---
title: "maybelline nail polish — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/maybelline-nail-polish"
last_updated: "2026-07-13T23:09:09.398Z"
locale: en
meta:
  description: "maybelline nail polish shows low returns (0.7%), but a deep review moat (16,341 avg reviews) keeps it on the watch list."
  "og:description": "maybelline nail polish shows low returns (0.7%), but a deep review moat (16,341 avg reviews) keeps it on the watch list."
  "og:title": "maybelline nail polish — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **maybelline nail polish**

**Worth a look**

Shows low returns (0.7%), but a deep review moat (16,341 avg reviews) keeps it on the watch list.

Market size 33Growth 65Conversion 29Competition 88Returns 97Price range 33Avg price 23Brand share 30Review moat 18Quality gap 60

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Growth**

**Good****+43.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$156K**

$156K/yr · 827K searches

**Price range**

**Okay****$1.29–$21.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$8.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****16,340.75**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**14 **—flat

**Sellers**

**131**

**Top-5 brand share**

**87%**

**Open market**

**9%**

- Sally Hansen51% - OPI20% - essie8% - SAVILAND4% - Morovan4% - OpenLive4% - Open — no brand owns it (8 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color](https://m.media-amazon.com/images/I/31QDoizfgpL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color**Sally Hansen**$5.90**4.4★14,776 rev](https://www.amazon.com/dp/B08TMH87QP) [2![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 460 Traveling Light | Light Lavender Nail Color](https://m.media-amazon.com/images/I/31JxaeRhMOL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 460 Traveling Light | Light Lavender Nail Color**Sally Hansen**$5.87**4.5★7,197 rev](https://www.amazon.com/dp/B0B9QG4NRN) [3![SAVILAND 6pcs Ombre Nail Polish Sets: Charm Pink Blue Gold Purple Pearl Summer Fingernail Polish Colors Air Quick Dry Nail Polish Plant-base Castor Oil Natural Nail Lacquer Women Home Manicure DIY](https://m.media-amazon.com/images/I/51D7vmg7A6L.jpg)**SAVILAND 6pcs Ombre Nail Polish Sets: Charm Pink Blue Gold Purple Pearl Summer Fingernail Polish Colors Air Quick Dry Nail Polish Plant-base Castor Oil Natural Nail Lacquer Women Home Manicure DIY**SAVILAND**$10.85**4.2★3,608 rev](https://www.amazon.com/dp/B0C4KZFWKT) [4![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 60 Triple Thread | Pearlized Rose Pink Nail Color](https://m.media-amazon.com/images/I/31dTCdjy1KL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 60 Triple Thread | Pearlized Rose Pink Nail Color**Sally Hansen**$5.87**4.4★14,776 rev](https://www.amazon.com/dp/B09Z4GLT5V) [5![Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish](https://m.media-amazon.com/images/I/31wWBEZfoXL.jpg)**Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish**Sally Hansen**$2.16**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEISG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**14,776 rev3mo ago](https://www.amazon.com/dp/B0GMS4B2KN) [![Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 462 Peel the Love Citrus Spritz| Pink Nail Color](https://m.media-amazon.com/images/I/31nA8tpbrmL.jpg)**Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 462 Peel the Love Citrus Spritz| Pink Nail Color**Sally Hansen**$7.48**19,424 rev6mo ago](https://www.amazon.com/dp/B0FWGD64KH) [![OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025](https://m.media-amazon.com/images/I/41anNGGko5L.jpg)**OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$9.04**543 rev10mo ago](https://www.amazon.com/dp/B0FP3VQPTJ) [![OPI RapiDry So Berry Quick | Opaque Dark Berry Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025](https://m.media-amazon.com/images/I/41ykBdxuHmL.jpg)**OPI RapiDry So Berry Quick | Opaque Dark Berry Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$8.88**543 rev10mo ago](https://www.amazon.com/dp/B0FP3CCHW2) [![OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31w06EOqp5L.jpg)**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**3,684 rev1y ago](https://www.amazon.com/dp/B0DZCN2257)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Insta-Dri Holo-Glow Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmery | 104 All That Shimmers | Holographic Green Nail Color](https://m.media-amazon.com/images/I/41p1joHpgDL.jpg)**Sally Hansen Insta-Dri Holo-Glow Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Shimmery | 104 All That Shimmers | Holographic Green Nail Color**Sally Hansen**$5.76**4.3★**▲ 195%**](https://www.amazon.com/dp/B0D2FGMHT6) [![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**4.4★**▲ 195%**](https://www.amazon.com/dp/B0GMS4B2KN) [![Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque Shimmer | 512 Quartz And Kisses | Fuchsia Pink Nail Color](https://m.media-amazon.com/images/I/31w-RPWX7zL.jpg)**Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque Shimmer | 512 Quartz And Kisses | Fuchsia Pink Nail Color**Sally Hansen**$11.69**4.3★**▲ 186%**](https://www.amazon.com/dp/B083Y9CHD7) [![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 275 Rapid Ros | Warm Rosy Pink Nail Color](https://m.media-amazon.com/images/I/41i7NC0XYNL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 275 Rapid Ros | Warm Rosy Pink Nail Color**Sally Hansen**$7.17**4.4★**▲ 182%**](https://www.amazon.com/dp/B08TLJNPX9) [![OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025](https://m.media-amazon.com/images/I/41anNGGko5L.jpg)**OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025**OPI**$9.04**4.3★**▲ 171%**](https://www.amazon.com/dp/B0FP3VQPTJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +43.8% search growth over the last 90 days.

60K40KHoliday '24Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**40%

*“Beautiful Colors”*

**Quality-Overall**8%

*“Excellent Product”*

**Moist/Dry**6%

*“It is in fact fast dry”*

**Value For Money**5%

*“value for money”*

**Stitch/Finish/Polish**4%

*“The finish is glossy”*

**Durability**4%

*“Very durable”*

**Brightness/Shine/Glow**2%

*“Good Shine”*

**Advertised Vs Actual Product**2%

*“Does exactly what it says”*

**Ease Of Application**2%

*“Application is easy”*

**Ease Of Use**2%

*“Easy to use”*

### **What buyers complain about **

**Color**14%

*“Color not as described”*

**Quality-Overall**8%

*“Seems low quality”*

**Durability**8%

*“Doesn't last”*

**Thickness**7%

*“3 layers is too thick for my taste”*

**Moist/Dry**7%

*“Terrible Dry Time”*

**Size-Overall**6%

*“Bottles are too small”*

**Value For Money**3%

*“A bit pricey”*

**Smell**3%

*“smell is unbearable”*

**Advertised Vs Actual Product**3%

*“Not as Described”*

**Allergies**2%

*“causes skin rash”*

### **Top return reasons **

**Color**35%

**Advertised Vs Actual Product**13%

**Size-Overall**8%

**Functionality-Overall**7%

**Quality-Overall**5%

**Leak-Proof**5%

**Paint Quality**3%

**Moist/Dry**3%

**Smell**2%

**Thickness**2%