---
title: "lotion bulk — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/lotion-bulk"
last_updated: "2026-07-14T05:08:08.029Z"
locale: en
meta:
  description: "lotion bulk shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "lotion bulk shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "lotion bulk — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lotion bulk**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 23Conversion 46Competition 76Returns 96Price range 69Avg price 84Brand share 88Review moat 28Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.55**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$5.35–$36.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$493K**

$493K/yr · 730K searches

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,679.57**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**25 **▼falling

**Sellers**

**64**

**Top-5 brand share**

**47%**

**Open market**

**47%**

- Jergens15% - Curel10% - KIYTARBOO9% - CRISTALBOX7% - Layhomo7% - BODY & EARTH # LOVE6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$20K8%$39K12%$59K16%$79K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)](https://m.media-amazon.com/images/I/41k9PBd3QwL.jpg)**Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)**Jergens**$17.06**4.8★45,295 rev](https://www.amazon.com/dp/B00SF8YKI2) [2![28 Pack Hand Lotion Gifts for Women Teacher Gifts Bulk Gifts for Women Teen Girls Birthday Gifts Return Gifts Graduation Gifts Natural Plant Fragrance Travel Lotion Hand Cream for Dry Cracked Hands](https://m.media-amazon.com/images/I/51ANGAstBdL.jpg)**28 Pack Hand Lotion Gifts for Women Teacher Gifts Bulk Gifts for Women Teen Girls Birthday Gifts Return Gifts Graduation Gifts Natural Plant Fragrance Travel Lotion Hand Cream for Dry Cracked Hands**CRISTALBOX**$13.42**4.6★4,709 rev](https://www.amazon.com/dp/B094JJNY19) [3![Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 1 Oz Pack of 30](https://m.media-amazon.com/images/I/41jAlfcHQHL.jpg)**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 1 Oz Pack of 30**Curel**$17.08**4.8★13,121 rev](https://www.amazon.com/dp/B0B5YL1GPM) [4![20 Pack Mini Body Lotion Gift Bulk for Dry Skin Travel Size Small Body Cream With Shea Butter Natural Fragrance Moisturizing Body Lotion for Women Men Gifts for Women Gift for Her Thank You Gift](https://m.media-amazon.com/images/I/517NsBQPHEL.jpg)**20 Pack Mini Body Lotion Gift Bulk for Dry Skin Travel Size Small Body Cream With Shea Butter Natural Fragrance Moisturizing Body Lotion for Women Men Gifts for Women Gift for Her Thank You Gift**Layhomo**$11.18**4.6★1,535 rev](https://www.amazon.com/dp/B09ZP7FT7S) [5![36 Pack Hand Cream Set Hand Lotion Travel Size Mothers Day Gifts for Mom Teacher Appreciation Gifts Bulk Gifts For Women Coworker Bulk hand Cream Mini Hand Cream Nurse Gifts Bridesmaid Gifts](https://m.media-amazon.com/images/I/616pKaJqJNL.jpg)**36 Pack Hand Cream Set Hand Lotion Travel Size Mothers Day Gifts for Mom Teacher Appreciation Gifts Bulk Gifts For Women Coworker Bulk hand Cream Mini Hand Cream Nurse Gifts Bridesmaid Gifts**KIYTARBOO**$11.11**4.6★818 rev](https://www.amazon.com/dp/B0CWGY28XR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women](https://m.media-amazon.com/images/I/515tqvU4DHL.jpg)**VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women**VESPRO**$27.29**46 rev4mo ago](https://www.amazon.com/dp/B0GGYDWKL7) [![BODY & EARTH Lotion Bulk 50 Pack Mini Lotion Bulk Stocking Stuffers Bachelorette Party Favors Gifts for Christmas Hand Lotion Travel Size Gifts for Women Small Gifts for Women Bridesmaid Gifts](https://m.media-amazon.com/images/I/51-uQItAWHL.jpg)**BODY & EARTH Lotion Bulk 50 Pack Mini Lotion Bulk Stocking Stuffers Bachelorette Party Favors Gifts for Christmas Hand Lotion Travel Size Gifts for Women Small Gifts for Women Bridesmaid Gifts**BODY & EARTH**$26.54**12 rev6mo ago](https://www.amazon.com/dp/B0GDCQGGN3) [![MIYUELENI 20 Pack Hand Cream Gift Set Mothers Day Gifts Moisturizing Hand Lotion for Dry Hands Birthday Gifts for Women& Teen Girls Teacher Appreciation Gifts Nurses Week Gifts Travel Size Bulk](https://m.media-amazon.com/images/I/51eXd1riLGL.jpg)**MIYUELENI 20 Pack Hand Cream Gift Set Mothers Day Gifts Moisturizing Hand Lotion for Dry Hands Birthday Gifts for Women& Teen Girls Teacher Appreciation Gifts Nurses Week Gifts Travel Size Bulk**MIYUELENI**$8.61**594 rev11mo ago](https://www.amazon.com/dp/B0FJFGXDVR) [![BODY & EARTH Hand Cream 30 Pack Hand Lotion Travel Size Small Gifts for Women Mini Lotion Bulk Bachelorette Party Favors Bridesmaid Gifts Stocking Stuffers Gifts for Christmas](https://m.media-amazon.com/images/I/51bzOzh3jGL.jpg)**BODY & EARTH Hand Cream 30 Pack Hand Lotion Travel Size Small Gifts for Women Mini Lotion Bulk Bachelorette Party Favors Bridesmaid Gifts Stocking Stuffers Gifts for Christmas**BODY & EARTH**$16.65**1,247 rev1y ago](https://www.amazon.com/dp/B0DY184WPQ) [![KIYTARBOO 120 Pack Bulk Lotion Teacher Appreciation Gifts Mini Hand Cream Gift Set Travel Size Lotion Hand Cream for Dry Cracked Hands Bulk Valentines Day Gifts for Adults Women Nurse Coworkers](https://m.media-amazon.com/images/I/61LSd5KZcNL.jpg)**KIYTARBOO 120 Pack Bulk Lotion Teacher Appreciation Gifts Mini Hand Cream Gift Set Travel Size Lotion Hand Cream for Dry Cracked Hands Bulk Valentines Day Gifts for Adults Women Nurse Coworkers**KIYTARBOO**$29.67**627 rev1y ago](https://www.amazon.com/dp/B0DFYKCLQ3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women](https://m.media-amazon.com/images/I/515tqvU4DHL.jpg)**VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women**VESPRO**$27.29**4.7★**▲ 368%**](https://www.amazon.com/dp/B0GGYDWKL7) [![BODY & EARTH Lotion Bulk 50 Pack Mini Lotion Bulk Stocking Stuffers Bachelorette Party Favors Gifts for Christmas Hand Lotion Travel Size Gifts for Women Small Gifts for Women Bridesmaid Gifts](https://m.media-amazon.com/images/I/51-uQItAWHL.jpg)**BODY & EARTH Lotion Bulk 50 Pack Mini Lotion Bulk Stocking Stuffers Bachelorette Party Favors Gifts for Christmas Hand Lotion Travel Size Gifts for Women Small Gifts for Women Bridesmaid Gifts**BODY & EARTH**$26.54**5.0★**▲ 232%**](https://www.amazon.com/dp/B0GDCQGGN3) [![38 Pack Hand Cream Bulk Gifts Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Birthday Gifts for Teen Girls Hand Lotion for Dry Cracked Hands](https://m.media-amazon.com/images/I/61dl6UcP1VL.jpg)**38 Pack Hand Cream Bulk Gifts Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Birthday Gifts for Teen Girls Hand Lotion for Dry Cracked Hands**CLOTHES OF SKIN**$14.46**4.5★**▲ 207%**](https://www.amazon.com/dp/B09VBMJBFL) [![38 Pack Hand Cream Gifts Set Mothers Day Gifts Thank You Gifts Nurses Week Gifts Bridesmaid Gifts Gifts for Women Natural Plant Fragrance Hand Lotion Travel Size Mini Hand Cream for Dry Cracked Hands](https://m.media-amazon.com/images/I/61G7JgfgtuL.jpg)**38 Pack Hand Cream Gifts Set Mothers Day Gifts Thank You Gifts Nurses Week Gifts Bridesmaid Gifts Gifts for Women Natural Plant Fragrance Hand Lotion Travel Size Mini Hand Cream for Dry Cracked Hands**Sakose**$13.55**4.6★**▲ 189%**](https://www.amazon.com/dp/B0B3D7KCG9) [![36 Pack Body Lotion for Women Dry Skin Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Coworkers Natural Travel Size Lotion with Shea Butter](https://m.media-amazon.com/images/I/61dvC5cZBFL.jpg)**36 Pack Body Lotion for Women Dry Skin Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Coworkers Natural Travel Size Lotion with Shea Butter**ANKOOY**$12.70**4.5★**▲ 112%**](https://www.amazon.com/dp/B08ZXVX99T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**24%

*“fragrance free”*

**Gifting Purpose**15%

*“Great for gifting”*

**Value For Money**10%

*“Great Value”*

**Moist/Dry**9%

*“Great moisturizer”*

**Quality-Overall**8%

*“Very good quality lotion”*

**Size-Overall**7%

*“fits great in bag or backpack”*

**Soft Feel**5%

*“Smooth and soft”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Suitability Combination Skin**2%

*“Excellent for your skin”*

**Absorbency**1%

*“Absorbed nicely”*

### **What buyers complain about **

**Smell**20%

*“Smell is unpleasant”*

**Moist/Dry**14%

*“does not moisturize”*

**Size-Overall**7%

*“Small tubes”*

**Quality-Overall**6%

*“Junk product”*

**Dilute/Watery**3%

*“Extremely watery”*

**Motor Power**3%

*“pumps won't open”*

**Value For Money**2%

*“Waste of money”*

**Thickness**2%

*“Super thin - not what I would consider a cream at all”*

**Oily/Greasy**2%

*“Very greasy”*

**Allergies**2%

*“I am allergic”*

### **Top return reasons **

**Size-Overall**29%

**Smell**21%

**Advertised Vs Actual Product**12%

**Value For Money**7%

**Moist/Dry**5%

**Quality-Overall**4%

**Leak-Proof**4%

**Texture/Consistency-Overall**2%

**Functionality-Overall**2%

**Defective Material/Parts**2%