---
title: "molton brown hand soap — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/molton-brown-hand-soap"
last_updated: "2026-07-13T22:45:37.288Z"
locale: en
meta:
  description: "molton brown hand soap shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "molton brown hand soap shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "molton brown hand soap — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

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# **molton brown hand soap**

**Worth a look**

Shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 56Growth 38Conversion 95Competition 17Returns 95Price range 95Avg price 95Brand share 0Review moat 72Quality gap 24

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$37.71**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$28.86–$55.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****603**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$415K**

$415K/yr · 89K searches

**Growth**

**Okay****+10.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **▼falling

**Sellers**

**3**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Molton Brown100% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$41K20%$83K30%$124K40%$166K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/315pL9gPs7L.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.73**4.6★1,400 rev](https://www.amazon.com/dp/B0BY37RD4C) [2![Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/31dUdiJ2AyL.jpg)**Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.82**4.6★2,089 rev](https://www.amazon.com/dp/B0BY36RL16) [3![Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/41hH6g984UL.jpg)**Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$34.90**4.5★1,247 rev](https://www.amazon.com/dp/B0BY39VG69) [4![Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.](https://m.media-amazon.com/images/I/31PBZrkqjcL.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**4.6★580 rev](https://www.amazon.com/dp/B0BZ8LXJRC) [5![Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/31Irrjpif+L.jpg)**Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.74**4.5★66 rev](https://www.amazon.com/dp/B0BY37TCC3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.](https://m.media-amazon.com/images/I/31cCml9AT5L.jpg)**Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$47.57**19 rev4mo ago](https://www.amazon.com/dp/B0CB74GRHW) [![Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day](https://m.media-amazon.com/images/I/31bXotZrTwL.jpg)**Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day**Molton Brown**$55.09**30 rev5mo ago](https://www.amazon.com/dp/B0GHYZ1R51) [![Molton Brown Reviving Rosemary Hand Wash](https://m.media-amazon.com/images/I/318cyfLZDJL.jpg)**Molton Brown Reviving Rosemary Hand Wash**Molton Brown**$28.86**89 rev1y ago](https://www.amazon.com/dp/B0DTMNCCMW) [![Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.](https://m.media-amazon.com/images/I/31PBZrkqjcL.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**580 rev2y ago](https://www.amazon.com/dp/B0BZ8LXJRC) [![Molton Brown Heavenly Gingerlily Fine Liquid Hand Wash Refill 13.5 fl. oz.](https://m.media-amazon.com/images/I/21vPFwIWC6L.jpg)**Molton Brown Heavenly Gingerlily Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$36.69**580 rev2y ago](https://www.amazon.com/dp/B0CB74R871)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.](https://m.media-amazon.com/images/I/31cCml9AT5L.jpg)**Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$47.57**4.9★**▲ 186%**](https://www.amazon.com/dp/B0CB74GRHW) [![Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day](https://m.media-amazon.com/images/I/31bXotZrTwL.jpg)**Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day**Molton Brown**$55.09**4.7★**▲ 162%**](https://www.amazon.com/dp/B0GHYZ1R51) [![Molton Brown Blue Maquis Hand Care Collection Gift Set](https://m.media-amazon.com/images/I/41WC68-rlEL.jpg)**Molton Brown Blue Maquis Hand Care Collection Gift Set**Molton Brown**$42.36**4.6★**▲ 47%**](https://www.amazon.com/dp/B0C6TSK1KV) [![Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.](https://m.media-amazon.com/images/I/31PBZrkqjcL.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**4.6★**▲ 24%**](https://www.amazon.com/dp/B0BZ8LXJRC) [![Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/31Irrjpif+L.jpg)**Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.74**4.5★**▲ 15%**](https://www.amazon.com/dp/B0BY37TCC3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**72%

*“Clean smell lovely”*

**Quality-Overall**11%

*“MB is excellent product”*

**Value For Money**5%

*“Good value for price”*

**Cleansing**3%

*“It cleans well without leaving my hands feeling stripped or dry”*

**Advertised Vs Actual Product**2%

*“Just what you want”*

**Moist/Dry**1%

*“Highly recommend if youre looking for a moisturizing hand soap that smells good”*

**Soft Feel**1%

*“keeps your skin soft”*

### **What buyers complain about **

**Smell**37%

*“Does not have long lasting fragrance”*

**Value For Money**22%

*“expensive”*

**Ease Of Cleaning**6%

*“It has been an ongoing frustrating experience using up this soap”*

**Quality-Overall**6%

*“if this is how they take care of new customers not to ensure good quality I don't know if I will be repurchasing from this company”*

**Size-Overall**6%

*“Very small bottle”*

**Unsustainable Design**6%

*“Poor design”*

**Moist/Dry**5%

*“Also my hands feel very dry after use”*

**Product Condition**3%

*“Looks to be a used item”*

**Durability**2%

*“doesn't last/linger”*

### **Top return reasons **

**Smell**67%

**Advertised Vs Actual Product**9%

**Size-Overall**5%

**Value For Money**5%

**Defective Material/Parts**3%

**Color**3%

**Product Condition**2%

**Material Quality**1%

**Moist/Dry**1%

**Shape/Style**1%