---
title: "byredo hand soap — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/byredo-hand-soap"
last_updated: "2026-07-13T20:18:56.360Z"
locale: en
meta:
  description: "byredo hand soap shows a sweet-spot price point ($42.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "byredo hand soap shows a sweet-spot price point ($42.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "byredo hand soap — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

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# **byredo hand soap**

**Worth a look**

Shows a sweet-spot price point ($42.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 27Conversion 75Competition 57Returns 92Price range 95Avg price 95Brand share 20Review moat 61Quality gap 47

**Avg price**

**Incredible****$42.41**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$23.57–$79.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$754K**

$754K/yr · 256K searches

**Review moat**

**Good****1,049.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**42**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Molton Brown59% - L'OCCITANE13% - Diptyque Paris12% - Aesop6% - Byredo3% - Jo Malone3% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$38K10%$75K15%$113K20%$151K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/315pL9gPs7L.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.73**4.6★1,400 rev](https://www.amazon.com/dp/B0BY37RD4C) [2![Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/31dUdiJ2AyL.jpg)**Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.82**4.6★2,089 rev](https://www.amazon.com/dp/B0BY36RL16) [3![Diptyque Solution Exfoliating Hand Wash 350 ml 11.8 fl oz](https://m.media-amazon.com/images/I/41A6TYIe1LL.jpg)**Diptyque Solution Exfoliating Hand Wash 350 ml 11.8 fl oz**Diptyque Paris**$79.03**4.0★29 rev](https://www.amazon.com/dp/B0BYCWRJL4) [4![Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.](https://m.media-amazon.com/images/I/41hH6g984UL.jpg)**Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$34.90**4.5★1,247 rev](https://www.amazon.com/dp/B0BY39VG69) [5![Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.](https://m.media-amazon.com/images/I/31PBZrkqjcL.jpg)**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**4.6★580 rev](https://www.amazon.com/dp/B0BZ8LXJRC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan](https://m.media-amazon.com/images/I/41FmM+9x4mL.jpg)**LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$33.48**4,165 rev2mo ago](https://www.amazon.com/dp/B0G1TYYMK5) [![LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan](https://m.media-amazon.com/images/I/41FmM+9x4mL.jpg)**LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$33.53**4,165 rev2mo ago](https://www.amazon.com/dp/B0G1TX291Q) [![LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan](https://m.media-amazon.com/images/I/41Zyzwz90JL.jpg)**LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$39.26**4,165 rev2mo ago](https://www.amazon.com/dp/B0G1TVJB5C) [![Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.](https://m.media-amazon.com/images/I/31cCml9AT5L.jpg)**Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$47.57**19 rev4mo ago](https://www.amazon.com/dp/B0CB74GRHW) [![Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day](https://m.media-amazon.com/images/I/31bXotZrTwL.jpg)**Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day**Molton Brown**$55.09**30 rev5mo ago](https://www.amazon.com/dp/B0GHYZ1R51)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan](https://m.media-amazon.com/images/I/41FmM+9x4mL.jpg)**LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$33.53**4.6★**▲ 269%**](https://www.amazon.com/dp/B0G1TX291Q) [![LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan](https://m.media-amazon.com/images/I/41Zyzwz90JL.jpg)**LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$39.26**4.6★**▲ 268%**](https://www.amazon.com/dp/B0G1TVJB5C) [![LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan](https://m.media-amazon.com/images/I/41FmM+9x4mL.jpg)**LOCCITANE Shea Butter Extra-Gentle Hand & Body Liquid Soap Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan**L'OCCITANE**$33.48**4.6★**▲ 267%**](https://www.amazon.com/dp/B0G1TYYMK5) [![LOccitane Shea Hands & Body Lavender Liquid Soap 10.10 fl. oz](https://m.media-amazon.com/images/I/31+8kzh-kmL.jpg)**LOccitane Shea Hands & Body Lavender Liquid Soap 10.10 fl. oz**L'OCCITANE**$32.90**4.6★**▲ 170%**](https://www.amazon.com/dp/B0834YQNVQ) [![Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.](https://m.media-amazon.com/images/I/31cCml9AT5L.jpg)**Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$47.57**4.9★**▲ 169%**](https://www.amazon.com/dp/B0CB74GRHW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 95 weeks — +1.4% search growth over the last 90 days.

7K5KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**55%

*“Clean smell lovely”*

**Value For Money**5%

*“Good value for price”*

**Quality-Overall**5%

*“MB is excellent product”*

**Cleansing**5%

*“High quality, gentle exfoliation”*

**Soft Feel**4%

*“Love the way this feels on my skin, super soft and gentle”*

**Moist/Dry**2%

*“the soap is moisturizing”*

**Durability**2%

*“It lasted several months”*

**Lather**1%

*“The soap lathers well, cleans effectively, and doesnt leave my hands feeling dry or tight afterward”*

**Design-Overall**1%

*“I like the bottle design”*

**Suitability Dry Skin**1%

*“easy on dry skin”*

### **What buyers complain about **

**Motor Power**18%

*“BAD PUMP”*

**Smell**17%

*“Smells awful”*

**Value For Money**13%

*“But pricey”*

**Moist/Dry**4%

*“very drying”*

**Ease Of Use**4%

*“Won't open”*

**Dispensing Mechanism**3%

*“neither one dispenses soap in a fashion where the pump apparatus does not leak”*

**Functionality-Overall**3%

*“several other people tried the pump didnt work”*

**Quality-Overall**2%

*“Overall over priced too high for quality”*

**Ease Of Cleaning**2%

*“It has been an ongoing frustrating experience using up this soap”*

**Durability**2%

*“broke off before I could even use it”*

### **Top return reasons **

**Motor Power**35%

**Smell**32%

**Leak-Proof**8%

**Advertised Vs Actual Product**5%

**Value For Money**3%

**Size-Overall**3%

**Dispensing Mechanism**3%

**Defective Material/Parts**2%

**Functionality-Overall**1%

**Material Quality**1%