---
title: "kur nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/kur-nail-polish"
last_updated: "2026-07-13T23:05:36.333Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — kur nail polish doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — kur nail polish doesn't clear our bar today."
  "og:title": "kur nail polish — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **kur nail polish**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 19Conversion 24Competition 59Returns 100Price range 95Avg price 87Brand share 0Review moat 41Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$14.87–$49.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.82**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,438.41**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$91K**

$91K/yr · 241K searches

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**1 **—flat

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- LONDONTOWN100% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$9K15%$14K20%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LONDONTOWN Pink Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Light Sheer Pink 21+ Free 0.4 Fl Oz](https://m.media-amazon.com/images/I/31bCh-jHY6L.jpg)**LONDONTOWN Pink Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Light Sheer Pink 21+ Free 0.4 Fl Oz**LONDONTOWN**$17.69**4.4★13,082 rev](https://www.amazon.com/dp/B09FBD5G9V) [2![LONDONTOWN Perfecting Nail Veil Sheer Buildable Nail Tint Plus Nail Strengthener Hydrates & Conditions Nails #4 Dusty Rose Tint 0.4 Fl Oz](https://m.media-amazon.com/images/I/31txhGw9bZL.jpg)**LONDONTOWN Perfecting Nail Veil Sheer Buildable Nail Tint Plus Nail Strengthener Hydrates & Conditions Nails #4 Dusty Rose Tint 0.4 Fl Oz**LONDONTOWN**$18.26**4.4★1,344 rev](https://www.amazon.com/dp/B09V1ZLQFD) [3![LONDONTOWN Kur Nail Ridge Filler - Smoother - Strengthener - Filler for Damaged Uneven Nails - Fortifying Self Leveling Base Vegan Cruelty Free Paraben Free Petal Pink 0.4 fl oz](https://m.media-amazon.com/images/I/31HXzaj44VL.jpg)**LONDONTOWN Kur Nail Ridge Filler - Smoother - Strengthener - Filler for Damaged Uneven Nails - Fortifying Self Leveling Base Vegan Cruelty Free Paraben Free Petal Pink 0.4 fl oz**LONDONTOWN**$18.68**4.4★1,352 rev](https://www.amazon.com/dp/B0DZ43SNTD) [4![LONDONTOWN kur Pink Nail Conceal & Go Duo Set](https://m.media-amazon.com/images/I/41nWlVI6F4L.jpg)**LONDONTOWN kur Pink Nail Conceal & Go Duo Set**LONDONTOWN**$30.30**4.4★1,917 rev](https://www.amazon.com/dp/B0BZ54PH1K) [5![LONDONTOWN Original Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Milky White 21+ Free 0.4 Fl Oz](https://m.media-amazon.com/images/I/31RwCPx+xFL.jpg)**LONDONTOWN Original Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Milky White 21+ Free 0.4 Fl Oz**LONDONTOWN**$17.97**4.4★13,082 rev](https://www.amazon.com/dp/B07V2YNY3N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LONDONTOWN Lakur Nail Polish Blue Cloud Nine 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails](https://m.media-amazon.com/images/I/31dnmjRpV5L.jpg)**LONDONTOWN Lakur Nail Polish Blue Cloud Nine 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails**LONDONTOWN**$14.96**658 rev5mo ago](https://www.amazon.com/dp/B0GNCZ95PZ) [![LONDONTOWN kur Pink Nail Conceal & Go Duo Set Includes Pink Nail Illuminating Concealer & Gel Genius Top Coat 2 Piece Set 0.4 Fl Oz](https://m.media-amazon.com/images/I/41BKSQnM6xL.jpg)**LONDONTOWN kur Pink Nail Conceal & Go Duo Set Includes Pink Nail Illuminating Concealer & Gel Genius Top Coat 2 Piece Set 0.4 Fl Oz**LONDONTOWN**$25.20**1,917 rev9mo ago](https://www.amazon.com/dp/B0FT4FNND3) [![LONDONTOWN Glow Getter Nail Luminizer One-Step Nail Treatment with Hexanal & Shimmer for Stronger Healthier Glossier Nails No Base or Top Coat Needed 0.4 Fl Oz](https://m.media-amazon.com/images/I/314x4ewqMrL.jpg)**LONDONTOWN Glow Getter Nail Luminizer One-Step Nail Treatment with Hexanal & Shimmer for Stronger Healthier Glossier Nails No Base or Top Coat Needed 0.4 Fl Oz**LONDONTOWN**$18.95**240 rev11mo ago](https://www.amazon.com/dp/B0FL2WMBM8) [![LONDONTOWN Luxe Length Nail Gloss Strengthens & Protects Nail Length Boosts Keratin & Ceramide Production Prevents Breakage .4 fl oz](https://m.media-amazon.com/images/I/312EEpSLoNL.jpg)**LONDONTOWN Luxe Length Nail Gloss Strengthens & Protects Nail Length Boosts Keratin & Ceramide Production Prevents Breakage .4 fl oz**LONDONTOWN**$19.52**607 rev1y ago](https://www.amazon.com/dp/B0FGDSXFS7) [![LONDONTOWN Strengthen & Repair Trio - Strengthening Moisturizing Nail Care for Healthy Growth Treatment for Damaged Nail - Conditioning Set for Long Healthy Regrowth](https://m.media-amazon.com/images/I/41PkH4G8hbL.jpg)**LONDONTOWN Strengthen & Repair Trio - Strengthening Moisturizing Nail Care for Healthy Growth Treatment for Damaged Nail - Conditioning Set for Long Healthy Regrowth**LONDONTOWN**$35.04**83 rev1y ago](https://www.amazon.com/dp/B0F63Q6KH9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LONDONTOWN Lakur Nail Polish Pink & Purple Shades Berry Punch 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails](https://m.media-amazon.com/images/I/31yIShdYXhL.jpg)**LONDONTOWN Lakur Nail Polish Pink & Purple Shades Berry Punch 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails**LONDONTOWN**$15.02**4.3★**▲ 253%**](https://www.amazon.com/dp/B09C32H8SK) [![LONDONTOWN Lakur Nail Polish Pink & Purple Shades Rosewater 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails](https://m.media-amazon.com/images/I/3113EYFB3JL.jpg)**LONDONTOWN Lakur Nail Polish Pink & Purple Shades Rosewater 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails**LONDONTOWN**$14.87**4.3★**▲ 198%**](https://www.amazon.com/dp/B0973TT6K4) [![LONDONTOWN Lakur Nail Polish Blue Cloud Nine 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails](https://m.media-amazon.com/images/I/31dnmjRpV5L.jpg)**LONDONTOWN Lakur Nail Polish Blue Cloud Nine 0.4 Fl Oz Long-Lasting Streak-Free Chip-Resistant | 21+ Free Non-Toxic Vegan Nail Color Strengthens & Hydrates Nails**LONDONTOWN**$14.96**4.4★**▲ 169%**](https://www.amazon.com/dp/B0GNCZ95PZ) [![LONDONTOWN Sheer Strength Nail Blush - 2-in-1 Tinted Nail Hardener Strengthening Treatment With Jelly Finish Poppy 0.40fl oz](https://m.media-amazon.com/images/I/3110ghuAOaL.jpg)**LONDONTOWN Sheer Strength Nail Blush - 2-in-1 Tinted Nail Hardener Strengthening Treatment With Jelly Finish Poppy 0.40fl oz**LONDONTOWN**$18.48**4.4★**▲ 137%**](https://www.amazon.com/dp/B0DB2V4ZJQ) [![LONDONTOWN Original Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Milky White 21+ Free 0.4 Fl Oz](https://m.media-amazon.com/images/I/31RwCPx+xFL.jpg)**LONDONTOWN Original Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Milky White 21+ Free 0.4 Fl Oz**LONDONTOWN**$17.97**4.4★**▲ 112%**](https://www.amazon.com/dp/B07V2YNY3N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Jul, Sep, Oct, Dec · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“like the subtle colors”*

**Quality-Overall**12%

*“Love this shade and high quality”*

**Durability**8%

*“It easily holds up to daily wear”*

**Stitch/Finish/Polish**7%

*“Perfect Base Coat For A Nice Finish”*

**Value For Money**5%

*“Money well spent”*

**Moist/Dry**5%

*“Dries quickly”*

**Brightness/Shine/Glow**4%

*“High gloss”*

**Ease Of Use**4%

*“Easy to use”*

**Soft Feel**4%

*“Goes on smooth”*

**Ease Of Application**3%

*“Smooth Application”*

### **What buyers complain about **

**Value For Money**18%

*“A little expensive”*

**Color**14%

*“Not Pink”*

**Durability**10%

*“Does not last”*

**Functionality-Overall**6%

*“This product does absolutely nothing”*

**Advertised Vs Actual Product**5%

*“Not as described”*

**Moist/Dry**5%

*“Drying”*

**Thickness**5%

*“it so thin,like water”*

**Quality-Overall**4%

*“Very poor quality”*

**Brightness/Shine/Glow**2%

*“It isn't as shiny as I had hoped/expected it either”*

**Allergies**2%

*“Seemed like some sort of adverse reaction like an allergy”*

### **Top return reasons **

**Functionality-Overall**41%

**Moist/Dry**14%

**Advertised Vs Actual Product**14%

**Ease Of Use**9%

**Defective Material/Parts**9%

**Adhesion/Stickiness**5%

**Product Condition**5%

**Weight Light**2%

**Color**2%