---
title: "decorative bobby pins — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/decorative-bobby-pins"
last_updated: "2026-07-13T22:42:10.537Z"
locale: en
meta:
  description: "a small market ($48K/yr) — decorative bobby pins doesn't clear our bar today."
  "og:description": "a small market ($48K/yr) — decorative bobby pins doesn't clear our bar today."
  "og:title": "decorative bobby pins — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **decorative bobby pins**

**Skip it**

A small market ($48K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 42Conversion 25Competition 74Returns 43Price range 12Avg price 25Brand share 87Review moat 52Quality gap 63

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,429.66**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.8%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+13.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.01**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$48K**

$48K/yr · 262K searches

**Price range**

**Bad****$4.36–$16.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**31 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**48%**

**Open market**

**46%**

- SUMAJU15% - CubGreff12% - Mehayi10% - whitebridge6% - TEEMI5% - inSowni5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women](https://m.media-amazon.com/images/I/41a4jSQbIUL.jpg)**20 PCS Decorative Bobby Pins for Womens Hair Rhinestone Bobby Pins with 5 Elegant Designs (Glod & Silver) Jeweled Hair Pins Decorative Hair Accessories for Women**CubGreff**$9.04**4.5★125 rev](https://www.amazon.com/dp/B0DQ5VBTP3) [2![16 Pieces Geometric Metal Hair Pins Pearls Hair Clips Elegant Hair Barrettes Bridal Gold Metal Bobby Pins Dainty Embellished Bobby Pins for Woman and Girls](https://m.media-amazon.com/images/I/41TRAv6WezL.jpg)**16 Pieces Geometric Metal Hair Pins Pearls Hair Clips Elegant Hair Barrettes Bridal Gold Metal Bobby Pins Dainty Embellished Bobby Pins for Woman and Girls**SUMAJU**$6.88**4.0★584 rev](https://www.amazon.com/dp/B08X6JW731) [3![Mehayi 20 PCS Macaron Pearl Acrylic Resin Fashion Hair Clips Set Cute Hair Barrettes Bobby Pins Boho Fancy Hairpin Accessories Headwear Styling Tools Gifts for Women Girls Decorative Wedding](https://m.media-amazon.com/images/I/516UMtoaY3L.jpg)**Mehayi 20 PCS Macaron Pearl Acrylic Resin Fashion Hair Clips Set Cute Hair Barrettes Bobby Pins Boho Fancy Hairpin Accessories Headwear Styling Tools Gifts for Women Girls Decorative Wedding**Mehayi**$9.02**4.4★7,283 rev](https://www.amazon.com/dp/B08668FQ8Y) [4![WHITEBRIDGE 12pcs Vintage Pearl Hair Bobby Pins Metallic Flower Barrettes Combination Hair Clips for Women Girls Shiny Crystal Diamand Bobby Pins](https://m.media-amazon.com/images/I/51MKzXsojWL.jpg)**WHITEBRIDGE 12pcs Vintage Pearl Hair Bobby Pins Metallic Flower Barrettes Combination Hair Clips for Women Girls Shiny Crystal Diamand Bobby Pins**whitebridge**$6.93**4.4★851 rev](https://www.amazon.com/dp/B08CS1JRTY) [5![10 Pcs Vintage Alloy Mixed Hair Bobby Pins for girls Hair Clips Barrettes for women NO REPEAT RANDOM PACKING](https://m.media-amazon.com/images/I/51-irPAx4KL.jpg)**10 Pcs Vintage Alloy Mixed Hair Bobby Pins for girls Hair Clips Barrettes for women NO REPEAT RANDOM PACKING**TEEMI**$12.76**4.3★481 rev](https://www.amazon.com/dp/B0743BGJXL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DEFENSUN 100 Pcs 2.2 Inch Multi-Color Bobby Pins Cute Colored Hair Pins for Women Girls Non-Slip Strong Grip Styling Hair Accessories with Storage Box](https://m.media-amazon.com/images/I/41KcnEFBV6L.jpg)**DEFENSUN 100 Pcs 2.2 Inch Multi-Color Bobby Pins Cute Colored Hair Pins for Women Girls Non-Slip Strong Grip Styling Hair Accessories with Storage Box**DEFENSUN**$8.52**49 rev2mo ago](https://www.amazon.com/dp/B0GF22P92X) [![16Pcs Bobby Pins for Women Cute Rhinestone & Pearl Decorative Hair Clips Gold Hair Barrettes Hair Accessories for Everyday Fashion Style & Party (16 Gold)](https://m.media-amazon.com/images/I/51cPKq03aaL.jpg)**16Pcs Bobby Pins for Women Cute Rhinestone & Pearl Decorative Hair Clips Gold Hair Barrettes Hair Accessories for Everyday Fashion Style & Party (16 Gold)**Miskate**$9.99**14 rev3mo ago](https://www.amazon.com/dp/B0GR4WFRFP) [![Pearl Fashion Hair Clips Set Hair Accessories for Girls and Ladies Cute Hair Barrettes Bobby Pins Hairpin Headwear Styling Tools Gifts for Women Girls Decorative Wedding (pearl fashion)](https://m.media-amazon.com/images/I/41-CZLHjNTL.jpg)**Pearl Fashion Hair Clips Set Hair Accessories for Girls and Ladies Cute Hair Barrettes Bobby Pins Hairpin Headwear Styling Tools Gifts for Women Girls Decorative Wedding (pearl fashion)**Leenchiry**$9.87**6 rev7mo ago](https://www.amazon.com/dp/B0G4MW5LV9) [![20 Pcs Decorative Hair Clips Fashion Hair Accessories Wedding Bobby Hair Pins Cute Barrettes for Women and Girls Pearl Small Fancy Hair Clip for Short and Fine Hair Birthday Gifts](https://m.media-amazon.com/images/I/41FSc8qRA6L.jpg)**20 Pcs Decorative Hair Clips Fashion Hair Accessories Wedding Bobby Hair Pins Cute Barrettes for Women and Girls Pearl Small Fancy Hair Clip for Short and Fine Hair Birthday Gifts**SUMAJU**$7.42**44 rev8mo ago](https://www.amazon.com/dp/B0FZKKV4TC) [![Kitsch Bobby Pins with White Gemstones Rhinestone Hair Pins for Women Add Effortless Glamour & Secure Hold Durable Decorative Hair Accessories Ideal Gifts for Women - 2pcs](https://m.media-amazon.com/images/I/414R5tc3DLL.jpg)**Kitsch Bobby Pins with White Gemstones Rhinestone Hair Pins for Women Add Effortless Glamour & Secure Hold Durable Decorative Hair Accessories Ideal Gifts for Women - 2pcs**Kitsch**$7.20**1,042 rev10mo ago](https://www.amazon.com/dp/B0FR6FWCZH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![16Pcs Bobby Pins for Women Cute Rhinestone & Pearl Decorative Hair Clips Gold Hair Barrettes Hair Accessories for Everyday Fashion Style & Party (16 Gold)](https://m.media-amazon.com/images/I/51cPKq03aaL.jpg)**16Pcs Bobby Pins for Women Cute Rhinestone & Pearl Decorative Hair Clips Gold Hair Barrettes Hair Accessories for Everyday Fashion Style & Party (16 Gold)**Miskate**$9.99**4.3★**▲ 294%**](https://www.amazon.com/dp/B0GR4WFRFP) [![DEFENSUN 100 Pcs 2.2 Inch Multi-Color Bobby Pins Cute Colored Hair Pins for Women Girls Non-Slip Strong Grip Styling Hair Accessories with Storage Box](https://m.media-amazon.com/images/I/41KcnEFBV6L.jpg)**DEFENSUN 100 Pcs 2.2 Inch Multi-Color Bobby Pins Cute Colored Hair Pins for Women Girls Non-Slip Strong Grip Styling Hair Accessories with Storage Box**DEFENSUN**$8.52**4.3★**▲ 243%**](https://www.amazon.com/dp/B0GF22P92X) [![Pearl Fashion Hair Clips Set Hair Accessories for Girls and Ladies Cute Hair Barrettes Bobby Pins Hairpin Headwear Styling Tools Gifts for Women Girls Decorative Wedding (pearl fashion)](https://m.media-amazon.com/images/I/41-CZLHjNTL.jpg)**Pearl Fashion Hair Clips Set Hair Accessories for Girls and Ladies Cute Hair Barrettes Bobby Pins Hairpin Headwear Styling Tools Gifts for Women Girls Decorative Wedding (pearl fashion)**Leenchiry**$9.87**4.8★**▲ 168%**](https://www.amazon.com/dp/B0G4MW5LV9) [![6PCS/3Pairs Vintage Hair Pins for Women Elegant Rhinestone Hair Clips Flower Bobby Pins Retro Hairpins for Women Ladies and Girls Headwear Styling Tools Hair Accessories MOESUYUM](https://m.media-amazon.com/images/I/31jiGTHdjvL.jpg)**6PCS/3Pairs Vintage Hair Pins for Women Elegant Rhinestone Hair Clips Flower Bobby Pins Retro Hairpins for Women Ladies and Girls Headwear Styling Tools Hair Accessories MOESUYUM**MOESUYUM**$8.95**4.4★**▲ 93%**](https://www.amazon.com/dp/B0BC3CXSFR) [![16 Pieces Gold Rhinestone Bobby Pins Set Delicate Decorative Fancy Crystal Hair Clips Shiny Fancy Metal Barrettes I S X Shaped Diamond Hair Accessories for Women Ladies Girls Wedding Prom Party](https://m.media-amazon.com/images/I/51rMSuXaVaL.jpg)**16 Pieces Gold Rhinestone Bobby Pins Set Delicate Decorative Fancy Crystal Hair Clips Shiny Fancy Metal Barrettes I S X Shaped Diamond Hair Accessories for Women Ladies Girls Wedding Prom Party**SHEHARUHI**$8.73**4.2★**▲ 63%**](https://www.amazon.com/dp/B0DJVP18BB)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — +13.9% search growth over the last 90 days.

7K5KHoliday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Amazing quality”*

**Color**14%

*“Cute colors”*

**Hair Styling**9%

*“Adds elegance to your style”*

**Shape/Style**7%

*“They are quite stylish as well”*

**Durability**7%

*“Can use in a variety of hairstyles and are durable”*

**Value For Money**6%

*“Great value for the money”*

**Ease Of Use**5%

*“Easy to use”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Design-Overall**3%

*“the design is cute”*

**Brightness/Shine/Glow**3%

*“They add such a pretty sparkle”*

### **What buyers complain about **

**Size-Overall**15%

*“Too large”*

**Ease Of Use**10%

*“Difficult to Use”*

**Quality-Overall**7%

*“not very well made”*

**Hair Related**7%

*“would not stay on hair”*

**Suitability Short Hair**7%

*“not functional for all hair types”*

**Durability**6%

*“Just not really going to last”*

**Value For Money**4%

*“Not worth it”*

**Strength**3%

*“Flimsy”*

**Adhesion/Stickiness**3%

*“Too bad they barely had any glue to hold them together”*

**Functionality-Overall**3%

*“Non functional”*

### **Top return reasons **

**Size-Overall**29%

**Suitability Long Hair**15%

**Quality-Overall**8%

**Advertised Vs Actual Product**8%

**Suitability Short Hair**6%

**Defective Material/Parts**4%

**Color**4%

**Ease Of Use**2%

**Functionality-Overall**2%

**Shape/Style**2%