---
title: "matte black nail polish — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/matte-black-nail-polish"
last_updated: "2026-07-14T02:14:34.072Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($2.29–$15.44) — matte black nail polish doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($2.29–$15.44) — matte black nail polish doesn't clear our bar today."
  "og:title": "matte black nail polish — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **matte black nail polish**

**Skip it**

Prices mostly outside the sweet spot ($2.29–$15.44) — this niche doesn't clear our bar today.

Market size 13Growth 29Conversion 82Competition 44Returns 98Price range 3Avg price 21Brand share 56Review moat 20Quality gap 82

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****12,477.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$51K**

$51K/yr · 77K searches

**Price range**

**Bad****$2.29–$15.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**74**

**Top-5 brand share**

**72%**

**Open market**

**22%**

- COSMOO20% - OPI15% - vieafenti13% - MIZHSE13% - Sally Hansen11% - ATOMIC POLISH6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![COSMOO Matte Black Nail Polish Air Dry Quick Dry Dark Lacquer Nail Art Varnish Velvet Mist Effect Matte Finish Nails Polish for Ladies 0.41 fl oz](https://m.media-amazon.com/images/I/41ywJNQyPwL.jpg)**COSMOO Matte Black Nail Polish Air Dry Quick Dry Dark Lacquer Nail Art Varnish Velvet Mist Effect Matte Finish Nails Polish for Ladies 0.41 fl oz**COSMOO**$7.13**3.9★129 rev](https://www.amazon.com/dp/B0D5CF97ZF) [2![vieafenti Matte Black Nail Polish 15ml Fast Drying Lacquer Velvet Mist Effect Matte Varnish No UV Lamp Air Dry Long Lasting Nail Polish for Women Manicurist Use](https://m.media-amazon.com/images/I/41UbJAShPJL.jpg)**vieafenti Matte Black Nail Polish 15ml Fast Drying Lacquer Velvet Mist Effect Matte Varnish No UV Lamp Air Dry Long Lasting Nail Polish for Women Manicurist Use**vieafenti**$8.05**4.0★322 rev](https://www.amazon.com/dp/B0DKDXBXK8) [3![MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home](https://m.media-amazon.com/images/I/3140jJYa8pL.jpg)**MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home**MIZHSE**$8.21**4.2★554 rev](https://www.amazon.com/dp/B0F4K5K3FY) [4![OPI Nail Lacquer Opaque & Vibrant Crme Finish Black Nail Polish Up to 7 Days of Wear Chip Resistant & Fast Drying Black Onyx 0.5 fl oz](https://m.media-amazon.com/images/I/41tRGKWIO9S.jpg)**OPI Nail Lacquer Opaque & Vibrant Crme Finish Black Nail Polish Up to 7 Days of Wear Chip Resistant & Fast Drying Black Onyx 0.5 fl oz**OPI**$11.30**4.6★91,450 rev](https://www.amazon.com/dp/B000NG4778) [5![Sally Hansen Hard as Nails Black Heart Long Lasting Chip Resistant Opaque Shiny Black Nail Polish](https://m.media-amazon.com/images/I/31sr2JWzRLL.jpg)**Sally Hansen Hard as Nails Black Heart Long Lasting Chip Resistant Opaque Shiny Black Nail Polish**Sally Hansen**$2.29**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEJIA)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bevimee Black Matte Nail Polish Air Quick Dry Nail Lacquer Matte Finish Effect Nail Art Varnish Long Lasting & Fast Drying Velvet Nail Polish for Nail Art](https://m.media-amazon.com/images/I/31p-FJV0zRL.jpg)**Bevimee Black Matte Nail Polish Air Quick Dry Nail Lacquer Matte Finish Effect Nail Art Varnish Long Lasting & Fast Drying Velvet Nail Polish for Nail Art**Bevimee**$7.77**716 rev7mo ago](https://www.amazon.com/dp/B0FV7Z7JCZ) [![OpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/41a0g55xgQL.jpg)**OpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$7.18**39 rev9mo ago](https://www.amazon.com/dp/B0FW4BTRJW) [![NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art](https://m.media-amazon.com/images/I/41HzrNuY06L.jpg)**NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art**NovaCharm**$6.35**3 rev9mo ago](https://www.amazon.com/dp/B0FRRXZ3HD) [![SUPWEE Black Nail Polish Quick Dry Nail Polish Fall Colors Matte Effect Fast Drying Regular Nailpolish Air Drying Lacquer Oil-based Air Dry Vegan Fast Drying Streak Long Lasting](https://m.media-amazon.com/images/I/31-O3NgAUPL.jpg)**SUPWEE Black Nail Polish Quick Dry Nail Polish Fall Colors Matte Effect Fast Drying Regular Nailpolish Air Drying Lacquer Oil-based Air Dry Vegan Fast Drying Streak Long Lasting**SUPWEE**$8.05**233 rev10mo ago](https://www.amazon.com/dp/B0FPVQVCWJ) [![IMGDD Black Matte Nail Polish Quick Dry Nail Lacquer Fast Drying Long Lasting Mist Effect Matte Finish Velvet Air Dry Nail Polish for Nail Art (015 6ml)](https://m.media-amazon.com/images/I/412wl7E6fqL.jpg)**IMGDD Black Matte Nail Polish Quick Dry Nail Lacquer Fast Drying Long Lasting Mist Effect Matte Finish Velvet Air Dry Nail Polish for Nail Art (015 6ml)**IMGDD**$6.55**91 rev11mo ago](https://www.amazon.com/dp/B0FLDGP4T4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/41a0g55xgQL.jpg)**OpenLive 18ml Black Matte Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$7.18**3.5★**▲ 336%**](https://www.amazon.com/dp/B0FW4BTRJW) [![Major Dijit Matte Nail Polish Quick Dry No UV Light Needed 10ml (0.35 FL.OZ) Vegan & Cruelty-Free Chip-Resistant & Non-Toxic Velvet Smooth Finish for Women Long-Lasting Salon Quality](https://m.media-amazon.com/images/I/41DB7A8vvPL.jpg)**Major Dijit Matte Nail Polish Quick Dry No UV Light Needed 10ml (0.35 FL.OZ) Vegan & Cruelty-Free Chip-Resistant & Non-Toxic Velvet Smooth Finish for Women Long-Lasting Salon Quality**Major Dijit**$7.03**4.0★**▲ 198%**](https://www.amazon.com/dp/B0CS9N52Q9) [![MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home](https://m.media-amazon.com/images/I/3140jJYa8pL.jpg)**MIZHSE Matte Black Nail Polish Quick Dry Velvet Black Nail Polish Non-Gel Air Drying Fast 15 ml Regular Glossy Shiny Finish Nail Lacquer Full Coverage Nail Art Manicure DIY Home**MIZHSE**$8.21**4.2★**▲ 113%**](https://www.amazon.com/dp/B0F4K5K3FY) [![NovaCharm Matte Black Nail Polish - Matte Finish Black Fingernail Polish - Fast Drying Nail Varnish Mist Effect - Silky Velvet Nail Lacquer For Women Girls Manicure DIY at Home - No Need Bake](https://m.media-amazon.com/images/I/41Cple-XaYL.jpg)**NovaCharm Matte Black Nail Polish - Matte Finish Black Fingernail Polish - Fast Drying Nail Varnish Mist Effect - Silky Velvet Nail Lacquer For Women Girls Manicure DIY at Home - No Need Bake**NovaCharm**$5.87**4.5★**▲ 101%**](https://www.amazon.com/dp/B0F5VW1NQH) [![NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art](https://m.media-amazon.com/images/I/41HzrNuY06L.jpg)**NovaCharm Black Matte Nail Color Fast Dry Air Dry Nail Paint Jet Black Gel Effect Polish for Women and Girls Long Lasting 13ML for Nail Art**NovaCharm**$6.35**5.0★**▲ 71%**](https://www.amazon.com/dp/B0FRRXZ3HD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

4K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“Good color”*

**Quality-Overall**11%

*“Good quality nail polish”*

**Stitch/Finish/Polish**9%

*“Love the finish”*

**Moist/Dry**8%

*“Quick drying”*

**Value For Money**6%

*“Good for the Price”*

**Paint Quality**5%

*“Good for painting gun sights black”*

**Drying Time**5%

*“Dries quick”*

**Brightness/Shine/Glow**3%

*“Its so shiny”*

**Durability**3%

*“Two weeks and going strong”*

**Efficiency**3%

*“Works fine”*

### **What buyers complain about **

**Durability**15%

*“Does not last”*

**Thickness**11%

*“doesnt feel thick after it dries”*

**Quality-Overall**11%

*“Garbage”*

**Moist/Dry**10%

*“took FOREVER to dry”*

**Color**6%

*“Wrong color sent”*

**Value For Money**3%

*“Not worth it”*

**Size-Overall**3%

*“small”*

**Dilute/Watery**3%

*“Watery”*

**Ease Of Application**3%

*“Application endurance is poor”*

**Paint Quality**3%

*“Loses its matte finish over time”*

### **Top return reasons **

**Color**15%

**Advertised Vs Actual Product**14%

**Functionality-Overall**13%

**Thickness**9%

**Size-Overall**5%

**Quality-Overall**4%

**Paint Quality**4%

**Value For Money**4%

**Texture/Consistency-Overall**3%

**Moist/Dry**3%