---
title: "nail advent calendar 2024 — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/nail-advent-calendar-2024"
last_updated: "2026-07-14T02:11:18.080Z"
locale: en
meta:
  description: "a small market ($0/yr) — nail advent calendar 2024 doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — nail advent calendar 2024 doesn't clear our bar today."
  "og:title": "nail advent calendar 2024 — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **nail advent calendar 2024**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 5Conversion 0Competition 13Returns 95Price range 95Avg price 95Brand share 35Review moat 91Quality gap 58

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$44.36**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.84–$94.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****181.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-39.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$0**

$0/yr · 95K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**84%**

**Open market**

**10%**

- JOAOYO21% - U-Shinein20% - PBJWBDS19% - beetles Gel Polish13% - OPI11% - e.l.f.6% - Open — no brand owns it (2 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Makeup Advent Calendar 2025 Adults Women Teen Girls 24 Days Christmas Countdown Calendar Nail Polish Set Gift for Her Beauty Advent Calendar 2025 for Women Adults Teen Girls](https://m.media-amazon.com/images/I/51AOz4sQWCL.jpg)**Makeup Advent Calendar 2025 Adults Women Teen Girls 24 Days Christmas Countdown Calendar Nail Polish Set Gift for Her Beauty Advent Calendar 2025 for Women Adults Teen Girls**JOAOYO**$24.28**4.2★18 rev](https://www.amazon.com/dp/B0FJ1XXX4N) [2![U-Shinein Nail Polish Advent Calendar 202524-Piece Nail Varnish Advent Calendar Christmas Calendar for Women and Girls Nail Polish Colours Kit Nail Art Tool Glitter Decorations Care and Accessories](https://m.media-amazon.com/images/I/611XZyYLpdL.jpg)**U-Shinein Nail Polish Advent Calendar 202524-Piece Nail Varnish Advent Calendar Christmas Calendar for Women and Girls Nail Polish Colours Kit Nail Art Tool Glitter Decorations Care and Accessories**U-Shinein**$27.35**4.2★57 rev](https://www.amazon.com/dp/B0FLPYZ512) [3![Nail Polish Advent Calendar 2026 Gel Nail Advent Calendar 24 Days Include Nail Polish Kit with UV Light 37 Pcs Christmas Beauty Advent Calendar for Women Teen Girls Mother and Daughter](https://m.media-amazon.com/images/I/51eYK8mca7L.jpg)**Nail Polish Advent Calendar 2026 Gel Nail Advent Calendar 24 Days Include Nail Polish Kit with UV Light 37 Pcs Christmas Beauty Advent Calendar for Women Teen Girls Mother and Daughter**PBJWBDS**$41.96**4.1★92 rev](https://www.amazon.com/dp/B0FNDHFXDQ) [4![beetles Gel Polish Merry Glitzmas 2026 Gift Box Summer Nail Art Set with Mini LED Nail Lamp Base Top Coat and Festive Holiday Surprises Gifts for Women Girls](https://m.media-amazon.com/images/I/51YUOmIxV7L.jpg)**beetles Gel Polish Merry Glitzmas 2026 Gift Box Summer Nail Art Set with Mini LED Nail Lamp Base Top Coat and Festive Holiday Surprises Gifts for Women Girls**beetles Gel Polish**$62.76**4.7★69 rev](https://www.amazon.com/dp/B0D1YFPV7D) [5![OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025](https://m.media-amazon.com/images/I/51AncTvH8sL.jpg)**OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025**OPI**$43.03**4.3★353 rev](https://www.amazon.com/dp/B0FPM35K66)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nail Polish Advent Calendar 2026 Gel Nail Advent Calendar 24 Days Include Nail Polish Kit with UV Light 37 Pcs Christmas Beauty Advent Calendar for Women Teen Girls Mother and Daughter](https://m.media-amazon.com/images/I/51eYK8mca7L.jpg)**Nail Polish Advent Calendar 2026 Gel Nail Advent Calendar 24 Days Include Nail Polish Kit with UV Light 37 Pcs Christmas Beauty Advent Calendar for Women Teen Girls Mother and Daughter**PBJWBDS**$41.96**92 rev9mo ago](https://www.amazon.com/dp/B0FNDHFXDQ) [![OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025](https://m.media-amazon.com/images/I/51AncTvH8sL.jpg)**OPI Nail Lacquer 12PC Mini Gift Set | Shimmery & Crme Chip Resistant Nail Polish | 12 Day Advent Calendar | Good Enough to Treat Collection | Limited Edition Holiday 2025**OPI**$43.03**353 rev10mo ago](https://www.amazon.com/dp/B0FPM35K66) [![e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free](https://m.media-amazon.com/images/I/416+1Gfd+ZL.jpg)**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**418 rev10mo ago](https://www.amazon.com/dp/B0DZQCY8D9) [![U-Shinein Nail Polish Advent Calendar 202524-Piece Nail Varnish Advent Calendar Christmas Calendar for Women and Girls Nail Polish Colours Kit Nail Art Tool Glitter Decorations Care and Accessories](https://m.media-amazon.com/images/I/611XZyYLpdL.jpg)**U-Shinein Nail Polish Advent Calendar 202524-Piece Nail Varnish Advent Calendar Christmas Calendar for Women and Girls Nail Polish Colours Kit Nail Art Tool Glitter Decorations Care and Accessories**U-Shinein**$27.35**57 rev11mo ago](https://www.amazon.com/dp/B0FLPYZ512) [![Makeup Advent Calendar 2025 Adults Women Teen Girls 24 Days Christmas Countdown Calendar Nail Polish Set Gift for Her Beauty Advent Calendar 2025 for Women Adults Teen Girls](https://m.media-amazon.com/images/I/51AOz4sQWCL.jpg)**Makeup Advent Calendar 2025 Adults Women Teen Girls 24 Days Christmas Countdown Calendar Nail Polish Set Gift for Her Beauty Advent Calendar 2025 for Women Adults Teen Girls**JOAOYO**$24.28**18 rev11mo ago](https://www.amazon.com/dp/B0FJ1XXX4N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Get Trend Hello Kitty Advent Calendar 2025 Women Teens Makeup Brushes Hair Clips Eye Mask Beauty Pamper Gift Set Christmas Countdown Gifts for Her (Pink Hello Kitty)](https://m.media-amazon.com/images/I/51Vv-yHHTzL.jpg)**Get Trend Hello Kitty Advent Calendar 2025 Women Teens Makeup Brushes Hair Clips Eye Mask Beauty Pamper Gift Set Christmas Countdown Gifts for Her (Pink Hello Kitty)**Get Trend**$43.06**4.6★**▲ 156%**](https://www.amazon.com/dp/B0F2GG79RH) [![e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free](https://m.media-amazon.com/images/I/416+1Gfd+ZL.jpg)**e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free**e.l.f.**$94.58**4.6★**▲ 154%**](https://www.amazon.com/dp/B0DZQCY8D9) [![Advent Calendar 2025 24 Days of Christmas Countdown Calendar Makeup Advent Calendar with Beauty Fashion and Jewelry Xmas Gift Box Surprise for Her - Christmas Gifts Basket for Teens Girls Women](https://m.media-amazon.com/images/I/51fab+9hJHL.jpg)**Advent Calendar 2025 24 Days of Christmas Countdown Calendar Makeup Advent Calendar with Beauty Fashion and Jewelry Xmas Gift Box Surprise for Her - Christmas Gifts Basket for Teens Girls Women**FUSPWEAO**$17.84**4.5★**▲ 107%**](https://www.amazon.com/dp/B0DBVKX5LH) [![Makeup Advent Calendar 2025 Adults Women Teen Girls 24 Days Christmas Countdown Calendar Nail Polish Set Gift for Her Beauty Advent Calendar 2025 for Women Adults Teen Girls](https://m.media-amazon.com/images/I/51AOz4sQWCL.jpg)**Makeup Advent Calendar 2025 Adults Women Teen Girls 24 Days Christmas Countdown Calendar Nail Polish Set Gift for Her Beauty Advent Calendar 2025 for Women Adults Teen Girls**JOAOYO**$24.28**4.2★**▲ 62%**](https://www.amazon.com/dp/B0FJ1XXX4N) [![Nail Polish Advent Calendar 2026 Gel Nail Advent Calendar 24 Days Include Nail Polish Kit with UV Light 37 Pcs Christmas Beauty Advent Calendar for Women Teen Girls Mother and Daughter](https://m.media-amazon.com/images/I/51eYK8mca7L.jpg)**Nail Polish Advent Calendar 2026 Gel Nail Advent Calendar 24 Days Include Nail Polish Kit with UV Light 37 Pcs Christmas Beauty Advent Calendar for Women Teen Girls Mother and Daughter**PBJWBDS**$41.96**4.1★**▲ 35%**](https://www.amazon.com/dp/B0FNDHFXDQ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 33 weeks — -39.4% search growth over the last 90 days.

15K10KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**37%

*“good value”*

**Gifting Purpose**27%

*“Perfect gift, value for the money”*

**Quality-Overall**12%

*“Great product”*

**Fun/Entertainment Experience**3%

*“making it fun”*

**Color**3%

*“The colors are nice”*

**Moist/Dry**2%

*“The moisturizer is pretty good”*

**Design-Overall**2%

*“The design is beautiful and festive, adding a nice holiday vibe”*

**Size-Overall**2%

*“the sizes and quality of everything was great”*

### **What buyers complain about **

**Value For Money**31%

*“I thought it was a little pricey”*

**Quality-Overall**21%

*“Very small bottles of gel polish and looked cheap”*

**Size-Overall**12%

*“The bottles are very small”*

**Color**11%

*“I wish the lipstick was a more mainstream color”*

**Ease Of Use**5%

*“Some things were of no use”*

### **Top return reasons **

**Color**33%

**Moist/Dry**17%

**Value For Money**17%

**Quality-Overall**17%

**Advertised Vs Actual Product**8%

**Size-Overall**8%