---
title: "less is norse opi nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/less-is-norse-opi-nail-polish"
last_updated: "2026-07-13T23:18:50.341Z"
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  description: "a small market ($59K/yr) — less is norse opi nail polish doesn't clear our bar today."
  "og:description": "a small market ($59K/yr) — less is norse opi nail polish doesn't clear our bar today."
  "og:title": "less is norse opi nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **less is norse opi nail polish**

**Skip it**

A small market ($59K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 50Competition 74Returns 98Price range 40Avg price 24Brand share 26Review moat 18Quality gap 58

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$2.25–$23.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$8.64**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****16,584.46**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$59K**

$59K/yr · 169K searches

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**118**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Sally Hansen30% - OPI27% - essie19% - GELLEN10% - CANNI3% - GAOY3% - Open — no brand owns it (6 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$5K12%$7K16%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Less is Norse | Opaque Dark Blue Crme Chip Resistant Nail Polish | Iceland Collection](https://m.media-amazon.com/images/I/41Rv-yb54rL.jpg)**OPI Nail Lacquer Less is Norse | Opaque Dark Blue Crme Chip Resistant Nail Polish | Iceland Collection**OPI**$11.91**4.6★91,450 rev](https://www.amazon.com/dp/B00HJ2KZBQ) [2![Sally Hansen Hard as Nails Pumping Iron Long Lasting Chip Resistant Opaque Shimmery Silver Nail Polish](https://m.media-amazon.com/images/I/31+yiKmc+8L.jpg)**Sally Hansen Hard as Nails Pumping Iron Long Lasting Chip Resistant Opaque Shimmery Silver Nail Polish**Sally Hansen**$2.25**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEFRK) [3![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Creme | 67 Extrava-grey | Cool Gray Nail Color](https://m.media-amazon.com/images/I/414kuRlz4bL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Creme | 67 Extrava-grey | Cool Gray Nail Color**Sally Hansen**$6.32**4.5★19,800 rev](https://www.amazon.com/dp/B09Z4212P2) [4![GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip](https://m.media-amazon.com/images/I/41n9GMRBIHL.jpg)**GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip**GELLEN**$10.16**4.2★2,868 rev](https://www.amazon.com/dp/B0F2N88Q21) [5![essie Nail Polish Glossy Shine Finish Petal Pushers 0.46 fl. oz.](https://m.media-amazon.com/images/I/31Q-whGEvtL.jpg)**essie Nail Polish Glossy Shine Finish Petal Pushers 0.46 fl. oz.**essie**$7.32**4.4★1,929 rev](https://www.amazon.com/dp/B01766QBXK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10](https://m.media-amazon.com/images/I/41P9obwxEjL.jpg)**QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10**QUÉVINA**$7.94**18 rev7mo ago](https://www.amazon.com/dp/B0G5WMRY1L) [![OPI GelColor Less is Norse | Opaque Dark Cool Gray Blue Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31DDpQnMCwL.jpg)**OPI GelColor Less is Norse | Opaque Dark Cool Gray Blue Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.60**426 rev9mo ago](https://www.amazon.com/dp/B0DCD4W8JN) [![GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip](https://m.media-amazon.com/images/I/41n9GMRBIHL.jpg)**GELLEN Gray Nail Polish Set Fall Winter Trendy Grey Regular Nail Polish Quick Air Dry 6 Dark Light Colors for Women Gifts DIY Fingernail Toe Nails Home Salon Not Gel Hema Free Non-toxic No Chip**GELLEN**$10.16**2,868 rev11mo ago](https://www.amazon.com/dp/B0F2N88Q21) [![GELLEN 6PCS Black White Gray Nail Polish with Base Top Coat No Lamp Needed](https://m.media-amazon.com/images/I/413MoVrm8QL.jpg)**GELLEN 6PCS Black White Gray Nail Polish with Base Top Coat No Lamp Needed**GELLEN**$9.68**2,868 rev11mo ago](https://www.amazon.com/dp/B0F2N81JHR) [![MIZHSE Dark Grey Mirror Nail Polish Quick Dry Metallic Nail Polish Air Dry Fast Chrome Nail Lacquer Black Oil-based Nail Art Manicure DIY Home](https://m.media-amazon.com/images/I/4111PwP29IL.jpg)**MIZHSE Dark Grey Mirror Nail Polish Quick Dry Metallic Nail Polish Air Dry Fast Chrome Nail Lacquer Black Oil-based Nail Art Manicure DIY Home**MIZHSE**$7.82**554 rev1y ago](https://www.amazon.com/dp/B0F4K5FGDB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen - Complete Salon Manicure Nail Color White To Black](https://m.media-amazon.com/images/I/31loopnmN8L.jpg)**Sally Hansen - Complete Salon Manicure Nail Color White To Black**Sally Hansen**$6.47**4.5★**▲ 356%**](https://www.amazon.com/dp/B073RG51SW) [![QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10](https://m.media-amazon.com/images/I/41P9obwxEjL.jpg)**QUVINA 14 ML Nail Polish Long Lasting Quick Drying Gray Nail Polish Chip Resistant Nail Lacquer Fingernail Polish Streak-free Formula DIY Home Manicure Gift for Women #10**QUÉVINA**$7.94**3.8★**▲ 234%**](https://www.amazon.com/dp/B0G5WMRY1L) [![OPI Nature Strong Dawn of a New Gray | Opaque Soft Gray Crme Natural Origin Nail Polish | Plant Based Vegan Cruelty Free](https://m.media-amazon.com/images/I/31fziIh1pSL.jpg)**OPI Nature Strong Dawn of a New Gray | Opaque Soft Gray Crme Natural Origin Nail Polish | Plant Based Vegan Cruelty Free**OPI**$12.29**4.5★**▲ 137%**](https://www.amazon.com/dp/B0987JS24L) [![Sally Hansen Good.Kind.Pure Nail Polish 350 Soothing Slate 0.33 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/3156tuv+GFL.jpg)**Sally Hansen Good.Kind.Pure Nail Polish 350 Soothing Slate 0.33 fl oz (Pack of 1)**Sally Hansen**$5.42**4.2★**▲ 126%**](https://www.amazon.com/dp/B081496K18) [![OpenLive 16.5ml Jelly Light Gray Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31lI5MCs2ZL.jpg)**OpenLive 16.5ml Jelly Light Gray Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.97**4.1★**▲ 100%**](https://www.amazon.com/dp/B0DWMDWXBF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — -12.4% search growth over the last 90 days.

8K6KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 8.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**57%

*“Colors are beautiful”*

**Drying Time**5%

*“Dries quickly”*

**Quality-Overall**5%

*“The quality is fun and chrome like”*

**Durability**5%

*“still looks good”*

**Moist/Dry**3%

*“Quick dry for sure”*

**Advertised Vs Actual Product**3%

*“This is better than expected”*

**Ease Of Application**2%

*“Easy to apply”*

**Soft Feel**2%

*“It goes on smoothly”*

**Stitch/Finish/Polish**2%

*“The polish itself is great”*

**Value For Money**2%

*“The price is great too”*

### **What buyers complain about **

**Color**31%

*“Expected it to be a darker shade of grey”*

**Moist/Dry**8%

*“only redeeming quality is it drys fast”*

**Product Condition**6%

*“My nail polish arrived in used condition, half empty”*

**Paint Quality**6%

*“after just one hour the paint started to peel off”*

**Durability**5%

*“The bottle cap broke in half right after the first use”*

**Thickness**3%

*“Too thick to use”*

**Advertised Vs Actual Product**3%

*“They do not match the description”*

**Quality-Overall**3%

*“only redeeming quality is it drys fast”*

**Dilute/Watery**3%

*“Seems diluted - not typical Essie”*

**Coverage**3%

*“Not impressed with the coverage”*

### **Top return reasons **

**Color**42%

**Advertised Vs Actual Product**13%

**Moist/Dry**7%

**Quality-Overall**6%

**Functionality-Overall**6%

**Thickness**5%

**Texture/Consistency-Overall**3%

**Size-Overall**3%

**Durability**2%

**Leak-Proof**2%