---
title: "liquid hand soap refill gallon — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/liquid-hand-soap-refill-gallon"
last_updated: "2026-07-13T23:05:14.369Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — liquid hand soap refill gallon doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — liquid hand soap refill gallon doesn't clear our bar today."
  "og:title": "liquid hand soap refill gallon — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **liquid hand soap refill gallon**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 15Conversion 94Competition 16Returns 99Price range 42Avg price 32Brand share 0Review moat 18Quality gap 21

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$3.61–$23.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.79**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****17,426.82**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-20.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$36K**

$36K/yr · 31K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**119**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Softsoap87% - Amazon Basics11% - Equate2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$11K45%$16K60%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/410HHaFhuoL.jpg)**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.77**4.8★64 rev](https://www.amazon.com/dp/B0G4SQ6B9P) [2![Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon](https://m.media-amazon.com/images/I/41qjQr2MA+L.jpg)**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**4.7★2,922 rev](https://www.amazon.com/dp/B0C822FRPY) [3![Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce](https://m.media-amazon.com/images/I/41ukqw25KBL.jpg)**Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.44**4.7★9,938 rev](https://www.amazon.com/dp/B07L92NTV7) [4![Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)](https://m.media-amazon.com/images/I/41a76kya-JL.jpg)**Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)**Softsoap**$23.40**4.7★2,922 rev](https://www.amazon.com/dp/B08P42FGLR) [5![Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/410fqupKFIL.jpg)**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**4.6★44,326 rev](https://www.amazon.com/dp/B09HHDGQKD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps](https://m.media-amazon.com/images/I/314+8tN9iIL.jpg)**Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps**Equate**$13.05**5 rev4mo ago](https://www.amazon.com/dp/B0GNPRCWWH) [![Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/410HHaFhuoL.jpg)**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.77**64 rev7mo ago](https://www.amazon.com/dp/B0G4SQ6B9P) [![Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon](https://m.media-amazon.com/images/I/41qjQr2MA+L.jpg)**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**2,922 rev3y ago](https://www.amazon.com/dp/B0C822FRPY) [![Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/410fqupKFIL.jpg)**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**44,326 rev4y ago](https://www.amazon.com/dp/B09HHDGQKD) [![Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces](https://m.media-amazon.com/images/I/31X0Y-rdbTL.jpg)**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces**Amazon Basics**$3.61**44,326 rev4y ago](https://www.amazon.com/dp/B09HHBV8CB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/410HHaFhuoL.jpg)**Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill**Softsoap**$5.77**4.8★**▲ 291%**](https://www.amazon.com/dp/B0G4SQ6B9P) [![Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps](https://m.media-amazon.com/images/I/314+8tN9iIL.jpg)**Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps**Equate**$13.05**4.8★**▲ 126%**](https://www.amazon.com/dp/B0GNPRCWWH) [![Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)](https://m.media-amazon.com/images/I/41a76kya-JL.jpg)**Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)**Softsoap**$23.40**4.7★**▲ 50%**](https://www.amazon.com/dp/B08P42FGLR) [![Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/410fqupKFIL.jpg)**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**4.6★**▲ 38%**](https://www.amazon.com/dp/B09HHDGQKD) [![Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/41kLMGNM+GL.jpg)**Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill**Softsoap**$5.47**4.6★**▲ 19%**](https://www.amazon.com/dp/B081FFRGZB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — -20.9% search growth over the last 90 days.

1K800Prime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×