---
title: "navy blue nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/navy-blue-nail-polish"
last_updated: "2026-07-14T00:52:39.533Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($2.21–$16.43) — navy blue nail polish doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($2.21–$16.43) — navy blue nail polish doesn't clear our bar today."
  "og:title": "navy blue nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **navy blue nail polish**

**Skip it**

Prices mostly outside the sweet spot ($2.21–$16.43) — this niche doesn't clear our bar today.

Market size 26Growth 35Conversion 67Competition 47Returns 97Price range 10Avg price 23Brand share 17Review moat 17Quality gap 68

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$105K**

$105K/yr · 206K searches

**Avg price**

**Bad****$8.36**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****18,941.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$2.21–$16.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**58**

**Top-5 brand share**

**93%**

**Open market**

**1%**

- OPI33% - Sally Hansen27% - OpenLive14% - essie13% - beetles Gel Polish6% - COSMOO5% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$42K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Midnight Mantra | Opaque Dark Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/410TgkscwqL.jpg)**OPI Nail Lacquer Midnight Mantra | Opaque Dark Blue Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$12.46**4.6★91,450 rev](https://www.amazon.com/dp/B0B44WZSGJ) [2![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 492 On the Download | Dark Blue Nail Color.](https://m.media-amazon.com/images/I/31fWQykabjL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 492 On the Download | Dark Blue Nail Color.**Sally Hansen**$5.91**4.5★7,197 rev](https://www.amazon.com/dp/B0CLHKB756) [3![Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Opaque Shiny | 365 Blueberry Tart | Navy Blue Nail Color](https://m.media-amazon.com/images/I/31MKdHvAKxL.jpg)**Sally Hansen Good. Kind. Pure. Nail Polish | Plant-Based Vegan 16-Free Formula | Opaque Shiny | 365 Blueberry Tart | Navy Blue Nail Color**Sally Hansen**$5.13**4.4★12,920 rev](https://www.amazon.com/dp/B0B9QFL8G5) [4![OpenLive 16.5ml Dark Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31aZHyseIXL.jpg)**OpenLive 16.5ml Dark Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.75**4.1★3,684 rev](https://www.amazon.com/dp/B0DYDH86M1) [5![OpenLive 18ml Blue Nail Polish Large Volume Quick Dry Dark Blue Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31tuRl1xpmL.jpg)**OpenLive 18ml Blue Nail Polish Large Volume Quick Dry Dark Blue Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$6.96**4.0★270 rev](https://www.amazon.com/dp/B0FLPZX2HQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OpenLive 18ml Blue Nail Polish Large Volume Quick Dry Dark Blue Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31tuRl1xpmL.jpg)**OpenLive 18ml Blue Nail Polish Large Volume Quick Dry Dark Blue Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$6.96**270 rev11mo ago](https://www.amazon.com/dp/B0FLPZX2HQ) [![OpenLive 16.5ml Dark Blue Perfume Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31ADIHX1cvL.jpg)**OpenLive 16.5ml Dark Blue Perfume Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$4.76**157 rev11mo ago](https://www.amazon.com/dp/B0FLQ3KYTZ) [![OpenLive 16.5ml Dark Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31aZHyseIXL.jpg)**OpenLive 16.5ml Dark Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.75**3,684 rev1y ago](https://www.amazon.com/dp/B0DYDH86M1) [![COSMOO 15ml Deep Blue Quick Dry Nail Polish Black Blue Chip-Resistant Nail Lacquer for Nail Art](https://m.media-amazon.com/images/I/418ef0Vv7SL.jpg)**COSMOO 15ml Deep Blue Quick Dry Nail Polish Black Blue Chip-Resistant Nail Lacquer for Nail Art**COSMOO**$7.69**687 rev2y ago](https://www.amazon.com/dp/B0CZH6X535) [![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 492 On the Download | Dark Blue Nail Color.](https://m.media-amazon.com/images/I/31fWQykabjL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 492 On the Download | Dark Blue Nail Color.**Sally Hansen**$5.91**7,197 rev2y ago](https://www.amazon.com/dp/B0CLHKB756)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OpenLive 16.5ml Dark Blue Perfume Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31ADIHX1cvL.jpg)**OpenLive 16.5ml Dark Blue Perfume Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$4.76**3.9★**▲ 192%**](https://www.amazon.com/dp/B0FLQ3KYTZ) [![OPI Nail Lacquer Scorpio Seduction | Opaque Dark Blue Shimmer Chip Resistant Nail Polish | Big Zodiac Energy Collection](https://m.media-amazon.com/images/I/41lEXV67mjL.jpg)**OPI Nail Lacquer Scorpio Seduction | Opaque Dark Blue Shimmer Chip Resistant Nail Polish | Big Zodiac Energy Collection**OPI**$12.11**4.6★**▲ 178%**](https://www.amazon.com/dp/B0C6FM3WPS) [![OPI Nail Lacquer Tile Art to Warm Your Heart | Opaque Bright Blue Crme Chip Resistant Nail Polish | Lisbon Collection](https://m.media-amazon.com/images/I/41StUkk8mwL.jpg)**OPI Nail Lacquer Tile Art to Warm Your Heart | Opaque Bright Blue Crme Chip Resistant Nail Polish | Lisbon Collection**OPI**$11.98**4.6★**▲ 90%**](https://www.amazon.com/dp/B000NG9ZMU) [![OpenLive 18ml Blue Nail Polish Large Volume Quick Dry Dark Blue Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31tuRl1xpmL.jpg)**OpenLive 18ml Blue Nail Polish Large Volume Quick Dry Dark Blue Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$6.96**4.0★**▲ 83%**](https://www.amazon.com/dp/B0FLPZX2HQ) [![Ozzeal Pearl Gel Nail Polish 0.5 Fl Oz Navy Blue Glitter Pearl Gel Nail Polish Sparkle Shimmer Fall Winter for Art DIY Manicure Soak off LED UV](https://m.media-amazon.com/images/I/51L4BiVUb3L.jpg)**Ozzeal Pearl Gel Nail Polish 0.5 Fl Oz Navy Blue Glitter Pearl Gel Nail Polish Sparkle Shimmer Fall Winter for Art DIY Manicure Soak off LED UV**Ozzeal**$7.45**4.1★**▲ 66%**](https://www.amazon.com/dp/B0CKN2475R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.

8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**55%

*“Pretty Blue”*

**Stitch/Finish/Polish**6%

*“a nice finish”*

**Advertised Vs Actual Product**6%

*“As described”*

**Moist/Dry**3%

*“dries quickly”*

**Quality-Overall**3%

*“Overall, its a great product with just that one drawback”*

**Value For Money**2%

*“Great value”*

**Drying Time**2%

*“Dries super fast”*

**Smell**2%

*“Even the smell of the polish is nice :”*

**Ease Of Application**2%

*“Easy application & dries fast”*

**Brightness/Shine/Glow**2%

*“Has a great shine too”*

### **What buyers complain about **

**Color**15%

*“some was darker”*

**Thickness**13%

*“Not happy used with thin brush”*

**Moist/Dry**9%

*“it was still wet”*

**Quality-Overall**7%

*“Bad quality”*

**Coverage**6%

*“No coverage”*

**Smell**5%

*“horrible odor”*

**Durability**4%

*“then a majority chipped off within 2 days”*

**Dilute/Watery**4%

*“Too watery”*

**Value For Money**4%

*“very expensive”*

**Advertised Vs Actual Product**3%

*“Looks absolutely nothing like the photo”*

### **Top return reasons **

**Color**57%

**Advertised Vs Actual Product**10%

**Quality-Overall**6%

**Moist/Dry**4%

**Leak-Proof**4%

**Thickness**3%

**Functionality-Overall**2%

**Paint Quality**2%

**Adhesion/Stickiness**2%

**Thin**1%