---
title: "lavender nail polish — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/lavender-nail-polish"
last_updated: "2026-07-14T00:52:53.391Z"
locale: en
meta:
  description: "a small market ($66K/yr) — lavender nail polish doesn't clear our bar today."
  "og:description": "a small market ($66K/yr) — lavender nail polish doesn't clear our bar today."
  "og:title": "lavender nail polish — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lavender nail polish**

**Skip it**

A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 37Conversion 58Competition 71Returns 99Price range 26Avg price 23Brand share 36Review moat 19Quality gap 63

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+9.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$1.22–$19.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.35**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****15,522.49**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$66K**

$66K/yr · 162K searches

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**101**

**Top-5 brand share**

**83%**

**Open market**

**14%**

- OPI35% - Sally Hansen25% - essie14% - AZUREBEAUTY6% - Morovan3% - OpenLive3% - Open — no brand owns it (9 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Polly Want a Lacquer? | Opaque Soft Purple Crme Chip Resistant Nail Polish | Fiji Collection](https://m.media-amazon.com/images/I/41cHY4nSaRL.jpg)**OPI Nail Lacquer Polly Want a Lacquer? | Opaque Soft Purple Crme Chip Resistant Nail Polish | Fiji Collection**OPI**$11.78**4.6★30,388 rev](https://www.amazon.com/dp/B06WP6RMV4) [2![OPI Nature Strong Spring Into Action | Opaque Soft Purple Crme Natural Origin Nail Polish | Plant Based Vegan Cruelty Free](https://m.media-amazon.com/images/I/31Icd+ex3RL.jpg)**OPI Nature Strong Spring Into Action | Opaque Soft Purple Crme Natural Origin Nail Polish | Plant Based Vegan Cruelty Free**OPI**$11.91**4.5★11,288 rev](https://www.amazon.com/dp/B0987JYHBS) [3![Sally Hansen Hard as Nails Color No Hard Feelings 0.45 Fluid Ounce](https://m.media-amazon.com/images/I/31fWCxHOPIL.jpg)**Sally Hansen Hard as Nails Color No Hard Feelings 0.45 Fluid Ounce**Sally Hansen**$2.19**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEK5W) [4![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 460 Traveling Light | Light Lavender Nail Color](https://m.media-amazon.com/images/I/31JxaeRhMOL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 460 Traveling Light | Light Lavender Nail Color**Sally Hansen**$5.87**4.5★7,197 rev](https://www.amazon.com/dp/B0B9QG4NRN) [5![OPI Nail Lacquer Do You Lilac It? | Opaque Bright Purple Crme Chip Resistant Nail Polish | Quick Drying Streak Free](https://m.media-amazon.com/images/I/31WYDDI+WhL.jpg)**OPI Nail Lacquer Do You Lilac It? | Opaque Bright Purple Crme Chip Resistant Nail Polish | Quick Drying Streak Free**OPI**$11.76**4.6★30,388 rev](https://www.amazon.com/dp/B000NGAQGO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/41GtQxpCU7L.jpg)**OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026**OPI**$19.78**572 rev5mo ago](https://www.amazon.com/dp/B0GJ76B7ZQ) [![LONDONTOWN Lavendar Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector 21+ Free 0.4 Fl Oz](https://m.media-amazon.com/images/I/31OiUZbkxtL.jpg)**LONDONTOWN Lavendar Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector 21+ Free 0.4 Fl Oz**LONDONTOWN**$18.97**13,082 rev6mo ago](https://www.amazon.com/dp/B0G96M1ZP4) [![NovaCharm Lavender Purple Nail Polish 12ML Quick Dry Air Dry Nail Polish Non Toxic No UV Nailpolish for Women and Girls](https://m.media-amazon.com/images/I/41D80ERPw3L.jpg)**NovaCharm Lavender Purple Nail Polish 12ML Quick Dry Air Dry Nail Polish Non Toxic No UV Nailpolish for Women and Girls**NovaCharm**$6.97**16 rev7mo ago](https://www.amazon.com/dp/B0G58V18PZ) [![OpenLive 16.5ml Light Purple Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31SFibkrEZL.jpg)**OpenLive 16.5ml Light Purple Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.00**142 rev9mo ago](https://www.amazon.com/dp/B0FW4G91D3) [![butter LONDON PC21X Nail Lacquer Polish English Lavender - Fast-Drying Long Lasting Gel-Like Finish & Chip-Resistant Nail Lacquer Helps Protects & Strengthens Nails - Vegan & Cruelty-Free](https://m.media-amazon.com/images/I/413D9Qe10-L.jpg)**butter LONDON PC21X Nail Lacquer Polish English Lavender - Fast-Drying Long Lasting Gel-Like Finish & Chip-Resistant Nail Lacquer Helps Protects & Strengthens Nails - Vegan & Cruelty-Free**butter LONDON**$12.91**307 rev10mo ago](https://www.amazon.com/dp/B0FL5KFW3G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque Glossy | 601 Crying Out Cloud | Blue Lavender Nail Color](https://m.media-amazon.com/images/I/31hYEHI7DTL.jpg)**Sally Hansen Miracle Gel Salon Quality Nail Polish | Gel-Like Formula Two-Step System No UV Light Needed Long Lasting | Opaque Glossy | 601 Crying Out Cloud | Blue Lavender Nail Color**Sally Hansen**$7.58**4.5★**▲ 98%**](https://www.amazon.com/dp/B08LDDZ45Y) [![NovaCharm Lavender Purple Nail Polish 12ML Quick Dry Air Dry Nail Polish Non Toxic No UV Nailpolish for Women and Girls](https://m.media-amazon.com/images/I/41D80ERPw3L.jpg)**NovaCharm Lavender Purple Nail Polish 12ML Quick Dry Air Dry Nail Polish Non Toxic No UV Nailpolish for Women and Girls**NovaCharm**$6.97**3.4★**▲ 81%**](https://www.amazon.com/dp/B0G58V18PZ) [![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 460 Traveling Light | Light Lavender Nail Color](https://m.media-amazon.com/images/I/31JxaeRhMOL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 460 Traveling Light | Light Lavender Nail Color**Sally Hansen**$5.87**4.5★**▲ 78%**](https://www.amazon.com/dp/B0B9QG4NRN) [![essie Nail Polish Glossy Shine Finish lilacism 0.46 fl oz](https://m.media-amazon.com/images/I/31WfJrtf7vL.jpg)**essie Nail Polish Glossy Shine Finish lilacism 0.46 fl oz**essie**$8.42**4.6★**▲ 60%**](https://www.amazon.com/dp/B00770K6YG) [![essie Nail Polish Salon-Quality Purple Nail Polish Just Chill Vegan Just Chill 0.46 fl oz](https://m.media-amazon.com/images/I/31ru1rb1BtL.jpg)**essie Nail Polish Salon-Quality Purple Nail Polish Just Chill Vegan Just Chill 0.46 fl oz**essie**$8.92**4.6★**▲ 57%**](https://www.amazon.com/dp/B0DMY2FL5L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**48%

*“True color”*

**Quality-Overall**8%

*“Good quality and color is very accurate”*

**Value For Money**6%

*“Its worth the money”*

**Durability**6%

*“Most durable”*

**Stitch/Finish/Polish**4%

*“This is the most durable polish I have found”*

**Moist/Dry**3%

*“Dries quickly”*

**Ease Of Application**3%

*“Application was easy”*

**Brightness/Shine/Glow**2%

*“High quality nail polish with high shine”*

**Advertised Vs Actual Product**1%

*“Gets the job done”*

**Coverage**1%

*“good coverage”*

### **What buyers complain about **

**Color**26%

*“Its darker”*

**Durability**8%

*“It started to chip off in 3 days”*

**Thickness**8%

*“the nail polish was so thick”*

**Moist/Dry**6%

*“Doesn't dry well”*

**Quality-Overall**5%

*“Just wish there was better quality control”*

**Value For Money**5%

*“Expensive and 1st time i used it”*

**Functionality-Overall**4%

*“Why doesn't it work the same for me”*

**Advertised Vs Actual Product**4%

*“didnt read the description”*

**Brightness/Shine/Glow**3%

*“I just hated the lack of shine. on me”*

**Defective Material/Parts**2%

*“Product was broken”*

### **Top return reasons **

**Color**54%

**Advertised Vs Actual Product**9%

**Functionality-Overall**7%

**Quality-Overall**5%

**Weight Light**3%

**Moist/Dry**3%

**Defective Material/Parts**3%

**Paint Quality**3%

**Product Condition**2%

**Smell**2%