---
title: "emi jay hair clip — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/emi-jay-hair-clip"
last_updated: "2026-07-14T02:15:49.621Z"
locale: en
meta:
  description: "soft demand (-12.6% this quarter) — emi jay hair clip doesn't clear our bar today."
  "og:description": "soft demand (-12.6% this quarter) — emi jay hair clip doesn't clear our bar today."
  "og:title": "emi jay hair clip — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **emi jay hair clip**

**Skip it**

Soft demand (-12.6% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 19Conversion 22Competition 19Returns 64Price range 51Avg price 60Brand share 35Review moat 62Quality gap 45

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,010.69**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.16–$23.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$174K**

$174K/yr · 731K searches

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**13**

**Top-5 brand share**

**84%**

**Open market**

**13%**

- OideGuiing39% - MAORULU17% - Canitor14% - Hana Mia10% - LILIE&WHITE4% - HAIMEIKANG3% - Open — no brand owns it (5 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$17K20%$35K30%$52K40%$70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)](https://m.media-amazon.com/images/I/31+4vHkSwgL.jpg)**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**4.5★178 rev](https://www.amazon.com/dp/B0DK536ZWY) [2![MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories](https://m.media-amazon.com/images/I/31fYchg8kbL.jpg)**MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories**MAORULU**$14.22**4.6★139 rev](https://www.amazon.com/dp/B0F9W5BPQQ) [3![Luxury Creme Claw Clip for Women | Our Large 4 Inch Hair Clip Creates Beautiful Half Ups Secure Updos & Chic Daily Styles | Premium Acetate Claw with Secure Hold & Snag Free Teeth for Easy Styling](https://m.media-amazon.com/images/I/41J3V3zpGWL.jpg)**Luxury Creme Claw Clip for Women | Our Large 4 Inch Hair Clip Creates Beautiful Half Ups Secure Updos & Chic Daily Styles | Premium Acetate Claw with Secure Hold & Snag Free Teeth for Easy Styling**Hana Mia**$23.30**4.5★241 rev](https://www.amazon.com/dp/B0BKNWWFYX) [4![Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Stocking Stuffers Preppy Teen Girl Gifts Trendy Stuff](https://m.media-amazon.com/images/I/315PHlFGWhL.jpg)**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Stocking Stuffers Preppy Teen Girl Gifts Trendy Stuff**Canitor**$8.90**4.4★34 rev](https://www.amazon.com/dp/B0D2QF73B7) [5![Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)](https://m.media-amazon.com/images/I/413MIia8s7L.jpg)**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)**Canitor**$10.41**4.3★29 rev](https://www.amazon.com/dp/B0FJRPGKR4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies](https://m.media-amazon.com/images/I/41MU8PyD2gL.jpg)**Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies**Ivyu**$9.77**44 rev6mo ago](https://www.amazon.com/dp/B0G92VLL8X) [![Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red](https://m.media-amazon.com/images/I/41BWCI-zzdL.jpg)**Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red**Fsmiling**$14.97**1,423 rev8mo ago](https://www.amazon.com/dp/B0FZPGSWKQ) [![Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)](https://m.media-amazon.com/images/I/413MIia8s7L.jpg)**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)**Canitor**$10.41**29 rev11mo ago](https://www.amazon.com/dp/B0FJRPGKR4) [![MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories](https://m.media-amazon.com/images/I/31fYchg8kbL.jpg)**MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories**MAORULU**$14.22**139 rev1y ago](https://www.amazon.com/dp/B0F9W5BPQQ) [![OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)](https://m.media-amazon.com/images/I/31+4vHkSwgL.jpg)**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**178 rev1y ago](https://www.amazon.com/dp/B0DK536ZWY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HERJOUR Retro Oval Cat Eye Sunglasses for Women Y2k Trendy Narrow Sunnies Designer Sun Glasses AR82253](https://m.media-amazon.com/images/I/41pAvKnaZnL.jpg)**HERJOUR Retro Oval Cat Eye Sunglasses for Women Y2k Trendy Narrow Sunnies Designer Sun Glasses AR82253**HERJOUR**$16.82**4.4★**▲ 306%**](https://www.amazon.com/dp/B0DD3L7CVF) [![Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies](https://m.media-amazon.com/images/I/41MU8PyD2gL.jpg)**Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies**Ivyu**$9.77**4.8★**▲ 305%**](https://www.amazon.com/dp/B0G92VLL8X) [![Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red](https://m.media-amazon.com/images/I/41BWCI-zzdL.jpg)**Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red**Fsmiling**$14.97**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FZPGSWKQ) [![Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)](https://m.media-amazon.com/images/I/413MIia8s7L.jpg)**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)**Canitor**$10.41**4.3★**▲ 105%**](https://www.amazon.com/dp/B0FJRPGKR4) [![OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)](https://m.media-amazon.com/images/I/31+4vHkSwgL.jpg)**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**4.5★**▲ 20%**](https://www.amazon.com/dp/B0DK536ZWY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 56 weeks — -12.6% search growth over the last 90 days.

25K15KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“well made”*

**Hair Styling**11%

*“Holds hair so well super secure”*

**Suitability Straight Hair**10%

*“Perfect fit for fine hair”*

**Size-Overall**10%

*“these fit good”*

**Value For Money**7%

*“Worth it”*

**Color**7%

*“A beautiful color”*

**Durability**6%

*“durable, and reliable”*

**Shape/Style**5%

*“which add a nice style”*

**Comfort-Overall**3%

*“and comfortable”*

**Design-Overall**3%

*“Looks so chic and expensive”*

### **What buyers complain about **

**Durability**21%

*“broke”*

**Size-Overall**11%

*“It is big”*

**Quality-Overall**11%

*“cheap made”*

**Suitability Long Hair**8%

*“These are not suitable for thick and long hair”*

**Grip**6%

*“dont grip as well as I wanted”*

**Strength**5%

*“not very strong”*

**Comfort-Overall**5%

*“pretty uncomfortable”*

**Value For Money**4%

*“Feels expensive”*

**Hair Related**2%

*“Feels really cheap and tacky, doesnt really hold my hair up very well”*

**Defective Material/Parts**2%

*“one came broken”*

### **Top return reasons **

**Size-Overall**42%

**Defective Material/Parts**13%

**Suitability Long Hair**7%

**Shape/Style**6%

**Color**5%

**Advertised Vs Actual Product**4%

**Suitability Short Hair**4%

**Quality-Overall**3%

**Value For Money**3%

**Material Quality**1%