---
title: "commercial hand soap — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/commercial-hand-soap"
last_updated: "2026-07-13T23:05:49.311Z"
locale: en
meta:
  description: "commercial hand soap shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "commercial hand soap shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "commercial hand soap — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **commercial hand soap**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 36Conversion 87Competition 78Returns 99Price range 81Avg price 95Brand share 49Review moat 23Quality gap 38

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.38**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$3.96–$66.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$169K**

$169K/yr · 69K searches

**Review moat**

**Bad****7,469.26**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**18 **▲rising

**Sellers**

**231**

**Top-5 brand share**

**76%**

**Open market**

**17%**

- Ginger Lily Farms25% - Amazon Basics16% - Dial14% - Softsoap13% - Genuine Joe8% - Clean Revolution8% - Open — no brand owns it (12 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dial 154013M Liquid Gold Antimicrobial Soap 1 Gallon (pack of 1)](https://m.media-amazon.com/images/I/412rFocYxrL.jpg)**Dial 154013M Liquid Gold Antimicrobial Soap 1 Gallon (pack of 1)**Dial**$22.71**4.7★7,783 rev](https://www.amazon.com/dp/B000JK3M0G) [2![Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz)](https://m.media-amazon.com/images/I/31ZR6aVTacL.jpg)**Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz)**Ginger Lily Farms**$19.60**4.6★1,201 rev](https://www.amazon.com/dp/B0BYKQW3DN) [3![Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon](https://m.media-amazon.com/images/I/41qjQr2MA+L.jpg)**Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon**Softsoap**$17.82**4.7★2,922 rev](https://www.amazon.com/dp/B0C822FRPY) [4![Genuine Joe 02105CT Hand Soap Lotion Dispenser Refill 1Gal 4/CT Pink](https://m.media-amazon.com/images/I/51BCDNs9KsL.jpg)**Genuine Joe 02105CT Hand Soap Lotion Dispenser Refill 1Gal 4/CT Pink**Genuine Joe**$40.53**4.2★1,298 rev](https://www.amazon.com/dp/B00PS50LLA) [5![Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Dermatologist-Tested pH Balanced Citrus 50 Fl Oz (Pack of 2) (Previously Solimo)](https://m.media-amazon.com/images/I/41epIg-nt4L.jpg)**Amazon Basics Liquid Hand Soap Refill Light Moisturizing Triclosan-Free Dermatologist-Tested pH Balanced Citrus 50 Fl Oz (Pack of 2) (Previously Solimo)**Amazon Basics**$7.65**4.4★11,877 rev](https://www.amazon.com/dp/B09HHBZXB7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Soapbox Liquid Hand Soap Gallon Refill Coconut Milk & Sandalwood | Vegan Paraben Free Moisturizing Natural Hand Wash for Kitchen and Bathroom 128oz Gallon Refill (Pack of 1)](https://m.media-amazon.com/images/I/31d5kAzw-jL.jpg)**Soapbox Liquid Hand Soap Gallon Refill Coconut Milk & Sandalwood | Vegan Paraben Free Moisturizing Natural Hand Wash for Kitchen and Bathroom 128oz Gallon Refill (Pack of 1)**Soapbox**$37.06**47 rev5mo ago](https://www.amazon.com/dp/B0GM2XG9BD) [![Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals](https://m.media-amazon.com/images/I/41QF0VdDkSL.jpg)**Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals**Crystalino**$22.41**25 rev1y ago](https://www.amazon.com/dp/B0DYL6VJFF) [![Health Guard Foaming Antibacterial Hand Soap #21352 for use with discontinued Members Mark/Sams Club/Ecolab soap dispenser same formula as discontinued soap #915169 4/1000 mL refill bags](https://m.media-amazon.com/images/I/51qa1eEzmGL.jpg)**Health Guard Foaming Antibacterial Hand Soap #21352 for use with discontinued Members Mark/Sams Club/Ecolab soap dispenser same formula as discontinued soap #915169 4/1000 mL refill bags**Kutol**$47.69**131 rev1y ago](https://www.amazon.com/dp/B0DK7Z4VHK) [![AGS Almond Liquid Hand Soap Refill (Gallon) Bulk Commercial Liquid Soft Refill 1 Gallon Non Antibacterial Hand Soap Lotion Handsoap Cherry Almond](https://m.media-amazon.com/images/I/41WEItuIebL.jpg)**AGS Almond Liquid Hand Soap Refill (Gallon) Bulk Commercial Liquid Soft Refill 1 Gallon Non Antibacterial Hand Soap Lotion Handsoap Cherry Almond**AGS Commercial Supply**$20.75**62 rev2y ago](https://www.amazon.com/dp/B0D33Q4JL1) [![Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Rain Water Scent 1 Gallon (128 fl oz)](https://m.media-amazon.com/images/I/3142Gk1BaYL.jpg)**Ginger Lily Farms Club & Fitness Conditioning Liquid Hand Soap Refill 100% Vegan & Cruelty-Free Rain Water Scent 1 Gallon (128 fl oz)**Ginger Lily Farms**$19.57**1,201 rev2y ago](https://www.amazon.com/dp/B0D26GSRGD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Soapbox Liquid Hand Soap Gallon Refill Coconut Milk & Sandalwood | Vegan Paraben Free Moisturizing Natural Hand Wash for Kitchen and Bathroom 128oz Gallon Refill (Pack of 1)](https://m.media-amazon.com/images/I/31d5kAzw-jL.jpg)**Soapbox Liquid Hand Soap Gallon Refill Coconut Milk & Sandalwood | Vegan Paraben Free Moisturizing Natural Hand Wash for Kitchen and Bathroom 128oz Gallon Refill (Pack of 1)**Soapbox**$37.06**4.7★**▲ 282%**](https://www.amazon.com/dp/B0GM2XG9BD) [![Dial Professional Basics Hypoallergenic Liquid Hand Soap  1 Gallon Refill Bottle 128 Fl Oz](https://m.media-amazon.com/images/I/31PHmwu20kL.jpg)**Dial Professional Basics Hypoallergenic Liquid Hand Soap 1 Gallon Refill Bottle 128 Fl Oz**Dial**$22.25**4.6★**▲ 264%**](https://www.amazon.com/dp/B007IX8H0M) [![Amazon Basics Liquid Hand Soap Refill Mango and Coconut Water Scent Triclosan-Free Dermatologist Tested pH Balanced Paraben-Free 50 Fl Oz (Pack of 1) (Previously Solimo)](https://m.media-amazon.com/images/I/41i1zEu4LcL.jpg)**Amazon Basics Liquid Hand Soap Refill Mango and Coconut Water Scent Triclosan-Free Dermatologist Tested pH Balanced Paraben-Free 50 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$4.08**4.6★**▲ 157%**](https://www.amazon.com/dp/B09HH95J2Z) [![Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)](https://m.media-amazon.com/images/I/410fqupKFIL.jpg)**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)**Amazon Basics**$7.57**4.6★**▲ 129%**](https://www.amazon.com/dp/B09HHDGQKD) [![Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals](https://m.media-amazon.com/images/I/41QF0VdDkSL.jpg)**Crystalino Lavender Essential Oil Gallon Liquid Hand Soap Refill (1 Gal) Non-Toxic Bathroom Hand Wash Soap Bulk Non-Antibacterial Jabon Para Manos handsoap gallon bulk refill deals**Crystalino**$22.41**4.1★**▲ 106%**](https://www.amazon.com/dp/B0DYL6VJFF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.

2K1KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×