---
title: "dark red nail polish — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/dark-red-nail-polish"
last_updated: "2026-07-13T22:43:03.564Z"
locale: en
meta:
  description: "a deep review moat (30,135 avg reviews) — dark red nail polish doesn't clear our bar today."
  "og:description": "a deep review moat (30,135 avg reviews) — dark red nail polish doesn't clear our bar today."
  "og:title": "dark red nail polish — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **dark red nail polish**

**Skip it**

A deep review moat (30,135 avg reviews) — this niche doesn't clear our bar today.

Market size 38Growth 20Conversion 56Competition 58Returns 96Price range 39Avg price 23Brand share 44Review moat 11Quality gap 60

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$1.07–$23.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$188K**

$188K/yr · 477K searches

**Avg price**

**Bad****$8.40**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-9.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****30,134.69**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**14 **▲rising

**Sellers**

**64**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- OPI32% - Sally Hansen26% - essie11% - OpenLive6% - GAOY4% - COSMOO4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$9K10%$19K15%$28K20%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish](https://m.media-amazon.com/images/I/31cvFB39mLL.jpg)**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**4.4★28,405 rev](https://www.amazon.com/dp/B09LBFSLM4) [2![OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/413KKaPXreL.jpg)**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★91,450 rev](https://www.amazon.com/dp/B07D5NGSS5) [3![essie Salon-Quality Nail Polish 8-Free Vegan Deep Red Wine Bordeaux 0.46 fl oz](https://m.media-amazon.com/images/I/31m0xdEts3L.jpg)**essie Salon-Quality Nail Polish 8-Free Vegan Deep Red Wine Bordeaux 0.46 fl oz**essie**$8.78**4.6★7,240 rev](https://www.amazon.com/dp/B00770OUUM) [4![OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41I2MhIp98L.jpg)**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★91,450 rev](https://www.amazon.com/dp/B00421YYXW) [5![OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31rEBhf67bL.jpg)**OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.98**4.1★1,330 rev](https://www.amazon.com/dp/B0DYDGF3N6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31XMbPStyfL.jpg)**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**374 rev9mo ago](https://www.amazon.com/dp/B0DCCJKCGD) [![Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home](https://m.media-amazon.com/images/I/41a82acGaGL.jpg)**Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home**Beuxize**$5.56**62 rev11mo ago](https://www.amazon.com/dp/B0FM7VMFN4) [![GELLEN Dark Red Nail Polish Set Deep Burgundy Wine Cherry Blood Red 6 Colors Fall Winter Quick Air Dry Regular Nail Polish for Women Gifts DIY Art Nails Home Salon Not UV Gel Hema Free Non-toxic](https://m.media-amazon.com/images/I/51fCRTsWCXL.jpg)**GELLEN Dark Red Nail Polish Set Deep Burgundy Wine Cherry Blood Red 6 Colors Fall Winter Quick Air Dry Regular Nail Polish for Women Gifts DIY Art Nails Home Salon Not UV Gel Hema Free Non-toxic**GELLEN**$10.04**2,868 rev11mo ago](https://www.amazon.com/dp/B0F2N5J834) [![OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/316vOHGMkGL.jpg)**OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.38**503 rev1y ago](https://www.amazon.com/dp/B0FDW7VVTX) [![OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31rEBhf67bL.jpg)**OpenLive 16.5ml Dark Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.98**1,330 rev1y ago](https://www.amazon.com/dp/B0DYDGF3N6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color](https://m.media-amazon.com/images/I/31kaoaCgx9L.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color**Sally Hansen**$6.02**4.4★**▲ 515%**](https://www.amazon.com/dp/B0DDZC7KVB) [![OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free](https://m.media-amazon.com/images/I/31pDevRfwCL.jpg)**OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$12.01**4.6★**▲ 243%**](https://www.amazon.com/dp/B000E34464) [![Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home](https://m.media-amazon.com/images/I/41a82acGaGL.jpg)**Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home**Beuxize**$5.56**4.1★**▲ 216%**](https://www.amazon.com/dp/B0FM7VMFN4) [![OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/316vOHGMkGL.jpg)**OpenLive 16.5ml Jelly Burgundy Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.38**3.9★**▲ 157%**](https://www.amazon.com/dp/B0FDW7VVTX) [![L.A. COLORS Color Craze Nail Polish Hot Blooded CNP406](https://m.media-amazon.com/images/I/31iKEKPMk5L.jpg)**L.A. COLORS Color Craze Nail Polish Hot Blooded CNP406**L.A. COLORS**$1.07**4.4★**▲ 93%**](https://www.amazon.com/dp/B005QBQ6T2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

30K20KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**59%

*“Rich color”*

**Quality-Overall**7%

*“Really good nail polish”*

**Value For Money**3%

*“Worth for money”*

**Durability**3%

*“Its very durable”*

**Stitch/Finish/Polish**3%

*“Beautiful finish”*

**Moist/Dry**2%

*“Dries well too”*

**Advertised Vs Actual Product**2%

*“As described”*

**Coverage**2%

*“Good coverage”*

**Ease Of Application**2%

*“Easy to apply”*

**Brightness/Shine/Glow**1%

*“Very shine”*

### **What buyers complain about **

**Color**27%

*“Very dark”*

**Moist/Dry**12%

*“Doesn't dry”*

**Quality-Overall**9%

*“Bad quality”*

**Thickness**6%

*“I wish the brush could be thicker as it is very thin”*

**Advertised Vs Actual Product**6%

*“It does not look like the picture”*

**Durability**5%

*“it falls apart the same day”*

**Paint Quality**2%

*“when painted on 1/2/3 coats it has a very brown undertone”*

**Value For Money**2%

*“not worth the money”*

**Adhesion/Stickiness**2%

*“it's very sticky”*

**Smell**2%

*“the odor is so intense”*

### **Top return reasons **

**Color**53%

**Advertised Vs Actual Product**9%

**Functionality-Overall**6%

**Quality-Overall**4%

**Moist/Dry**4%

**Thickness**3%

**Paint Quality**2%

**Leak-Proof**2%

**Value For Money**2%

**Smell**1%