---
title: "hand soap refills — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T22:59:27.774Z"
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  description: "hand soap refills shows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:description": "hand soap refills shows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:title": "hand soap refills — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **hand soap refills**

**Worth a look**

Shows a $9.6M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 100Growth 36Conversion 100Competition 52Returns 99Price range 53Avg price 23Brand share 6Review moat 11Quality gap 23

**Market size**

**Incredible****$9.6M**

$9.6M/yr · 5.9M searches

**Conversion**

**Incredible****19.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$3.61–$27.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.27**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****29,833.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**724**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Amazon Basics39% - Softsoap35% - Mrs. MEYER'S21% - Dial2% - Soapbox1% - Method1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$478K10%$956K15%$1.4M20%$1.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/31ajpb-D+eL.jpg)**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$3.96**4.6★44,326 rev](https://www.amazon.com/dp/B09HHDHXWX) [2![Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/41kLMGNM+GL.jpg)**Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill**Softsoap**$5.47**4.6★21,276 rev](https://www.amazon.com/dp/B081FFRGZB) [3![Softsoap Antibacterial Refill 50oz Crisp Clean Scent](https://m.media-amazon.com/images/I/41CuaENmn-L.jpg)**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**4.6★21,276 rev](https://www.amazon.com/dp/B08R8PS5PB) [4![MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle](https://m.media-amazon.com/images/I/41rcYW2pVYL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$7.83**4.7★92,440 rev](https://www.amazon.com/dp/B07MFMWFYL) [5![Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce](https://m.media-amazon.com/images/I/41rwjzuxBFL.jpg)**Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.25**4.6★21,276 rev](https://www.amazon.com/dp/B07L98GZH9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/41s+GP25iVL.jpg)**Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill**Softsoap**$5.94**248 rev1y ago](https://www.amazon.com/dp/B0DHWQQ31M) [![Softsoap Antibacterial Refill 50oz Crisp Clean Scent](https://m.media-amazon.com/images/I/41CuaENmn-L.jpg)**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**21,276 rev2y ago](https://www.amazon.com/dp/B08R8PS5PB) [![Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)](https://m.media-amazon.com/images/I/31atTDtW6YL.jpg)**Method Gel Hand Soap Refill Vetiver + Amber 34 Fl Oz (Pack of 1) (Packaging May Vary)**Method**$7.71**965 rev2y ago](https://www.amazon.com/dp/B0CLJWFNWV) [![Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon](https://m.media-amazon.com/images/I/41qjQr2MA+L.jpg)**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**2,922 rev3y ago](https://www.amazon.com/dp/B0C822FRPY) [![Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack](https://m.media-amazon.com/images/I/418ti0L19UL.jpg)**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.32**6,615 rev3y ago](https://www.amazon.com/dp/B0BVGJHJVN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/41s+GP25iVL.jpg)**Softsoap Moisturizing Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Warm Vanilla and Coconut Milk Scent 50 fl oz Refill**Softsoap**$5.94**4.7★**▲ 150%**](https://www.amazon.com/dp/B0DHWQQ31M) [![MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz](https://m.media-amazon.com/images/I/41v740DaKKL.jpg)**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.91**4.8★**▲ 85%**](https://www.amazon.com/dp/B08B2K6DNM) [![Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/41nw2k7glSL.jpg)**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)**Amazon Basics**$8.12**4.6★**▲ 50%**](https://www.amazon.com/dp/B09HHBVR3Q) [![Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill](https://m.media-amazon.com/images/I/41kLMGNM+GL.jpg)**Softsoap Antibacterial Liquid Hand Soap Kitchen and Bathroom Hand Soap White Tea and Berry Scent 50 fl oz Refill**Softsoap**$5.47**4.6★**▲ 34%**](https://www.amazon.com/dp/B081FFRGZB) [![Softsoap Antibacterial Refill 50oz Crisp Clean Scent](https://m.media-amazon.com/images/I/41CuaENmn-L.jpg)**Softsoap Antibacterial Refill 50oz Crisp Clean Scent**Softsoap**$4.96**4.6★**▲ 34%**](https://www.amazon.com/dp/B08R8PS5PB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.

175K125KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**35%

*“Smells clean”*

**Value For Money**14%

*“Less expensive”*

**Quality-Overall**8%

*“good quality for everyday-use”*

**Ease Of Cleaning**4%

*“Great cleanser”*

**Cleansing**4%

*“Feels clean”*

**Soft Feel**4%

*“Soft hands”*

**Dispensing Mechanism**4%

*“The pump dispenser works well”*

**Advertised Vs Actual Product**3%

*“As described”*

**Lather**3%

*“Good lather”*

**Moist/Dry**3%

*“It doesnt dry out my skin”*

### **What buyers complain about **

**Dilute/Watery**20%

*“comes out watery”*

**Smell**18%

*“Weird smell”*

**Lather**5%

*“it does not form a good lather”*

**Thickness**5%

*“Very thick”*

**Size-Overall**4%

*“Large”*

**Value For Money**4%

*“Not worth it”*

**Leak-Proof**3%

*“was leaking”*

**Quality-Overall**3%

*“Low quality”*

**Moist/Dry**3%

*“Its not moisturizing at all”*

**Ease Of Cleaning**3%

*“not clean enough compared with other brands, esp”*

### **Top return reasons **

**Smell**25%

**Leak-Proof**24%

**Size-Overall**12%

**Advertised Vs Actual Product**9%

**Value For Money**6%

**Dilute/Watery**5%

**Dispensing Mechanism**4%

**Color**2%

**Defective Material/Parts**2%

**Thickness**1%