---
title: "dove fall scents — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/dove-fall-scents"
last_updated: "2026-07-13T20:19:08.522Z"
locale: en
meta:
  description: "soft demand (-63.6% this quarter) — dove fall scents doesn't clear our bar today."
  "og:description": "soft demand (-63.6% this quarter) — dove fall scents doesn't clear our bar today."
  "og:title": "dove fall scents — Niche Verdict: Skip it (29/100) | Amazon United States - Flapen"
---

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# **dove fall scents**

**Skip it**

Soft demand (-63.6% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 44Competition 13Returns 99Price range 83Avg price 95Brand share 0Review moat 21Quality gap 16

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.69–$56.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,783.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$44K**

$44K/yr · 53K searches

**Growth**

**Bad****-63.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▼falling

**Sellers**

**70**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Dove96% - Unilever4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count](https://m.media-amazon.com/images/I/41otM43MQrL.jpg)**Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count**Dove**$56.23**4.8★1,456 rev](https://www.amazon.com/dp/B0846G3J4P) [2![Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz](https://m.media-amazon.com/images/I/61KNm5Y6mVL.jpg)**Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz**Dove**$51.61**4.8★584 rev](https://www.amazon.com/dp/B0BVBXXL25) [3![Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz](https://m.media-amazon.com/images/I/61yNE-7QJIL.jpg)**Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz**Dove**$10.03**4.8★85,321 rev](https://www.amazon.com/dp/B00MEDOY2G) [4![Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent](https://m.media-amazon.com/images/I/61xadcVn2RL.jpg)**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.70**4.6★2,839 rev](https://www.amazon.com/dp/B0F62S3YD6) [5![Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz](https://m.media-amazon.com/images/I/61sgMsj6bTL.jpg)**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**4.7★5,485 rev](https://www.amazon.com/dp/B0CGYP4GYY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent](https://m.media-amazon.com/images/I/61xadcVn2RL.jpg)**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.70**2,839 rev1y ago](https://www.amazon.com/dp/B0F62S3YD6) [![Dove 24hr Lotion Body Wash Dryness Relief with Jojoba Oil 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin](https://m.media-amazon.com/images/I/61wfbmU22aL.jpg)**Dove 24hr Lotion Body Wash Dryness Relief with Jojoba Oil 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin**Dove**$9.95**712 rev1y ago](https://www.amazon.com/dp/B0F62PW6BP) [![Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent](https://m.media-amazon.com/images/I/61ez+Z2OhqL.jpg)**Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent**Dove**$10.44**2,839 rev1y ago](https://www.amazon.com/dp/B0F62SMVPK) [![Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz](https://m.media-amazon.com/images/I/61sgMsj6bTL.jpg)**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**5,485 rev2y ago](https://www.amazon.com/dp/B0CGYP4GYY) [![Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz](https://m.media-amazon.com/images/I/61KNm5Y6mVL.jpg)**Dove Limited Edition Body Wash Winter Care 4 Count for Renewed Healthy-Looking Skin with 24hr Renewing MicroMoisture Gentle Cleanser Instantly Moisturizes Dry Skin 20 oz**Dove**$51.61**584 rev3y ago](https://www.amazon.com/dp/B0BVBXXL25)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count](https://m.media-amazon.com/images/I/41otM43MQrL.jpg)**Dove Body Wash To Nourish and Moisturize Dry Skin Winter Care for Softer Smoother Skin After Just One Shower 22 oz 4 Count**Dove**$56.23**4.8★**▲ 175%**](https://www.amazon.com/dp/B0846G3J4P) [![Dove 24hr Lotion Body Wash Restore Coconut & Cocoa Butter 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and soft skin](https://m.media-amazon.com/images/I/61VqWdnt0hL.jpg)**Dove 24hr Lotion Body Wash Restore Coconut & Cocoa Butter 30.6 oz | Moisturizing body wash with MicroMoisture for 24-hour hydration and soft skin**Dove**$10.09**4.8★**▲ 39%**](https://www.amazon.com/dp/B07ND4W7WR) [![Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz](https://m.media-amazon.com/images/I/61sgMsj6bTL.jpg)**Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz**Dove**$7.69**4.7★**▲ 36%**](https://www.amazon.com/dp/B0CGYP4GYY) [![Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent](https://m.media-amazon.com/images/I/61ez+Z2OhqL.jpg)**Dove 24hr Lotion Body Wash Unwind Blueberry & Moon Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming scent**Dove**$10.44**4.6★**▲ 25%**](https://www.amazon.com/dp/B0F62SMVPK) [![Dove Body Wash with Pump 3 Count Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens](https://m.media-amazon.com/images/I/61tAKGufTLL.jpg)**Dove Body Wash with Pump 3 Count Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens**Dove**$30.28**4.8★**▲ 16%**](https://www.amazon.com/dp/B0BVBZPX9B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -63.6% search growth over the last 90 days.

20K15KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**31%

*“Fresh scent”*

**Soft Feel**13%

*“Keeps my skin soft”*

**Moist/Dry**12%

*“Very Moisturizing”*

**Value For Money**8%

*“Good deal”*

**Quality-Overall**6%

*“The effectiveness is great”*

**Lather**4%

*“Creamy lather and smells lovely”*

**Suitability Dry Skin**4%

*“Helps with dry skin”*

**Cleansing**3%

*“cleans your skin so well”*

**Suitability Combination Skin**2%

*“my skin is good”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Smell**35%

*“Bad Smell”*

**Motor Power**6%

*“Faulty bottle pump”*

**Allergies**5%

*“Irritates Skin”*

**Moist/Dry**5%

*“Not very moisturizing”*

**Advertised Vs Actual Product**3%

*“Misleading”*

**Leak-Proof**3%

*“Leaking bottle”*

**Adhesion/Stickiness**3%

*“it doesn't stick around”*

**Ease Of Cleaning**2%

*“Does not cleanse or rinse well”*

**Suitability Dry Skin**2%

*“its an ok wash just dont expect to be actually receive any hydrated skin”*

**Thickness**2%

*“it feels so much 'thicker' than regular soap”*

### **Top return reasons **

**Smell**36%

**Motor Power**16%

**Leak-Proof**12%

**Advertised Vs Actual Product**11%

**Value For Money**6%

**Size-Overall**4%

**Defective Material/Parts**2%

**Adhesion/Stickiness**1%

**Product Condition**1%

**Moist/Dry**1%