---
title: "nail art palette — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/nail-art-palette"
last_updated: "2026-07-13T23:08:36.064Z"
locale: en
meta:
  description: "nail art palette shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "nail art palette shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "nail art palette — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **nail art palette**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 24Conversion 65Competition 65Returns 98Price range 77Avg price 22Brand share 82Review moat 73Quality gap 27

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$1.93–$59.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****563.13**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$262K**

$262K/yr · 584K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.81**

avg listing price — sweet spot $15–$100

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**30 **▲rising

**Sellers**

**36**

**Top-5 brand share**

**53%**

**Open market**

**41%**

- GAOSENLONK15% - JASSINS13% - TKYZMS11% - MelodySusie7% - HomTop7% - Pengxiaomei5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$10K8%$21K12%$31K16%$42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JASSINS Resin Nail Art Palette Nail Art Painting Mixed Color Palette Gold Edge Nail Gel Color Makeup Display Board (White)](https://m.media-amazon.com/images/I/31PmXtrp1gL.jpg)**JASSINS Resin Nail Art Palette Nail Art Painting Mixed Color Palette Gold Edge Nail Gel Color Makeup Display Board (White)**JASSINS**$5.01**4.6★4,173 rev](https://www.amazon.com/dp/B08B8VQKCN) [2![Resin Nail Art Palette Nail Painting Mixed Color Palette Gilded Edge Nail Gel Color Makeup Display Board Pallet (White)](https://m.media-amazon.com/images/I/31o0y-9rVDS.jpg)**Resin Nail Art Palette Nail Painting Mixed Color Palette Gilded Edge Nail Gel Color Makeup Display Board Pallet (White)**GAOSENLONK**$5.00**4.7★1,368 rev](https://www.amazon.com/dp/B0983YW5HS) [3![2Pcs Resin Nail Art Palette Nail Polish Palette Gold Edge Nails Holder Display Board Cosmetic Mixing Tools for Nails Art(White Pink)](https://m.media-amazon.com/images/I/31VoVwE7UlL.jpg)**2Pcs Resin Nail Art Palette Nail Polish Palette Gold Edge Nails Holder Display Board Cosmetic Mixing Tools for Nails Art(White Pink)**TKYZMS**$6.02**4.5★127 rev](https://www.amazon.com/dp/B0FB44W2ZC) [4![MelodySusie 1PC Round Shape Resin Nail Art Palette Professional Color Mixing Board for Gel Polish Acrylics Pigment Blending Salon and DIY Makeup Artist Tool White](https://m.media-amazon.com/images/I/41BvBcGyVCL.jpg)**MelodySusie 1PC Round Shape Resin Nail Art Palette Professional Color Mixing Board for Gel Polish Acrylics Pigment Blending Salon and DIY Makeup Artist Tool White**MelodySusie**$5.23**4.6★180 rev](https://www.amazon.com/dp/B0FG7ZQ6GZ) [5![HomTop Nail Art Tools 22-piece Set Resin Nail Art Palette 2-way Acrylic Silicone Engraving Pen Dotting Pen Tools Nail Art Kit for Nail Art DIY Home Salon Makeup Display Board pink](https://m.media-amazon.com/images/I/412RFfnIfEL.jpg)**HomTop Nail Art Tools 22-piece Set Resin Nail Art Palette 2-way Acrylic Silicone Engraving Pen Dotting Pen Tools Nail Art Kit for Nail Art DIY Home Salon Makeup Display Board pink**HomTop**$8.05**4.6★700 rev](https://www.amazon.com/dp/B0CTMLZR6Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Resin Nail Art Palette for Gel Polish Nail Mixing Palette with Gold Edge Nail Polish Color Mixing Board for Acrylic Gel Painting Makeup Nail Art Tools for Salon and DIY (White+Purple)](https://m.media-amazon.com/images/I/41cN9TmobCL.jpg)**Resin Nail Art Palette for Gel Polish Nail Mixing Palette with Gold Edge Nail Polish Color Mixing Board for Acrylic Gel Painting Makeup Nail Art Tools for Salon and DIY (White+Purple)**JEONEKID**$6.01**6 rev3mo ago](https://www.amazon.com/dp/B0GRB2XQKR) [![BOMOQING Nail Art Palette with Built-in Brush Washing Cup - 2-in-1 Acrylic Dappen Dish & Monomer Cup for Professional Nail Art & Gel Polish](https://m.media-amazon.com/images/I/31JzmIH2iYL.jpg)**BOMOQING Nail Art Palette with Built-in Brush Washing Cup - 2-in-1 Acrylic Dappen Dish & Monomer Cup for Professional Nail Art & Gel Polish**BOMOQING**$8.95**7 rev5mo ago](https://www.amazon.com/dp/B0G442Q472) [![2Pcs Resin Nail Art Palette Nail Polish Palette Gold Edge Nails Holder Display Board Cosmetic Mixing Tools for Nails Art(Heart Shaped White Pink)](https://m.media-amazon.com/images/I/31psou6T1gL.jpg)**2Pcs Resin Nail Art Palette Nail Polish Palette Gold Edge Nails Holder Display Board Cosmetic Mixing Tools for Nails Art(Heart Shaped White Pink)**TKYZMS**$5.91**7 rev6mo ago](https://www.amazon.com/dp/B0GFMQTCCK) [![GZIXBDA Sponge Mini Paint Patting Gel Polish & Tools Kit 57 Colors Ombre Nail Gradient Painting Gel Blush Blooming for UV LED Cured Pigment Gel for Beginner & Salon](https://m.media-amazon.com/images/I/51pNNVX+9RL.jpg)**GZIXBDA Sponge Mini Paint Patting Gel Polish & Tools Kit 57 Colors Ombre Nail Gradient Painting Gel Blush Blooming for UV LED Cured Pigment Gel for Beginner & Salon**GZIXBDA**$30.18**139 rev6mo ago](https://www.amazon.com/dp/B0G7TQVLM3) [![Resin Nail Art Palette Naill Polish Palettes Nail Palette Gilded Edge Resin Nails Art Palettes for Mixing Colors and Displaying Nails Gel Makeup (Pink)](https://m.media-amazon.com/images/I/41jG6H5OvgL.jpg)**Resin Nail Art Palette Naill Polish Palettes Nail Palette Gilded Edge Resin Nails Art Palettes for Mixing Colors and Displaying Nails Gel Makeup (Pink)**Kynigo**$4.52**2 rev7mo ago](https://www.amazon.com/dp/B0G38G4FJ8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Resin Nail Art Palette for Gel Polish Nail Mixing Palette with Gold Edge Nail Polish Color Mixing Board for Acrylic Gel Painting Makeup Nail Art Tools for Salon and DIY (White+Purple)](https://m.media-amazon.com/images/I/41cN9TmobCL.jpg)**Resin Nail Art Palette for Gel Polish Nail Mixing Palette with Gold Edge Nail Polish Color Mixing Board for Acrylic Gel Painting Makeup Nail Art Tools for Salon and DIY (White+Purple)**JEONEKID**$6.01**4.8★**▲ 296%**](https://www.amazon.com/dp/B0GRB2XQKR) [![BOMOQING Nail Art Palette with Built-in Brush Washing Cup - 2-in-1 Acrylic Dappen Dish & Monomer Cup for Professional Nail Art & Gel Polish](https://m.media-amazon.com/images/I/31JzmIH2iYL.jpg)**BOMOQING Nail Art Palette with Built-in Brush Washing Cup - 2-in-1 Acrylic Dappen Dish & Monomer Cup for Professional Nail Art & Gel Polish**BOMOQING**$8.95**5.0★**▲ 284%**](https://www.amazon.com/dp/B0G442Q472) [![GZIXBDA Sponge Mini Paint Patting Gel Polish & Tools Kit 57 Colors Ombre Nail Gradient Painting Gel Blush Blooming for UV LED Cured Pigment Gel for Beginner & Salon](https://m.media-amazon.com/images/I/51pNNVX+9RL.jpg)**GZIXBDA Sponge Mini Paint Patting Gel Polish & Tools Kit 57 Colors Ombre Nail Gradient Painting Gel Blush Blooming for UV LED Cured Pigment Gel for Beginner & Salon**GZIXBDA**$30.18**4.2★**▲ 283%**](https://www.amazon.com/dp/B0G7TQVLM3) [![GELLAKTIK 12 Color Patting Nail Gel Polish Kit Ombre Painting Gel Palette with Brush & Silicone Patting Pen & Nail Art Stickers - UV/LED Curing for Gradient Nails Beginner Friendly DIY Manicure Set](https://m.media-amazon.com/images/I/51YqTQxa5mL.jpg)**GELLAKTIK 12 Color Patting Nail Gel Polish Kit Ombre Painting Gel Palette with Brush & Silicone Patting Pen & Nail Art Stickers - UV/LED Curing for Gradient Nails Beginner Friendly DIY Manicure Set**GELLAKTIK**$9.82**4.4★**▲ 230%**](https://www.amazon.com/dp/B0FX3PL15H) [![Resin Nail Art Palette Naill Polish Palettes Nail Palette Gilded Edge Resin Nails Art Palettes for Mixing Colors and Displaying Nails Gel Makeup (Pink)](https://m.media-amazon.com/images/I/41jG6H5OvgL.jpg)**Resin Nail Art Palette Naill Polish Palettes Nail Palette Gilded Edge Resin Nails Art Palettes for Mixing Colors and Displaying Nails Gel Makeup (Pink)**Kynigo**$4.52**4.0★**▲ 187%**](https://www.amazon.com/dp/B0G38G4FJ8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Amazing quality”*

**Color**14%

*“Lots of colors”*

**Ease Of Cleaning**10%

*“it cleans immediately”*

**Value For Money**9%

*“Good for the price”*

**Ease Of Use**7%

*“easy to work with”*

**Size-Overall**7%

*“Perfect fit”*

**Advertised Vs Actual Product**6%

*“Exactly what I wanted”*

**Design-Overall**6%

*“Cute cat design”*

**Paint Quality**5%

*“Beautiful and well-made easy for me to put nail paint on here to do my nail art”*

**Brush Quality**3%

*“The bristles of the brushes are decent”*

### **What buyers complain about **

**Size-Overall**18%

*“a lot bigger than i was expecting”*

**Quality-Overall**11%

*“Low quality”*

**Ease Of Cleaning**8%

*“Hard to clean”*

**Durability**6%

*“broke easily”*

**Color**6%

*“Came with colors out of the box”*

**Ease Of Application**3%

*“the applicator takes some getting used to”*

**Thickness**3%

*“Sponges waayyy too dense”*

**Defective Material/Parts**3%

*“Pieces broke and they were poorly made”*

**Paint Quality**2%

*“Too small, doesn't hold much paint”*

**Value For Money**2%

*“not worth the cost for the amount of product included”*

### **Top return reasons **

**Size-Overall**28%

**Defective Material/Parts**10%

**Color**9%

**Quality-Overall**9%

**Value For Money**9%

**Functionality-Overall**8%

**Advertised Vs Actual Product**6%

**Paint Quality**5%

**Material Quality**3%

**Product Condition**2%