---
title: "disney scrunchies — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/disney-scrunchies"
last_updated: "2026-07-14T08:14:35.179Z"
locale: en
meta:
  description: "soft demand (-20.0% this quarter) — disney scrunchies doesn't clear our bar today."
  "og:description": "soft demand (-20.0% this quarter) — disney scrunchies doesn't clear our bar today."
  "og:title": "disney scrunchies — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **disney scrunchies**

**Skip it**

Soft demand (-20.0% this quarter) — this niche doesn't clear our bar today.

Market size 24Growth 15Conversion 19Competition 92Returns 48Price range 55Avg price 55Brand share 86Review moat 58Quality gap 42

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,189.21**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.63**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.66–$26.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$97K**

$97K/yr · 501K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-20.0%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**44 **▲rising

**Sellers**

**54**

**Top-5 brand share**

**49%**

**Open market**

**45%**

- LUV HER11% - Teleties11% - Disney10% - CellElection9% - BENOSPACE8% - BOUNIQ6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 101 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![6 Pack Mouse Ears Scrunchies Velvet Sparkle Sequin Mouse Bows Hair Scrunchies Hair Ties Elastic Rubber Bands Ponytail Holders for Kids Women Girls Christmas Party Decoration](https://m.media-amazon.com/images/I/51QJIXg5zDL.jpg)**6 Pack Mouse Ears Scrunchies Velvet Sparkle Sequin Mouse Bows Hair Scrunchies Hair Ties Elastic Rubber Bands Ponytail Holders for Kids Women Girls Christmas Party Decoration**CellElection**$10.18**4.7★868 rev](https://www.amazon.com/dp/B0DNF5G93Y) [2![Disney TELETIES Mickey and Friends Medium Flat Round Hair Clip](https://m.media-amazon.com/images/I/31A4kQwgOML.jpg)**Disney TELETIES Mickey and Friends Medium Flat Round Hair Clip**Teleties**$14.93**4.7★24 rev](https://www.amazon.com/dp/B0GPPRWPWN) [3![Feilguee 50 PCS Mini Claw Clips Small Hair Clips Barrettes Hair Accessories Colorful Cute Hair Accessories for Women](https://m.media-amazon.com/images/I/41VuYarCnsL.jpg)**Feilguee 50 PCS Mini Claw Clips Small Hair Clips Barrettes Hair Accessories Colorful Cute Hair Accessories for Women**Feilguee**$6.90**4.2★34 rev](https://www.amazon.com/dp/B0F65722Q7) [4![5PCS Mouse Lady Resin Hair Accessories - Vintage Barrette Clurly Hair Claws Non-Slip Clamps for Thick & Thin Hair Styling for Women & Girls](https://m.media-amazon.com/images/I/51NWdh8bSRL.jpg)**5PCS Mouse Lady Resin Hair Accessories - Vintage Barrette Clurly Hair Claws Non-Slip Clamps for Thick & Thin Hair Styling for Women & Girls**Aesnoun**$7.58**4.1★199 rev](https://www.amazon.com/dp/B0CYPFN7GL) [5![BOUNIQ 4 Pcs Hair Claw Clips Small Mouse Ear Hair Clips Matte 2.5 Non-Slip Jaw Clips for Thin and Medium Hair Hair Accessories for Women Girls](https://m.media-amazon.com/images/I/51OWS5H8q-L.jpg)**BOUNIQ 4 Pcs Hair Claw Clips Small Mouse Ear Hair Clips Matte 2.5 Non-Slip Jaw Clips for Thin and Medium Hair Hair Accessories for Women Girls**BOUNIQ**$9.96**4.6★398 rev](https://www.amazon.com/dp/B0C4L87P8Q)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Disney Girls Minnie Mouse Side Tie Tank Top Red (M)](https://m.media-amazon.com/images/I/31Mnpc8TI9L.jpg)**Disney Girls Minnie Mouse Side Tie Tank Top Red (M)**Disney**$17.04**0 rev1mo ago](https://www.amazon.com/dp/B0H2ZFHC1K) [![ELLOPH 50 Pack Mini Small Hair Claw Clips Cute Decorative Mouse Ear Hair Clips Non Slip Colorful Bulk Casual Hair Styling Accessories Gift for Women Girls Daily Use Come in a Storage Box](https://m.media-amazon.com/images/I/41azz4kEsfL.jpg)**ELLOPH 50 Pack Mini Small Hair Claw Clips Cute Decorative Mouse Ear Hair Clips Non Slip Colorful Bulk Casual Hair Styling Accessories Gift for Women Girls Daily Use Come in a Storage Box**ELLOPH**$7.06**5 rev2mo ago](https://www.amazon.com/dp/B0GVB9RSS8) [![Minnie Mouse Girls Ruffle Bottom Tank Top Light Pink M(8)](https://m.media-amazon.com/images/I/31wandF2zkL.jpg)**Minnie Mouse Girls Ruffle Bottom Tank Top Light Pink M(8)**Disney**$13.21**0 rev2mo ago](https://www.amazon.com/dp/B0GY573PLK) [![Disney TELETIES Mickey Mouse Shaped Tiny Flat Hair Clip](https://m.media-amazon.com/images/I/21pY7dTMYuL.jpg)**Disney TELETIES Mickey Mouse Shaped Tiny Flat Hair Clip**Teleties**$12.94**7 rev4mo ago](https://www.amazon.com/dp/B0GQ2T4VVL) [![Disney TELETIES Mickey and Friends Small Silk Scrunchies](https://m.media-amazon.com/images/I/31Pf0wMiGHL.jpg)**Disney TELETIES Mickey and Friends Small Silk Scrunchies**Teleties**$19.91**2 rev4mo ago](https://www.amazon.com/dp/B0GQ2VGNZ5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![4PCS Mouse Lady Thick Hair Barrette Black Red Vintage Acrylic Hair Claw Jaw Clips Hollow Non-slip Hair Clips for Mouse Ears Theme Party Hair Accessories for Women Girls Adult Kids](https://m.media-amazon.com/images/I/51klDbhC8kL.jpg)**4PCS Mouse Lady Thick Hair Barrette Black Red Vintage Acrylic Hair Claw Jaw Clips Hollow Non-slip Hair Clips for Mouse Ears Theme Party Hair Accessories for Women Girls Adult Kids**BBGifts**$7.96**4.5★**▲ 247%**](https://www.amazon.com/dp/B0G6YSKMK3) [![ELLOPH 50 Pack Mini Small Hair Claw Clips Cute Decorative Mouse Ear Hair Clips Non Slip Colorful Bulk Casual Hair Styling Accessories Gift for Women Girls Daily Use Come in a Storage Box](https://m.media-amazon.com/images/I/41azz4kEsfL.jpg)**ELLOPH 50 Pack Mini Small Hair Claw Clips Cute Decorative Mouse Ear Hair Clips Non Slip Colorful Bulk Casual Hair Styling Accessories Gift for Women Girls Daily Use Come in a Storage Box**ELLOPH**$7.06**5.0★**▲ 241%**](https://www.amazon.com/dp/B0GVB9RSS8) [![Juniors Mickey & Friends Floral Minnie Mouse Logo Racerback Tank Top - Black - Large](https://m.media-amazon.com/images/I/41VHOWS-V4L.jpg)**Juniors Mickey & Friends Floral Minnie Mouse Logo Racerback Tank Top - Black - Large**Disney**$13.71**3.9★**▲ 240%**](https://www.amazon.com/dp/B091D6VT2J) [![Disney Girls Minnie Mouse Side Tie Tank Top Red (M)](https://m.media-amazon.com/images/I/31Mnpc8TI9L.jpg)**Disney Girls Minnie Mouse Side Tie Tank Top Red (M)**Disney**$17.04**0.0★**▲ 238%**](https://www.amazon.com/dp/B0H2ZFHC1K) [![Magical Shirt for Girl: Magic Kingdom Prinecess Tshirt Princess Shirts Youth Girls Cute Tie Dye Family Vacation Trip Tee White](https://m.media-amazon.com/images/I/415tDWWB-VL.jpg)**Magical Shirt for Girl: Magic Kingdom Prinecess Tshirt Princess Shirts Youth Girls Cute Tie Dye Family Vacation Trip Tee White**FRELPIXO**$12.30**4.5★**▲ 238%**](https://www.amazon.com/dp/B0FPDFBQJ6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Great quality clios”*

**Size-Overall**11%

*“good sizing”*

**Color**9%

*“Colors are beautiful”*

**Value For Money**7%

*“Worth the money”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured”*

**Durability**5%

*“Stayed in well”*

**Hair Styling**5%

*“Very cute and held hair in place”*

**Ease Of Use**5%

*“are easy to put on”*

**Gifting Purpose**4%

*“Cute gift”*

**Comfort-Overall**4%

*“Comfortable and well made”*

### **What buyers complain about **

**Size-Overall**27%

*“band is large”*

**Durability**14%

*“two broke after one use”*

**Quality-Overall**13%

*“Not incredibly well made”*

**Suitability Short Hair**5%

*“Doesnt hold hair well”*

**Defective Material/Parts**4%

*“But all the parts are peeled off”*

**Suitability Long Hair**3%

*“cannot hold up all of your hair”*

**Strength**3%

*“Flimsy”*

**Hair Related**2%

*“Doesn't hold alot of hair”*

**Material Quality**2%

*“Cheap material”*

**Weight Heavy**2%

*“It was somewhat heavy, obviously heavier than a regular scrunchie with the bow and mini ears”*

### **Top return reasons **

**Size-Overall**48%

**Suitability Long Hair**6%

**Advertised Vs Actual Product**6%

**Quality-Overall**5%

**Suitability Short Hair**4%

**Defective Material/Parts**4%

**Material Quality**4%

**Value For Money**3%

**Length**3%

**Thin**2%