---
title: "lotion pack — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/lotion-pack"
last_updated: "2026-07-14T05:11:28.969Z"
locale: en
meta:
  description: "lotion pack shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "lotion pack shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "lotion pack — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lotion pack**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 75Growth 51Conversion 81Competition 49Returns 98Price range 42Avg price 42Brand share 0Review moat 25Quality gap 23

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$859K**

$859K/yr · 913K searches

**Growth**

**Good****+21.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.01**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.15–$22.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****4,616.68**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**83**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vaseline90% - NIVEA9% - Amazon Basics1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$34K8%$69K12%$103K16%$137K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz](https://m.media-amazon.com/images/I/61HPXssZi9L.jpg)**Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz**Vaseline**$16.83**4.8★15,407 rev](https://www.amazon.com/dp/B01HTJTV4U) [2![Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ukKlYWO1L.jpg)**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★2,533 rev](https://www.amazon.com/dp/B0FD8VWSNJ) [3![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ZJjzt6OAL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★2,661 rev](https://www.amazon.com/dp/B0FD8W456T) [4![Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz](https://m.media-amazon.com/images/I/61OMLWZsv8L.jpg)**Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz**Vaseline**$7.26**4.7★8,441 rev](https://www.amazon.com/dp/B01N2AVKZI) [5![Vaseline Cocoa Radiant 2-Pack Intensive Care Moisturizing Hand and Body Lotion with Ultra-Hydrating Lipids Pure Cocoa Butter 10 Oz Ea](https://m.media-amazon.com/images/I/31+3LgCk7TL.jpg)**Vaseline Cocoa Radiant 2-Pack Intensive Care Moisturizing Hand and Body Lotion with Ultra-Hydrating Lipids Pure Cocoa Butter 10 Oz Ea**Vaseline**$15.65**4.6★3,950 rev](https://www.amazon.com/dp/B008MTVWRQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack](https://m.media-amazon.com/images/I/41fa6UNXilL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.88**237 rev3mo ago](https://www.amazon.com/dp/B0GT1TRLQ3) [![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack](https://m.media-amazon.com/images/I/41fa6UNXilL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack**Vaseline**$16.17**237 rev3mo ago](https://www.amazon.com/dp/B0GT1NZX5Y) [![Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz](https://m.media-amazon.com/images/I/61kLs3uS68L.jpg)**Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz**Vaseline**$12.36**440 rev5mo ago](https://www.amazon.com/dp/B0FWKTPL7Z) [![Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack](https://m.media-amazon.com/images/I/410z3zfVEQL.jpg)**Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack**Vaseline**$10.55**324 rev7mo ago](https://www.amazon.com/dp/B0G2ZVQ91B) [![Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ukKlYWO1L.jpg)**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**2,533 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack](https://m.media-amazon.com/images/I/41fa6UNXilL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack**Vaseline**$16.17**4.4★**▲ 190%**](https://www.amazon.com/dp/B0GT1NZX5Y) [![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack](https://m.media-amazon.com/images/I/41fa6UNXilL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.88**4.4★**▲ 182%**](https://www.amazon.com/dp/B0GT1TRLQ3) [![Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz](https://m.media-amazon.com/images/I/61ZJjzt6OAL.jpg)**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.29**4.5★**▲ 73%**](https://www.amazon.com/dp/B0FD8W456T) [![Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz](https://m.media-amazon.com/images/I/61kLs3uS68L.jpg)**Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz**Vaseline**$12.36**4.7★**▲ 58%**](https://www.amazon.com/dp/B0FWKTPL7Z) [![Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack](https://m.media-amazon.com/images/I/410z3zfVEQL.jpg)**Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack**Vaseline**$10.55**4.5★**▲ 44%**](https://www.amazon.com/dp/B0G2ZVQ91B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**19%

*“fragrance free”*

**Moist/Dry**15%

*“Super hydrating”*

**Brightness/Shine/Glow**10%

*“Nice shine”*

**Soft Feel**9%

*“Silky Smooth”*

**Quality-Overall**8%

*“Very good quality product, arrived in perfect condition and works great”*

**Value For Money**6%

*“Not expensive”*

**Suitability Dry Skin**4%

*“Great moisturizer for very dry skin”*

**Suitability Combination Skin**4%

*“works well for sensitive skin like mine”*

**Advertised Vs Actual Product**2%

*“As described”*

**Size-Overall**2%

*“Tiny and great”*

### **What buyers complain about **

**Smell**11%

*“Awful smell”*

**Oily/Greasy**8%

*“Very greasy”*

**Size-Overall**8%

*“The bottle is small”*

**Product Condition**4%

*“Received used item”*

**Allergies**4%

*“Allergic reaction”*

**Moist/Dry**3%

*“Doesnt moisturize”*

**Brightness/Shine/Glow**3%

*“I dont really any Glow from it at all”*

**Thickness**3%

*“Not as dense/thick as expected”*

**Leak-Proof**3%

*“Bottle was leaky”*

**Motor Power**3%

*“Pump was broken”*

### **Top return reasons **

**Leak-Proof**18%

**Smell**12%

**Oily/Greasy**12%

**Product Condition**10%

**Size-Overall**10%

**Advertised Vs Actual Product**8%

**Motor Power**5%

**Adhesion/Stickiness**3%

**Value For Money**3%

**Brightness/Shine/Glow**2%