---
title: "lincoln park after dark nail polish — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/lincoln-park-after-dark-nail-polish"
last_updated: "2026-07-14T01:52:41.496Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — lincoln park after dark nail polish doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — lincoln park after dark nail polish doesn't clear our bar today."
  "og:title": "lincoln park after dark nail polish — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **lincoln park after dark nail polish**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 46Growth 24Conversion 61Competition 8Returns 100Price range 39Avg price 49Brand share 0Review moat 9Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.84**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$250K**

$250K/yr · 397K searches

**Price range**

**Okay****$2.32–$23.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****32,828**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**36**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- OPI79% - essie14% - Sally Hansen6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$37K30%$75K45%$112K60%$150K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz](https://m.media-amazon.com/images/I/412FcHDPDGL.jpg)**OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz**OPI**$11.62**4.6★91,450 rev](https://www.amazon.com/dp/B000NG46QU) [2![Essie Nail Color : Wicked](https://m.media-amazon.com/images/I/31d4wglSRwL.jpg)**Essie Nail Color : Wicked**essie**$8.41**4.6★7,240 rev](https://www.amazon.com/dp/B004FGAXK2) [3![OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41uNLIHbvML.jpg)**OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.74**4.6★91,450 rev](https://www.amazon.com/dp/B00149RO2S) [4![OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31IUIss1nAL.jpg)**OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.08**4.5★426 rev](https://www.amazon.com/dp/B0DCDB25MM) [5![OPI Nail Lacquer NL W42 Lincoln Park After Dark 0.5 Fl Oz](https://m.media-amazon.com/images/I/412FcHDPDGL.jpg)**OPI Nail Lacquer NL W42 Lincoln Park After Dark 0.5 Fl Oz**OPI**$11.95**4.7★628 rev](https://www.amazon.com/dp/B00HNRJ7AC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31IUIss1nAL.jpg)**OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.08**426 rev9mo ago](https://www.amazon.com/dp/B0DCDB25MM) [![OPI Infinite Shine Lincoln Park after Dark | Opaque Dark Purple Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free](https://m.media-amazon.com/images/I/31TicnG11ZL.jpg)**OPI Infinite Shine Lincoln Park after Dark | Opaque Dark Purple Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free**OPI**$13.78**10,197 rev2y ago](https://www.amazon.com/dp/B0CRFTRQPR) [![Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish](https://m.media-amazon.com/images/I/31cvFB39mLL.jpg)**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**28,405 rev4y ago](https://www.amazon.com/dp/B09LBFSLM4) [![Essie Nail Color : Wicked](https://m.media-amazon.com/images/I/31d4wglSRwL.jpg)**Essie Nail Color : Wicked**essie**$8.41**7,240 rev14y ago](https://www.amazon.com/dp/B004FGAXK2) [![OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41uNLIHbvML.jpg)**OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.74**91,450 rev18y ago](https://www.amazon.com/dp/B00149RO2S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31IUIss1nAL.jpg)**OPI GelColor Lincoln Park After Dark | Opaque Dark Cool Purple Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.08**4.5★**▲ 74%**](https://www.amazon.com/dp/B0DCDB25MM) [![Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish](https://m.media-amazon.com/images/I/31cvFB39mLL.jpg)**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**4.4★**▲ 32%**](https://www.amazon.com/dp/B09LBFSLM4) [![OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz](https://m.media-amazon.com/images/I/412FcHDPDGL.jpg)**OPI Nail Lacquer Lincoln Park After Dark Purple Nail Polish 0.5 fl oz**OPI**$11.62**4.6★**▲ 19%**](https://www.amazon.com/dp/B000NG46QU) [![Essie Nail Color : Wicked](https://m.media-amazon.com/images/I/31d4wglSRwL.jpg)**Essie Nail Color : Wicked**essie**$8.41**4.6★**— 5%**](https://www.amazon.com/dp/B004FGAXK2) [![OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41uNLIHbvML.jpg)**OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.74**4.6★**▼ 38%**](https://www.amazon.com/dp/B00149RO2S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

18K13KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**58%

*“Good color”*

**Quality-Overall**9%

*“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”*

**Value For Money**5%

*“Good value for money”*

**Stitch/Finish/Polish**4%

*“Im very pleased with this polish”*

**Advertised Vs Actual Product**3%

*“As described”*

**Durability**3%

*“Beautiful long lasting”*

**Shape/Style**2%

*“Perfect coalition to match your fall fashion style”*

**Coverage**2%

*“Great coverage”*

**Texture/Consistency-Overall**2%

*“The color consistency”*

**Ease Of Use**1%

*“The brush makes it easy to apply evenly if you are not a Pro like me”*

### **What buyers complain about **

**Color**25%

*“The color is much darker”*

**Durability**9%

*“Does not last”*

**Advertised Vs Actual Product**6%

*“Not as shown”*

**Defective Material/Parts**6%

*“Damaged Product”*

**Size-Overall**6%

*“Small package”*

**Thickness**3%

*“I wish the brush could be thicker as it is very thin”*

**Moist/Dry**3%

*“Dries dark”*

**Quality-Overall**3%

*“Not a very high quality brand”*

**Adhesion/Stickiness**2%

*“the brush was not properly adhered to the top”*

**Product Condition**2%

*“Im disappointed that the product wasnt new”*

### **Top return reasons **

**Color**65%

**Functionality-Overall**18%

**Advertised Vs Actual Product**4%

**Product Condition**4%

**Moist/Dry**3%

**Texture/Consistency-Overall**3%

**Thickness**3%