Material/Parts**1%

**Certifications**1%

**Product Condition**0%