---
title: "gem — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/gem"
last_updated: "2026-07-14T05:58:47.066Z"
locale: en
meta:
  description: "gem shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "gem shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "gem — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **gem**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 37Conversion 31Competition 92Returns 93Price range 55Avg price 32Brand share 81Review moat 39Quality gap 21

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$4.76–$27.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$305K**

$305K/yr · 1.3M searches

**Review moat**

**Okay****2,646.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.81**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**54 **▲rising

**Sellers**

**63**

**Top-5 brand share**

**54%**

**Open market**

**40%**

- TINKRSTUFF21% - BEADSLAND12% - BELLEBOOST9% - JPSOR6% - MYDBUYSOME6% - Hicarer6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$12K6%$18K8%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 100 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)](https://m.media-amazon.com/images/I/51JMw5KNlZL.jpg)**Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)**Hicarer**$12.77**4.6★606 rev](https://www.amazon.com/dp/B09B28FN6G) [2![MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids](https://m.media-amazon.com/images/I/61ssojZGe5L.jpg)**MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids**MYDBUYSOME**$9.43**4.8★1,806 rev](https://www.amazon.com/dp/B0BS4BVG3M) [3![34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art](https://m.media-amazon.com/images/I/612HAYnS7cL.jpg)**34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$14.18**4.8★4,521 rev](https://www.amazon.com/dp/B0D5TQJXRN) [4![32000Pcs Resin Rhinestones for Bedazzling Silver Clear Flatback Gems for Diamond Art Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Nail Art Crafting Clothing Book Makeup](https://m.media-amazon.com/images/I/61dFpDg0rSL.jpg)**32000Pcs Resin Rhinestones for Bedazzling Silver Clear Flatback Gems for Diamond Art Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Nail Art Crafting Clothing Book Makeup**TINKRSTUFF**$10.10**4.7★2,973 rev](https://www.amazon.com/dp/B0CRGV3D93) [5![JPSOR 900pcs Gems Jewels for Crafts Acrylic Flatback Rhinestones for Halloween Pirate Party Decorations Crafting Embellishments Gemstone (9 Shapes 6-13mm)](https://m.media-amazon.com/images/I/51WhCGVN34L.jpg)**JPSOR 900pcs Gems Jewels for Crafts Acrylic Flatback Rhinestones for Halloween Pirate Party Decorations Crafting Embellishments Gemstone (9 Shapes 6-13mm)**JPSOR**$7.80**4.6★4,744 rev](https://www.amazon.com/dp/B07C1L5JCJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA](https://m.media-amazon.com/images/I/410lE2gFKVL.jpg)**FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA**FASHEWELRY**$7.52**1,099 rev3mo ago](https://www.amazon.com/dp/B0GS1G84VF) [![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**291 rev3mo ago](https://www.amazon.com/dp/B0GRGWXZFK) [![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**361 rev4mo ago](https://www.amazon.com/dp/B0GGQVV82X) [![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**346 rev4mo ago](https://www.amazon.com/dp/B0GGQV6YRN) [![Artdone 36000Pcs Resin Rhinestones 3mm Jelly AB 28Colors for Bedazzling Glitter Kit DIY Multicolor Crystal Diamond Pearls with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Nail Art Supplies Decoration](https://m.media-amazon.com/images/I/61ZNrCbsttL.jpg)**Artdone 36000Pcs Resin Rhinestones 3mm Jelly AB 28Colors for Bedazzling Glitter Kit DIY Multicolor Crystal Diamond Pearls with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Nail Art Supplies Decoration**Artdone**$8.75**9,180 rev5mo ago](https://www.amazon.com/dp/B0GW79216J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**4.8★**▲ 227%**](https://www.amazon.com/dp/B0GRGWXZFK) [![GemMartUSA Mixed Loose Gemstones 100+ Carat Wholesale Lot 100% Natural Mixed Gems Assorted Size and Shape Jewelry Making (MX-60001-100)](https://m.media-amazon.com/images/I/51WwWLuTQUL.jpg)**GemMartUSA Mixed Loose Gemstones 100+ Carat Wholesale Lot 100% Natural Mixed Gems Assorted Size and Shape Jewelry Making (MX-60001-100)**GemMartUSA**$27.45**4.3★**▲ 224%**](https://www.amazon.com/dp/B00A0GS5SS) [![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**4.8★**▲ 220%**](https://www.amazon.com/dp/B0GGQV6YRN) [![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**4.7★**▲ 217%**](https://www.amazon.com/dp/B0GGQVV82X) [![FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA](https://m.media-amazon.com/images/I/410lE2gFKVL.jpg)**FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA**FASHEWELRY**$7.52**4.4★**▲ 215%**](https://www.amazon.com/dp/B0GS1G84VF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

225K175KSpike '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“Awesome colors”*

**Quality-Overall**16%

*“Great quality stones for the price”*

**Value For Money**10%

*“Amazing value”*

**Adhesion/Stickiness**9%

*“Great adhesive”*

**Ease Of Use**8%

*“Easy To Use”*

**Brightness/Shine/Glow**7%

*“Great shine”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Size-Overall**5%

*“LOVE the bigger size”*

**Fun/Entertainment Experience**4%

*“Fun to use”*

**Gifting Purpose**3%

*“Great gift for sure”*

### **What buyers complain about **

**Adhesion/Stickiness**19%

*“Glue peels”*

**Size-Overall**18%

*“Kind of small”*

**Color**7%

*“wont be able to color match”*

**Smell**5%

*“THEY STINK”*

**Quality-Overall**4%

*“Bad quality”*

**Advertised Vs Actual Product**4%

*“Not as described”*

**Brightness/Shine/Glow**3%

*“Dont shine”*

**Ease Of Use**2%

*“this kit is impossible to use”*

**Leak-Proof**2%

*“it started spilling everywhere”*

**Value For Money**2%

*“a little bit expensive”*

### **Top return reasons **

**Size-Overall**54%

**Color**10%

**Adhesion/Stickiness**9%

**Advertised Vs Actual Product**8%

**Value For Money**5%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Brightness/Shine/Glow**2%

**Functionality-Overall**1%

**Material Quality**1%