---
title: "dnd — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/dnd"
last_updated: "2026-07-14T03:06:13.983Z"
locale: en
meta:
  description: "dnd shows a $2.5M/yr market, but weak search conversion (1.2%) keeps it on the watch list."
  "og:description": "dnd shows a $2.5M/yr market, but weak search conversion (1.2%) keeps it on the watch list."
  "og:title": "dnd — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dnd**

**Worth a look**

Shows a $2.5M/yr market, but weak search conversion (1.2%) keeps it on the watch list.

Market size 95Growth 18Conversion 15Competition 54Returns 95Price range 87Avg price 88Brand share 16Review moat 24Quality gap 43

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 10.1M searches

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.80–$98.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,612.74**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**47**

**Top-5 brand share**

**94%**

**Open market**

**5%**

- DAISY DND83% - Dungeons & Dragons4% - beetles Gel Polish3% - Morovan2% - Writpoty1% - JODSONE1% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$123K10%$245K15%$368K20%$490K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![DND Gel Polish Set Pink Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 601 Ballet Pink 0.5 Fl Oz](https://m.media-amazon.com/images/I/31ZVxXJJ7qL.jpg)**DND Gel Polish Set Pink Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 601 Ballet Pink 0.5 Fl Oz**DAISY DND**$16.44**4.5★16,585 rev](https://www.amazon.com/dp/B09HSPZFX9) [2![DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each](https://m.media-amazon.com/images/I/51xPXWHzwoL.jpg)**DND DC Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 800 and No Cleanse Top Coat 900 Salon Professional Gel Polish Duo 0.6 Fl Oz Each**DAISY DND**$16.61**4.7★4,463 rev](https://www.amazon.com/dp/B0BKRC4K54) [3![DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz](https://m.media-amazon.com/images/I/415p6bZD3ML.jpg)**DND Gel Polish Set - 1 each of Red Gel Polish and Red Nail Polish 430 Ferrari Red 0.5 Fl Oz**DAISY DND**$16.48**4.5★2,004 rev](https://www.amazon.com/dp/B0B4F1WCTB) [4![DND DC Gel Polish Set 031 Milky Blue 0.5 Fl Oz](https://m.media-amazon.com/images/I/41DLtXbgVGL.jpg)**DND DC Gel Polish Set 031 Milky Blue 0.5 Fl Oz**DAISY DND**$16.60**4.7★1,211 rev](https://www.amazon.com/dp/B0B9HFYXTZ) [5![DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each](https://m.media-amazon.com/images/I/41Sp7g4TRfL.jpg)**DND Base Gel and Top Gel Polish No Cleanse Set UV/LED GelBase Polish 500 and No Cleanse Top Coat 600 Professional Gel Polish Duo 0.5 Fl Oz Each**DAISY DND**$16.50**4.7★4,463 rev](https://www.amazon.com/dp/B0BKRCBH4H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book](https://m.media-amazon.com/images/I/5198fc0q1qL.jpg)**Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book**Dungeons & Dragons**$54.52**35 rev3mo ago](https://www.amazon.com/dp/0786970022) [![Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap](https://m.media-amazon.com/images/I/51kMEo4s03L.jpg)**Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap**Writpoty**$17.43**24 rev5mo ago](https://www.amazon.com/dp/B0GHQTRTPT) [![Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+](https://m.media-amazon.com/images/I/6194DAv+f-L.jpg)**Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+**Ravensburger**$29.23**322 rev1y ago](https://www.amazon.com/dp/B0F2GVHLV2) [![Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)](https://m.media-amazon.com/images/I/618KnE4-xuL.jpg)**Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)**banloga**$14.34**788 rev1y ago](https://www.amazon.com/dp/B0D97QVDGZ) [![JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick](https://m.media-amazon.com/images/I/41L82o8WWkL.jpg)**JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick**JODSONE**$5.80**6,301 rev2y ago](https://www.amazon.com/dp/B0D8TB8J8T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book](https://m.media-amazon.com/images/I/5198fc0q1qL.jpg)**Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book**Dungeons & Dragons**$54.52**4.1★**▲ 268%**](https://www.amazon.com/dp/0786970022) [![Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap](https://m.media-amazon.com/images/I/51kMEo4s03L.jpg)**Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap**Writpoty**$17.43**4.0★**▲ 268%**](https://www.amazon.com/dp/B0GHQTRTPT) [![DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 005 Neon Pink 0.5 Fl Oz Each](https://m.media-amazon.com/images/I/41YjuFNvSbL.jpg)**DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 005 Neon Pink 0.5 Fl Oz Each**DAISY DND**$16.81**4.4★**▲ 253%**](https://www.amazon.com/dp/B0B9HK7DCJ) [![DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 057 White Bunny 0.5 Fl Oz](https://m.media-amazon.com/images/I/41LfOoPxjnL.jpg)**DND DC Gel Polish Set White Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 057 White Bunny 0.5 Fl Oz**DAISY DND**$16.80**4.4★**▲ 214%**](https://www.amazon.com/dp/B09HSRKLR7) [![DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 017 Pink Bubblegum 0.5 Fl Oz Each](https://m.media-amazon.com/images/I/41pzhFjTqQL.jpg)**DND DC Gel Polish Set Pink Collection UV/LED GelPolish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 017 Pink Bubblegum 0.5 Fl Oz Each**DAISY DND**$16.80**4.4★**▲ 211%**](https://www.amazon.com/dp/B0B9HGCDHN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

450K350KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**22%

*“Pretty shade”*

**Quality-Overall**17%

*“Great variety”*

**Ease Of Use**7%

*“easy to read”*

**Efficiency**7%

*“Works ok”*

**Value For Money**6%

*“Worth the money”*

**Durability**5%

*“Durable”*

**Advertised Vs Actual Product**4%

*“Exactly as shown”*

**Fun/Entertainment Experience**3%

*“Family fun”*

**Ease Of Application**3%

*“Great application”*

**Stitch/Finish/Polish**3%

*“Smooth finish”*

### **What buyers complain about **

**Functionality-Overall**13%

*“DOESN'T WORK AS ADVERTISED”*

**Color**9%

*“Not the same color”*

**Allergies**8%

*“causes skin rash”*

**Skin Health**6%

*“Also, it does burn if it touches my skin”*

**Durability**5%

*“it came off again that same day”*

**Quality-Overall**4%

*“Bad quality”*

**Size-Overall**4%

*“Bottles are small”*

**Smell**3%

*“Smells weird”*

**Moist/Dry**3%

*“Dried out”*

**Ease Of Use**3%

*“Hard to read”*

### **Top return reasons **

**Functionality-Overall**26%

**Color**19%

**Advertised Vs Actual Product**11%

**Size-Overall**6%

**Value For Money**4%

**Quality-Overall**3%

**Leak-Proof**3%

**Damage/Burn Hair**3%

**Defective Material/Parts**3%

**Moist/Dry**2%