[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-beauty-personal-care-essie-expressie-nail-polish-set":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5357,5601801565,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":145,"baselines":176,"demand":181,"seasonality":141,"brandShare":275,"products":280,"feedback":307,"lastUpdated":140},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":122,"top5ClickShare":126,"top5BrandShare":126,"avgRating":127,"avgReviewCount":128,"avgPrice":129,"priceMin":130,"priceMax":131,"productCount":132,"unitsSoldMax":133,"sponsoredPct":126,"returnRate":134,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":135,"title":136,"slug":137,"href":138,"leafCategoryName":139,"scrapedAt":140,"brandCount":126,"brandCountYearAgo":141,"sellerCount":142,"signals":143},0,1246,-0.9252,-0.0481,1,4.4,7993,8.05,6.88,8.86,3,100,0.0001,"6375784d-9254-4ad4-93d1-b351df643c51","essie expressie nail polish set","essie-expressie-nail-polish-set","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fessie-expressie-nail-polish-set","Nail Polish","2026-07-13T00:06:23.246818+00:00",null,32,[144],"low_competition",{"score":146,"verdict":147,"components":148},21,"skip",[149,152,155,158,160,162,165,169,171,174],{"key":150,"score":122,"weight":151,"raw":122},"marketSize",0.15,{"key":153,"score":154,"weight":151,"raw":125},"growth",23,{"key":156,"score":122,"weight":157,"raw":122},"conversion",0.1,{"key":159,"score":122,"weight":151,"raw":126},"competition",{"key":161,"score":122,"weight":157,"raw":126},"brandShare",{"key":163,"score":164,"weight":157,"raw":127},"qualityGap",58,{"key":166,"score":154,"weight":167,"raw":168},"reviewMoat",0.05,7993.33,{"key":170,"score":133,"weight":157,"raw":134},"returns",{"key":172,"score":173,"weight":167,"raw":129},"avgPrice",22,{"key":175,"score":122,"weight":167,"raw":122},"priceRange",{"avgRating":177,"medianPrice":178,"medianReturnRate":179,"nichesTracked":180},4.42,22.21,0.0235,37810,{"points":182,"droppedPartialWeek":274},[183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,239,241,243,246,248,251,254,256,258,260,263,266,269,271],{"week":184,"volume":185},"2025-02-02",79,{"week":187,"volume":188},"2025-02-09",141,{"week":190,"volume":191},"2025-02-16",112,{"week":193,"volume":194},"2025-02-23",75,{"week":196,"volume":197},"2025-03-02",19,{"week":199,"volume":200},"2025-03-09",15,{"week":202,"volume":203},"2025-03-16",34,{"week":205,"volume":206},"2025-03-23",26,{"week":208,"volume":209},"2025-03-30",49,{"week":211,"volume":212},"2025-04-06",25,{"week":214,"volume":215},"2025-04-13",27,{"week":217,"volume":218},"2025-11-16",30,{"week":220,"volume":221},"2025-11-30",47,{"week":223,"volume":224},"2025-12-14",142,{"week":226,"volume":227},"2025-12-21",95,{"week":229,"volume":230},"2025-12-28",54,{"week":232,"volume":233},"2026-01-04",18,{"week":235,"volume":236},"2026-01-11",20,{"week":238,"volume":142},"2026-01-18",{"week":240,"volume":233},"2026-01-25",{"week":242,"volume":203},"2026-02-01",{"week":244,"volume":245},"2026-02-08",13,{"week":247,"volume":106},"2026-02-15",{"week":249,"volume":250},"2026-02-22",17,{"week":252,"volume":253},"2026-03-01",7,{"week":255,"volume":245},"2026-03-08",{"week":257,"volume":215},"2026-03-15",{"week":259,"volume":245},"2026-03-29",{"week":261,"volume":262},"2026-04-05",5,{"week":264,"volume":265},"2026-06-07",16,{"week":267,"volume":268},"2026-06-14",42,{"week":270,"volume":236},"2026-06-21",{"week":272,"volume":273},"2026-07-05",9,false,{"top":276,"otherBrandCount":122,"otherClickShare":122},[277],{"brand":278,"clickShare":279},"essie",1.0001,[281,291,299],{"asin":282,"title":283,"brand":278,"imageUrl":284,"price":285,"rating":127,"reviews":286,"clickShare90":287,"clickShare360":288,"launchDate":289,"amazonUrl":290},"B07Y8YW4YT","essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rJnuHW2UL.jpg",8.42,10364,0.5349,0.4815,"2019-11-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07Y8YW4YT",{"asin":292,"title":293,"brand":278,"imageUrl":294,"price":131,"rating":127,"reviews":286,"clickShare90":295,"clickShare360":296,"launchDate":297,"amazonUrl":298},"B09HY2ZJPQ","Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312pH2+Np5L.jpg",0.2326,0.1852,"2021-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09HY2ZJPQ",{"asin":300,"title":301,"brand":278,"imageUrl":302,"price":130,"rating":127,"reviews":303,"clickShare90":295,"clickShare360":304,"launchDate":305,"amazonUrl":306},"B08PJJMXVH","essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TpQqTpDXL.jpg",3252,0.3333,"2020-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08PJJMXVH",{"love":308,"hate":352,"returnReasons":374},[309,316,323,328,332,338,344,349],{"topic":310,"percentOfMentions":311,"verbatims":312},"Color",0.3611,[313,314,315],"Love the color","My favorite, neutral polish","I love this color for summer",{"topic":317,"percentOfMentions":318,"verbatims":319},"Drying Time",0.16670000000000001,[320,321,322],"Looks great and dries fast","Super quick drying beautiful color","Goes on easily and dries fast",{"topic":324,"percentOfMentions":325,"verbatims":326},"Advertised Vs Actual Product",0.11109999999999999,[327],"Just what I wanted",{"topic":329,"percentOfMentions":325,"verbatims":330},"Ease Of Use",[331],"Easy to use & long lasting",{"topic":333,"percentOfMentions":334,"verbatims":335},"Durability",0.0833,[336,337],"and have lasting power","stays on pretty well like a normal nail polish",{"topic":339,"percentOfMentions":340,"verbatims":341},"Stitch\u002FFinish\u002FPolish",0.0556,[342,343],"Great polish","Love this polish",{"topic":345,"percentOfMentions":346,"verbatims":347},"Ease Of Application",0.0278,[348],"The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application",{"topic":350,"percentOfMentions":346,"verbatims":351},"Thickness",[348],[353,359,365,369],{"topic":310,"percentOfMentions":354,"verbatims":355},0.5714,[356,357,358],"NOT PINK- COLOR OFF","in less than 24 hours the color dulled","it's not even pink",{"topic":360,"percentOfMentions":361,"verbatims":362},"Coverage",0.1429,[363,364],"No coverage","This polish had no coverage-even with several coats",{"topic":366,"percentOfMentions":361,"verbatims":367},"Moist\u002FDry",[368],"However, it does dry quickly",{"topic":370,"percentOfMentions":371,"verbatims":372},"Defective Material\u002FParts",0.07139999999999999,[373],"Wasn't too pleased with the condition of the product",[]]