---
title: "essie expressie nail polish set — Niche Verdict: Skip it (21/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/essie-expressie-nail-polish-set"
last_updated: "2026-07-14T02:35:17.695Z"
locale: en
meta:
  description: "a small market ($0/yr) — essie expressie nail polish set doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — essie expressie nail polish set doesn't clear our bar today."
  "og:title": "essie expressie nail polish set — Niche Verdict: Skip it (21/100) | Amazon United States - Flapen"
---

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# **essie expressie nail polish set**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 23Conversion 0Competition 0Returns 100Price range 0Avg price 22Brand share 0Review moat 23Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,993.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$8.05**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$0**

$0/yr · 1K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$6.88–$8.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **

**Sellers**

**32**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- essie100%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$030%$045%$060%$01K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz](https://m.media-amazon.com/images/I/31rJnuHW2UL.jpg)**essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz**essie**$8.42**4.4★10,364 rev](https://www.amazon.com/dp/B07Y8YW4YT) [2![Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz](https://m.media-amazon.com/images/I/312pH2+Np5L.jpg)**Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz**essie**$8.86**4.4★10,364 rev](https://www.amazon.com/dp/B09HY2ZJPQ) [3![essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz](https://m.media-amazon.com/images/I/31TpQqTpDXL.jpg)**essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz**essie**$6.88**4.4★3,252 rev](https://www.amazon.com/dp/B08PJJMXVH)

### **Newest**

by launch date

[![Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz](https://m.media-amazon.com/images/I/312pH2+Np5L.jpg)**Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz**essie**$8.86**10,364 rev4y ago](https://www.amazon.com/dp/B09HY2ZJPQ) [![essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz](https://m.media-amazon.com/images/I/31TpQqTpDXL.jpg)**essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz**essie**$6.88**3,252 rev5y ago](https://www.amazon.com/dp/B08PJJMXVH) [![essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz](https://m.media-amazon.com/images/I/31rJnuHW2UL.jpg)**essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz**essie**$8.42**10,364 rev6y ago](https://www.amazon.com/dp/B07Y8YW4YT)

### **Trending**

90-day click momentum

[![Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz](https://m.media-amazon.com/images/I/312pH2+Np5L.jpg)**Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz**essie**$8.86**4.4★**▲ 26%**](https://www.amazon.com/dp/B09HY2ZJPQ) [![essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz](https://m.media-amazon.com/images/I/31rJnuHW2UL.jpg)**essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz**essie**$8.42**4.4★**▲ 11%**](https://www.amazon.com/dp/B07Y8YW4YT) [![essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz](https://m.media-amazon.com/images/I/31TpQqTpDXL.jpg)**essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz**essie**$6.88**4.4★**▼ 30%**](https://www.amazon.com/dp/B08PJJMXVH)

## **Demand**

Weekly Amazon search volume, last 33 weeks — -4.8% search growth over the last 90 days.

12575Spike '25Holiday '25Spike '26Feb '25Mar '25Apr '25Dec '25Feb '26Mar '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**36%

*“Love the color”*

**Drying Time**17%

*“Looks great and dries fast”*

**Advertised Vs Actual Product**11%

*“Just what I wanted”*

**Ease Of Use**11%

*“Easy to use & long lasting”*

**Durability**8%

*“and have lasting power”*

**Stitch/Finish/Polish**6%

*“Great polish”*

**Ease Of Application**3%

*“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”*

**Thickness**3%

*“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”*

### **What buyers complain about **

**Color**57%

*“NOT PINK- COLOR OFF”*

**Coverage**14%

*“No coverage”*

**Moist/Dry**14%

*“However, it does dry quickly”*

**Defective Material/Parts**7%

*“Wasn't too pleased with the condition of the product”*