---
title: "jelly gel nail polish — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/jelly-gel-nail-polish"
last_updated: "2026-07-14T00:58:03.805Z"
locale: en
meta:
  description: "jelly gel nail polish shows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list."
  "og:description": "jelly gel nail polish shows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list."
  "og:title": "jelly gel nail polish — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **jelly gel nail polish**

**Worth a look**

Shows low returns (1.5%), but a deep review moat (10,533 avg reviews) keeps it on the watch list.

Market size 57Growth 26Conversion 25Competition 82Returns 85Price range 85Avg price 55Brand share 38Review moat 21Quality gap 67

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.09–$86.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$441K**

$441K/yr · 1.7M searches

**Avg price**

**Good****$12.55**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,533.44**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**16 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**82%**

**Open market**

**13%**

- beetles Gel Polish35% - GAOY24% - Double Rhythm8% - essie7% - Born Pretty7% - COSCELIA5% - Open — no brand owns it (10 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$13K6%$26K9%$40K12%$53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles Jelly Gel Nail Polish Set 53PCS 36 Colors Jelly Pink Milky White Red Black Blue Green Silver Cat Eye Base Glitter Glossy Matte Top Coat Crystal Ice Collection French Nails Gift for Women](https://m.media-amazon.com/images/I/51tTX5npKpL.jpg)**Beetles Jelly Gel Nail Polish Set 53PCS 36 Colors Jelly Pink Milky White Red Black Blue Green Silver Cat Eye Base Glitter Glossy Matte Top Coat Crystal Ice Collection French Nails Gift for Women**beetles Gel Polish**$26.91**4.5★549 rev](https://www.amazon.com/dp/B0D2MFVDQC) [2![beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women](https://m.media-amazon.com/images/I/41MR3o4k+KL.jpg)**beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women**beetles Gel Polish**$9.55**4.5★20,276 rev](https://www.amazon.com/dp/B0BWF17Q5T) [3![GAOY Rose Garden Jelly Gel Nail Polish of 6 Transparent Nude Red Pink Brown Colors Sheer Gel Polish Kit for Salon Manicure and Nail Art DIY at Home](https://m.media-amazon.com/images/I/41OYVgwsvyL.jpg)**GAOY Rose Garden Jelly Gel Nail Polish of 6 Transparent Nude Red Pink Brown Colors Sheer Gel Polish Kit for Salon Manicure and Nail Art DIY at Home**GAOY**$11.71**4.3★5,272 rev](https://www.amazon.com/dp/B08SVRTXDY) [4![Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women](https://m.media-amazon.com/images/I/51q0XkkjojL.jpg)**Beetles Jelly Gel Nail Polish Set - 20 Colors Summer Neon Rainbow Pink Yellow Purple Glitter Gel Soak Off UV LED Gel Nail Kit with Base Matte Top Coat DIY Nail Art Gift for Women**beetles Gel Polish**$24.87**4.4★22,863 rev](https://www.amazon.com/dp/B0DJXQ32DY) [5![essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz](https://m.media-amazon.com/images/I/31txKneDzHL.jpg)**essie Nail Art Studio Jelly Gloss Polish Vegan Sheer Pink Nail Polish Blush Jelly 0.46 Fl Oz**essie**$10.98**4.3★1,944 rev](https://www.amazon.com/dp/B0CMSF4SH6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PEACECOLOR 25PCS Jelly Gel Nail Polish Set 22 Colors Jelly Spring Summer Gel Polish with Cat Eye and Glossy Top Coat Pastel Pink Milky Green Purple Ice Collection Cateye Effect Nail Art Gel Kit](https://m.media-amazon.com/images/I/51KE0iK+e9L.jpg)**PEACECOLOR 25PCS Jelly Gel Nail Polish Set 22 Colors Jelly Spring Summer Gel Polish with Cat Eye and Glossy Top Coat Pastel Pink Milky Green Purple Ice Collection Cateye Effect Nail Art Gel Kit**PEACECOLOR**$15.83**788 rev2mo ago](https://www.amazon.com/dp/B0GMWNTPJH) [![Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz](https://m.media-amazon.com/images/I/412OtgQVpyL.jpg)**Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz**Nails Inc**$8.74**37 rev2mo ago](https://www.amazon.com/dp/B0GJX5X1ZM) [![Beetles Deal Box Jelly Gel Nail Polish Set Summer Pink Milky White Black Green Cat Eye Jelly Veil Gel Polish Set Hema TPO Free Base Top Coat 36 PCS 25 Colors UV LED Needed DIY Salon Home Gifts](https://m.media-amazon.com/images/I/51YN3mS2O2L.jpg)**Beetles Deal Box Jelly Gel Nail Polish Set Summer Pink Milky White Black Green Cat Eye Jelly Veil Gel Polish Set Hema TPO Free Base Top Coat 36 PCS 25 Colors UV LED Needed DIY Salon Home Gifts**beetles Gel Polish**$22.81**7,020 rev6mo ago](https://www.amazon.com/dp/B0G8FZ12VK) [![Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women](https://m.media-amazon.com/images/I/51x0F9OaabL.jpg)**Beetles Jelly Gel Nail Polish Set - Spring Pudding 20 Colors Pastel Gel Polish Kit Jelly Pink Purple Red Blue Green Glitter Silver Cat Eye Base Glossy Matte Top Coat Home Salon Summer Gifts for Women**beetles Gel Polish**$30.01**822 rev6mo ago](https://www.amazon.com/dp/B0FF4TJT95) [![Beetles Rose Whispers Jelly Pink Gel Nail Polish Set - 6 Colors Gel Polish Kit Jelly Sheer Translucent Effect Soak Off UV Salon DIY Manicure Spring Gift for Women](https://m.media-amazon.com/images/I/41GQKubMmaL.jpg)**Beetles Rose Whispers Jelly Pink Gel Nail Polish Set - 6 Colors Gel Polish Kit Jelly Sheer Translucent Effect Soak Off UV Salon DIY Manicure Spring Gift for Women**beetles Gel Polish**$10.75**38,343 rev6mo ago](https://www.amazon.com/dp/B0FF51LHPN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz](https://m.media-amazon.com/images/I/412OtgQVpyL.jpg)**Nails Inc x Smuckers Its Topless Jelly Effect Sheer Pink Scented Fast Drying Long Lasting High Shine Translucent Effect Air Dry Manicure Raspberry Red-y See Through Nail Polish 0.47 Fl Oz**Nails Inc**$8.74**4.0★**▲ 367%**](https://www.amazon.com/dp/B0GJX5X1ZM) [![PEACECOLOR 25PCS Jelly Gel Nail Polish Set 22 Colors Jelly Spring Summer Gel Polish with Cat Eye and Glossy Top Coat Pastel Pink Milky Green Purple Ice Collection Cateye Effect Nail Art Gel Kit](https://m.media-amazon.com/images/I/51KE0iK+e9L.jpg)**PEACECOLOR 25PCS Jelly Gel Nail Polish Set 22 Colors Jelly Spring Summer Gel Polish with Cat Eye and Glossy Top Coat Pastel Pink Milky Green Purple Ice Collection Cateye Effect Nail Art Gel Kit**PEACECOLOR**$15.83**4.3★**▲ 363%**](https://www.amazon.com/dp/B0GMWNTPJH) [![AZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift](https://m.media-amazon.com/images/I/41q2UIJnDIL.jpg)**AZUREBEAUTY 18ml Jelly Nail Polish Semi-Translucent Blush Pink Sheer Color Fast Drying Natural Regular Toe Nail Polish no Gel Home Salon DIY Women Gift**AZUREBEAUTY**$8.08**4.1★**▲ 347%**](https://www.amazon.com/dp/B0FMK9PQ3T) [![Beetles Deal Box Jelly Gel Nail Polish Set Summer Pink Milky White Black Green Cat Eye Jelly Veil Gel Polish Set Hema TPO Free Base Top Coat 36 PCS 25 Colors UV LED Needed DIY Salon Home Gifts](https://m.media-amazon.com/images/I/51YN3mS2O2L.jpg)**Beetles Deal Box Jelly Gel Nail Polish Set Summer Pink Milky White Black Green Cat Eye Jelly Veil Gel Polish Set Hema TPO Free Base Top Coat 36 PCS 25 Colors UV LED Needed DIY Salon Home Gifts**beetles Gel Polish**$22.81**4.4★**▲ 326%**](https://www.amazon.com/dp/B0G8FZ12VK) [![COSCELIA Summer Jelly Gel Nail Polish 25 Colors Pastel Gel Polish Set Crystal All Seasons Brown Red Blue Green Orange Purple Red Pink Gel Polish Nail Art at Home DIY Gifts for Women Girls](https://m.media-amazon.com/images/I/51RdeXM3q5L.jpg)**COSCELIA Summer Jelly Gel Nail Polish 25 Colors Pastel Gel Polish Set Crystal All Seasons Brown Red Blue Green Orange Purple Red Pink Gel Polish Nail Art at Home DIY Gifts for Women Girls**COSCELIA**$12.45**4.2★**▲ 295%**](https://www.amazon.com/dp/B0DMNX25WN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**42%

*“Colors are as described”*

**Quality-Overall**10%

*“Great variety”*

**Value For Money**5%

*“Good for the price”*

**Ease Of Use**4%

*“Easy to Use”*

**Ease Of Application**4%

*“Applies well”*

**Stitch/Finish/Polish**3%

*“Smooth finish”*

**Durability**3%

*“nicely durable”*

**Advertised Vs Actual Product**2%

*“As described”*

**Brightness/Shine/Glow**2%

*“Great shine”*

**Design-Overall**2%

*“it is so beautiful & elegant”*

### **What buyers complain about **

**Color**22%

*“Color is Ugly”*

**Advertised Vs Actual Product**8%

*“False Advertising”*

**Quality-Overall**6%

*“the quality goes missing”*

**Durability**5%

*“Does not last”*

**Thickness**5%

*“Too thick”*

**Moist/Dry**4%

*“it didnt dry”*

**Size-Overall**4%

*“bottles are a little smaller”*

**Value For Money**3%

*“Waste of money”*

**Adhesion/Stickiness**3%

*“Horrible glue quality”*

**Smell**3%

*“No smell”*

### **Top return reasons **

**Color**47%

**Advertised Vs Actual Product**16%

**Functionality-Overall**6%

**Quality-Overall**3%

**Size-Overall**3%

**Thickness**2%

**Paint Quality**2%

**Moist/Dry**2%

**Leak-Proof**2%

**Smell**2%