---
title: "muse apothecary hand soap — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/muse-apothecary-hand-soap"
last_updated: "2026-07-13T22:46:55.973Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — muse apothecary hand soap doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — muse apothecary hand soap doesn't clear our bar today."
  "og:title": "muse apothecary hand soap — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **muse apothecary hand soap**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 36Conversion 73Competition 13Returns 97Price range 88Avg price 95Brand share 0Review moat 35Quality gap 72

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.72–$39.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$181K**

$181K/yr · 102K searches

**Growth**

**Okay****+8.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,982.2**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**65**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Muse Apothecary65% - Home & Body Company27% - Mrs. MEYER'S3% - Soapbox2% - JAROFUREL2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$27K30%$54K45%$81K60%$109K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 2 Pack](https://m.media-amazon.com/images/I/41X3cBQkLqL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 2 Pack**Muse Apothecary**$19.70**4.1★4,658 rev](https://www.amazon.com/dp/B07QSCRBH6) [2![Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company](https://m.media-amazon.com/images/I/41BNUhTFysL.jpg)**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**4.1★30 rev](https://www.amazon.com/dp/B0FST5PVGZ) [3![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack](https://m.media-amazon.com/images/I/416pFupxmZL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack**Muse Apothecary**$27.40**4.1★4,658 rev](https://www.amazon.com/dp/B08TPF51JD) [4![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender](https://m.media-amazon.com/images/I/31dLRnRwUwL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender**Muse Apothecary**$12.72**4.1★4,658 rev](https://www.amazon.com/dp/B07VH19RYK) [5![Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co](https://m.media-amazon.com/images/I/41Ir5dXH9JL.jpg)**Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co**Home & Body Company**$34.19**4.6★208 rev](https://www.amazon.com/dp/B0DL78V24K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company](https://m.media-amazon.com/images/I/41BNUhTFysL.jpg)**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**30 rev9mo ago](https://www.amazon.com/dp/B0FST5PVGZ) [![Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co](https://m.media-amazon.com/images/I/41Ir5dXH9JL.jpg)**Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co**Home & Body Company**$34.19**208 rev1y ago](https://www.amazon.com/dp/B0DL78V24K) [![Apothecary 101 Collections | Hand Soap Refill | Home and Body Company | 78oz x 2 | Lemon Verbena & Eucalyptus Mint](https://m.media-amazon.com/images/I/41h8mtbVocL.jpg)**Apothecary 101 Collections | Hand Soap Refill | Home and Body Company | 78oz x 2 | Lemon Verbena & Eucalyptus Mint**Home & Body Company**$39.73**72 rev2y ago](https://www.amazon.com/dp/B0D3NS76LZ) [![MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total](https://m.media-amazon.com/images/I/51lYEilke4L.jpg)**MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total**Mrs. MEYER'S**$16.81**3,062 rev3y ago](https://www.amazon.com/dp/B0BTTV7ZZF) [![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack](https://m.media-amazon.com/images/I/416pFupxmZL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack**Muse Apothecary**$27.40**4,658 rev5y ago](https://www.amazon.com/dp/B08TPF51JD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company](https://m.media-amazon.com/images/I/41BNUhTFysL.jpg)**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**4.1★**▲ 96%**](https://www.amazon.com/dp/B0FST5PVGZ) [![MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total](https://m.media-amazon.com/images/I/51lYEilke4L.jpg)**MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total**Mrs. MEYER'S**$16.81**4.7★**▲ 73%**](https://www.amazon.com/dp/B0BTTV7ZZF) [![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender](https://m.media-amazon.com/images/I/31dLRnRwUwL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender**Muse Apothecary**$12.72**4.1★**▲ 12%**](https://www.amazon.com/dp/B07VH19RYK) [![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack](https://m.media-amazon.com/images/I/416pFupxmZL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Aloe + Eucalyptus + Lavender 3 Pack**Muse Apothecary**$27.40**4.1★**— 9%**](https://www.amazon.com/dp/B08TPF51JD) [![Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Coconut + Sandalwood 2 Pack](https://m.media-amazon.com/images/I/41TKksPaLoL.jpg)**Muse Apothecary Hand Ritual - Aromatic and Nourishing Hand Soap Infused with Natural Aromatherapy Essential Oils - USDA Certified Biobased - 16 oz Coconut + Sandalwood 2 Pack**Muse Apothecary**$19.63**4.1★**— 5%**](https://www.amazon.com/dp/B07Y42H1VV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — +8.8% search growth over the last 90 days.

3K2KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**44%

*“Great fragrance”*

**Quality-Overall**10%

*“Great soap”*

**Soft Feel**6%

*“Soft on your hands”*

**Value For Money**5%

*“Great for the money”*

**Moist/Dry**4%

*“Does not leave my hands dry”*

**Lather**4%

*“The actual soap itself is pretty good: lathers well”*

**Cleansing**4%

*“Cleans without drying”*

**Advertised Vs Actual Product**2%

*“just what I expected from the branding”*

**Ease Of Cleaning**2%

*“Plus it cleans hands just fine”*

**Dispensing Mechanism**2%

*“Love the soap dispenser”*

### **What buyers complain about **

**Motor Power**21%

*“PUMP doesnt work”*

**Smell**11%

*“The scent isnt very strong”*

**Leak-Proof**9%

*“leaked in the box”*

**Dispensing Mechanism**8%

*“Defective pump dispenser”*

**Value For Money**5%

*“A little expensive”*

**Functionality-Overall**4%

*“Does not work”*

**Ease Of Use**3%

*“It wont even open”*

**Durability**3%

*“Broke after 6 months”*

**Size-Overall**2%

*“They are large”*

**Quality-Overall**2%

*“Poor product performance”*

### **Top return reasons **

**Motor Power**34%

**Smell**23%

**Leak-Proof**17%

**Advertised Vs Actual Product**6%

**Dispensing Mechanism**4%

**Size-Overall**3%

**Defective Material/Parts**2%

**Material Quality**2%

**Functionality-Overall**1%

**Moist/Dry**1%