---
title: "honey soap — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/honey-soap"
last_updated: "2026-07-14T07:27:18.849Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($3.61–$12.80) — honey soap doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($3.61–$12.80) — honey soap doesn't clear our bar today."
  "og:title": "honey soap — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **honey soap**

**Skip it**

Prices mostly outside the sweet spot ($3.61–$12.80) — this niche doesn't clear our bar today.

Market size 28Growth 22Conversion 96Competition 5Returns 99Price range 0Avg price 21Brand share 6Review moat 17Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$124K**

$124K/yr · 122K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.57**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****18,856.88**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$3.61–$12.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**23**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- Softsoap62% - Amazon Basics23% - Mrs. MEYER'S4% - T-shin4% - Australian Botanical Soap4% - Himalaya3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$19K30%$37K45%$56K60%$74K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce](https://m.media-amazon.com/images/I/41rwjzuxBFL.jpg)**Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.25**4.6★21,276 rev](https://www.amazon.com/dp/B07L98GZH9) [2![Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces](https://m.media-amazon.com/images/I/31X0Y-rdbTL.jpg)**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces**Amazon Basics**$3.61**4.6★44,326 rev](https://www.amazon.com/dp/B09HHBV8CB) [3![Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)](https://m.media-amazon.com/images/I/41zh+fvU64L.jpg)**Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)**Softsoap**$6.92**4.8★23,520 rev](https://www.amazon.com/dp/B079FYJC97) [4![MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle](https://m.media-amazon.com/images/I/41g86H+RndL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$5.12**4.6★1,766 rev](https://www.amazon.com/dp/B0DBWNFLY1) [5![T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net](https://m.media-amazon.com/images/I/51v-JPKDFGL.jpg)**T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net**T-shin**$8.81**4.7★8 rev](https://www.amazon.com/dp/B0DMVL69L3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net](https://m.media-amazon.com/images/I/51v-JPKDFGL.jpg)**T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net**T-shin**$8.81**8 rev1y ago](https://www.amazon.com/dp/B0DMVL69L3) [![MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle](https://m.media-amazon.com/images/I/41g86H+RndL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$5.12**1,766 rev1y ago](https://www.amazon.com/dp/B0DBWNFLY1) [![Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces](https://m.media-amazon.com/images/I/31X0Y-rdbTL.jpg)**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces**Amazon Basics**$3.61**44,326 rev4y ago](https://www.amazon.com/dp/B09HHBV8CB) [![Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/41nw2k7glSL.jpg)**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)**Amazon Basics**$8.12**44,326 rev4y ago](https://www.amazon.com/dp/B09HHBVR3Q) [![Australian Botanical Soap Manuka Honey with Jojoba Oil 6.6 oz Luxury Soap Bars Enriched with Shea Butter Pack of 1](https://m.media-amazon.com/images/I/31llSjb35nL.jpg)**Australian Botanical Soap Manuka Honey with Jojoba Oil 6.6 oz Luxury Soap Bars Enriched with Shea Butter Pack of 1**Australian Botanical Soap**$9.96**2,517 rev5y ago](https://www.amazon.com/dp/B09219N5LK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net](https://m.media-amazon.com/images/I/51v-JPKDFGL.jpg)**T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net**T-shin**$8.81**4.7★**▲ 88%**](https://www.amazon.com/dp/B0DMVL69L3) [![Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)](https://m.media-amazon.com/images/I/41zh+fvU64L.jpg)**Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)**Softsoap**$6.92**4.8★**▲ 22%**](https://www.amazon.com/dp/B079FYJC97) [![MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle](https://m.media-amazon.com/images/I/41g86H+RndL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$5.12**4.6★**▲ 13%**](https://www.amazon.com/dp/B0DBWNFLY1) [![Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce](https://m.media-amazon.com/images/I/41rwjzuxBFL.jpg)**Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.25**4.6★**— 9%**](https://www.amazon.com/dp/B07L98GZH9) [![Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/41nw2k7glSL.jpg)**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)**Amazon Basics**$8.12**4.6★**— 7%**](https://www.amazon.com/dp/B09HHBVR3Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.

3K2KPrime Day '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**30%

*“Amazing smell”*

**Value For Money**18%

*“Great Value”*

**Quality-Overall**11%

*“as good as name brands”*

**Soft Feel**9%

*“Soft hands”*

**Moist/Dry**5%

*“It is moisturizing”*

**Ease Of Cleaning**4%

*“It cleans well”*

**Lather**4%

*“The soap lathers nicely”*

**Advertised Vs Actual Product**3%

*“Exactly what I wanted”*

**Dispensing Mechanism**2%

*“works well mixed with water in foam soap dispenser”*

**Cleansing**2%

*“It still cleans well”*

### **What buyers complain about **

**Smell**24%

*“Smells weird”*

**Dispensing Mechanism**5%

*“Must say that I am not looking forward to pouring from them into a soap dispenser”*

**Moist/Dry**5%

*“Worst Moisturizing Soap”*

**Leak-Proof**5%

*“Leaked”*

**Dilute/Watery**4%

*“Too watery”*

**Thickness**3%

*“Soap should be a little thicker”*

**Value For Money**3%

*“Expensive”*

**Quality-Overall**3%

*“the overall performance has been disappointing”*

**Ease Of Cleaning**3%

*“My hands dont feel well cleaned”*

**Size-Overall**3%

*“Bottle size is crazy big”*

### **Top return reasons **

**Leak-Proof**27%

**Smell**24%

**Value For Money**7%

**Size-Overall**7%

**Advertised Vs Actual Product**6%

**Dispensing Mechanism**4%

**Color**4%

**Quality-Overall**3%

**Motor Power**3%

**Defective Material/Parts**3%