---
title: "home and body co — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/home-and-body-co"
last_updated: "2026-07-14T02:22:02.899Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — home and body co doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — home and body co doesn't clear our bar today."
  "og:title": "home and body co — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **home and body co**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 17Conversion 22Competition 49Returns 95Price range 90Avg price 95Brand share 6Review moat 87Quality gap 53

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$36.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.16–$74.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****269.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-15.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 83K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**113**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Home & Body Company79% - AnatoliaDaphne13% - Generic3% - oleum crete1% - JAROFUREL1% - Deruta1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme](https://m.media-amazon.com/images/I/51BDVl8TEJL.jpg)**Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme**Home & Body Company**$49.07**4.7★692 rev](https://www.amazon.com/dp/B091V13C1M) [2![Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon](https://m.media-amazon.com/images/I/51Zm09alNrL.jpg)**Soap Tiles Hand Soap | Home and Body Company | 21.5 fl oz Bottles | 4 Pack | Sweet Orange | Olive Thyme | Pomegranate | Meyer Lemon**Home & Body Company**$34.24**4.5★160 rev](https://www.amazon.com/dp/B0CRN7NWM4) [3![Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4](https://m.media-amazon.com/images/I/41y81wMVchL.jpg)**Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4**Home & Body Company**$34.49**4.4★182 rev](https://www.amazon.com/dp/B0CT1MKW96) [4![Mosaic Liquid Hand Soap / Hand Wash Gift Set Ideal for Bathroom and Kitchen Hand Soap Set  Olive Oil + Coconut & Hibiscus + Gardenia + Orange Blossom 4 x 24.6 fl oz Each Liquid Soap Bottle](https://m.media-amazon.com/images/I/61YS1OTIHUL.jpg)**Mosaic Liquid Hand Soap / Hand Wash Gift Set Ideal for Bathroom and Kitchen Hand Soap Set Olive Oil + Coconut & Hibiscus + Gardenia + Orange Blossom 4 x 24.6 fl oz Each Liquid Soap Bottle**AnatoliaDaphne**$29.90**4.5★1,722 rev](https://www.amazon.com/dp/B099NYSG6G) [5![Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co](https://m.media-amazon.com/images/I/41Ir5dXH9JL.jpg)**Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co**Home & Body Company**$34.19**4.6★208 rev](https://www.amazon.com/dp/B0DL78V24K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose](https://m.media-amazon.com/images/I/51vLB0p43JL.jpg)**Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose**Home & Body Company**$37.87**5 rev3mo ago](https://www.amazon.com/dp/B0GWS8H432) [![Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom](https://m.media-amazon.com/images/I/41iDy0c6mtL.jpg)**Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom**Home & Body Company**$39.83**21 rev3mo ago](https://www.amazon.com/dp/B0GVL51YD6) [![Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle](https://m.media-amazon.com/images/I/41FZvFg5KwL.jpg)**Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle**Generic**$11.16**2 rev3mo ago](https://www.amazon.com/dp/B0GV8T2XQQ) [![Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap](https://m.media-amazon.com/images/I/419uh1nqz3L.jpg)**Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap**Home & Body Company**$39.94**22 rev3mo ago](https://www.amazon.com/dp/B0GTS3GVP1) [![Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)](https://m.media-amazon.com/images/I/310EnzPwk4L.jpg)**Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)**Home & Body Company**$20.20**30 rev6mo ago](https://www.amazon.com/dp/B0GFG68F9K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom](https://m.media-amazon.com/images/I/41iDy0c6mtL.jpg)**Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom**Home & Body Company**$39.83**4.7★**▲ 362%**](https://www.amazon.com/dp/B0GVL51YD6) [![Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose](https://m.media-amazon.com/images/I/51vLB0p43JL.jpg)**Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose**Home & Body Company**$37.87**3.3★**▲ 355%**](https://www.amazon.com/dp/B0GWS8H432) [![Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap](https://m.media-amazon.com/images/I/419uh1nqz3L.jpg)**Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap**Home & Body Company**$39.94**4.6★**▲ 353%**](https://www.amazon.com/dp/B0GTS3GVP1) [![Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle](https://m.media-amazon.com/images/I/41FZvFg5KwL.jpg)**Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle**Generic**$11.16**5.0★**▲ 350%**](https://www.amazon.com/dp/B0GV8T2XQQ) [![Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)](https://m.media-amazon.com/images/I/310EnzPwk4L.jpg)**Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)**Home & Body Company**$20.20**4.1★**▲ 304%**](https://www.amazon.com/dp/B0GFG68F9K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

2K1KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**42%

*“Great fragrance”*

**Quality-Overall**9%

*“Nice variety”*

**Value For Money**6%

*“Good value”*

**Dispensing Mechanism**4%

*“The pump dispensers work smoothly”*

**Lather**4%

*“The actual soap itself is pretty good: lathers well”*

**Gifting Purpose**3%

*“Perfect for gifts as well”*

**Soft Feel**3%

*“my hands feel soft”*

**Design-Overall**3%

*“they look really nice with any decor”*

**Cleansing**3%

*“cleans well”*

**Color**2%

*“Nice colorful designs”*

### **What buyers complain about **

**Leak-Proof**19%

*“Leaked all over”*

**Smell**12%

*“This bottle has no smell”*

**Value For Money**5%

*“Too expensive”*

**Size-Overall**5%

*“a wide opening”*

**Motor Power**3%

*“One pump would not open”*

**Functionality-Overall**2%

*“Doesnt work”*

**Dilute/Watery**2%

*“Its a lot more liquid than I expected”*

**Ease Of Cleaning**2%

*“Plunger hard to get working to get soap out”*

**Material Quality**2%

*“I feel like they would have been better if glass”*

**Ease Of Use**2%

*“The toughest decision is which bottle to use first”*

### **Top return reasons **

**Leak-Proof**43%

**Smell**16%

**Motor Power**9%

**Size-Overall**6%

**Advertised Vs Actual Product**5%

**Material Quality**5%

**Value For Money**2%

**Dispensing Mechanism**2%

**Defective Material/Parts**2%

**Quality-Overall**2%