---
title: "butterfly hair clips — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/butterfly-hair-clips"
last_updated: "2026-07-14T03:08:31.240Z"
locale: en
meta:
  description: "butterfly hair clips shows low returns (1.8%), but prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list."
  "og:description": "butterfly hair clips shows low returns (1.8%), but prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list."
  "og:title": "butterfly hair clips — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **butterfly hair clips**

**Worth a look**

Shows low returns (1.8%), but prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list.

Market size 77Growth 59Conversion 69Competition 46Returns 78Price range 0Avg price 20Brand share 60Review moat 38Quality gap 24

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$941K**

$941K/yr · 2.0M searches

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+34.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,677.54**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.31**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.86–$12.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**69%**

**Open market**

**26%**

- JASVERLIN29% - XIEHE18% - BEBEEPOO12% - Ruocce5% - SUMAJU5% - ITingstere5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$94K20%$188K30%$282K40%$376K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![JASVERLIN Glitter Mini Butterfly Hair Claw Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Tiny Clip in 10 Assorted Colors Set of 50 (Glitter)](https://m.media-amazon.com/images/I/51joO8n64hL.jpg)**JASVERLIN Glitter Mini Butterfly Hair Claw Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Tiny Clip in 10 Assorted Colors Set of 50 (Glitter)**JASVERLIN**$7.72**4.7★3,484 rev](https://www.amazon.com/dp/B0BGXXT1XM) [2![50 Packs Assorted Color Butterfly Hair Clips Beautiful Mini Butterfly Hair Clips Hair Accessories for Women and Girls (50 pcs Random Colour)](https://m.media-amazon.com/images/I/51WGwB31LbL.jpg)**50 Packs Assorted Color Butterfly Hair Clips Beautiful Mini Butterfly Hair Clips Hair Accessories for Women and Girls (50 pcs Random Colour)**XIEHE**$4.32**4.4★8,174 rev](https://www.amazon.com/dp/B0DZ28S59S) [3![Mini Butterfly Hair Claw Clips Glitter Hair Clips Claw Small Hair Clips Sparkly Colorful Hair Accessories for Girls and Women Cute Small Tiny Clip Set of 50](https://m.media-amazon.com/images/I/51fUY+CFmiL.jpg)**Mini Butterfly Hair Claw Clips Glitter Hair Clips Claw Small Hair Clips Sparkly Colorful Hair Accessories for Girls and Women Cute Small Tiny Clip Set of 50**BEBEEPOO**$5.85**4.6★328 rev](https://www.amazon.com/dp/B0DHMS152X) [4![80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk](https://m.media-amazon.com/images/I/51yU2m6cmFL.jpg)**80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk**SUMAJU**$6.78**4.4★59 rev](https://www.amazon.com/dp/B0G4JTK3TK) [5![18Pcs Rhinestone Butterfly Hair Clips for Teens Women Y2K Glitter Hair Jaw Clips Cute Headwear Gifts for Wedding and Back to School](https://m.media-amazon.com/images/I/41xeroGpDSL.jpg)**18Pcs Rhinestone Butterfly Hair Clips for Teens Women Y2K Glitter Hair Jaw Clips Cute Headwear Gifts for Wedding and Back to School**ITingstere**$8.69**4.6★512 rev](https://www.amazon.com/dp/B0CRYBVZWZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Teenitor Mini Butterfly Hair Claw Clips Glitter Claw Clip Small Hair Clips 32PCS Sparkly Colorful Butterfly Clips with Box Cute Hair Accessories for Girls Toddler Women](https://m.media-amazon.com/images/I/51MXA31fq4L.jpg)**Teenitor Mini Butterfly Hair Claw Clips Glitter Claw Clip Small Hair Clips 32PCS Sparkly Colorful Butterfly Clips with Box Cute Hair Accessories for Girls Toddler Women**Teenitor**$5.86**28 rev6mo ago](https://www.amazon.com/dp/B0GF7KRXMC) [![80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk](https://m.media-amazon.com/images/I/51yU2m6cmFL.jpg)**80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk**SUMAJU**$6.78**59 rev7mo ago](https://www.amazon.com/dp/B0G4JTK3TK) [![Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)](https://m.media-amazon.com/images/I/412olvlE6gL.jpg)**Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)**INTWGH**$9.50**13 rev8mo ago](https://www.amazon.com/dp/B0FZBQHBSF) [![Glitter Mini Butterfly Hair Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Hair Claw Clips 10 Assorted Colors Set of 100 (Glitter)](https://m.media-amazon.com/images/I/511BoZW6kFL.jpg)**Glitter Mini Butterfly Hair Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Hair Claw Clips 10 Assorted Colors Set of 100 (Glitter)**BEBEEPOO**$5.50**131 rev1y ago](https://www.amazon.com/dp/B0FBWPK7R9) [![Paderison 20Pcs Butterfly Hair Clips Moving Rainbow Glitter Clips Fairy Accessories for Women Hair Accessories for Teens Colorful Hair Clips](https://m.media-amazon.com/images/I/51haubm2laL.jpg)**Paderison 20Pcs Butterfly Hair Clips Moving Rainbow Glitter Clips Fairy Accessories for Women Hair Accessories for Teens Colorful Hair Clips**Paderison**$8.09**397 rev1y ago](https://www.amazon.com/dp/B0DJVHNV9W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Teenitor Mini Butterfly Hair Claw Clips Glitter Claw Clip Small Hair Clips 32PCS Sparkly Colorful Butterfly Clips with Box Cute Hair Accessories for Girls Toddler Women](https://m.media-amazon.com/images/I/51MXA31fq4L.jpg)**Teenitor Mini Butterfly Hair Claw Clips Glitter Claw Clip Small Hair Clips 32PCS Sparkly Colorful Butterfly Clips with Box Cute Hair Accessories for Girls Toddler Women**Teenitor**$5.86**4.8★**▲ 246%**](https://www.amazon.com/dp/B0GF7KRXMC) [![80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk](https://m.media-amazon.com/images/I/51yU2m6cmFL.jpg)**80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk**SUMAJU**$6.78**4.4★**▲ 217%**](https://www.amazon.com/dp/B0G4JTK3TK) [![Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)](https://m.media-amazon.com/images/I/412olvlE6gL.jpg)**Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)**INTWGH**$9.50**5.0★**▲ 122%**](https://www.amazon.com/dp/B0FZBQHBSF) [![JASVERLIN Butterfly Clips for Hair 50pcs Cute Mini Small Hair Accessories for Kids Teens Girls Women 90s Y2K Colorful Pastel Clip Claw 10 Colors (Jelly)](https://m.media-amazon.com/images/I/51o5D0Xe3UL.jpg)**JASVERLIN Butterfly Clips for Hair 50pcs Cute Mini Small Hair Accessories for Kids Teens Girls Women 90s Y2K Colorful Pastel Clip Claw 10 Colors (Jelly)**JASVERLIN**$7.69**4.7★**▲ 74%**](https://www.amazon.com/dp/B0BGXWGVNB) [![DEEKA 12 PCS 3D Moving Butterfly Hair Clips Metal Gold Moving Wings Butterfly Hair Accessories 90s Hair Clips Barrette for Women and Girls -Gold](https://m.media-amazon.com/images/I/511E21j6mHL.jpg)**DEEKA 12 PCS 3D Moving Butterfly Hair Clips Metal Gold Moving Wings Butterfly Hair Accessories 90s Hair Clips Barrette for Women and Girls -Gold**DEEKA**$8.28**4.6★**▲ 62%**](https://www.amazon.com/dp/B09Y2187KH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.

60K40KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**17%

*“Cute colors”*

**Quality-Overall**13%

*“Good quality and holds fine hair”*

**Value For Money**9%

*“Good Deal”*

**Suitability Straight Hair**8%

*“They looked really nice in hair”*

**Size-Overall**7%

*“Fits a surprising amount of hair”*

**Durability**6%

*“Durable, holds hair well”*

**Ease Of Use**5%

*“Super easy”*

**Hair Styling**4%

*“They hold your hair with no problem”*

**Brightness/Shine/Glow**4%

*“The bright colors”*

**Advertised Vs Actual Product**3%

*“As advertised”*

### **What buyers complain about **

**Size-Overall**26%

*“Extremely small”*

**Durability**10%

*“breakable”*

**Quality-Overall**8%

*“To low quality”*

**Strength**5%

*“flimsy”*

**Material Quality**3%

*“cheap thin plastic”*

**Color**3%

*“They did change color a little because I sprayed product on them”*

**Suitability Long Hair**3%

*“they aren't ideal for hair retention”*

**Suitability Short Hair**3%

*“Not for thicker hair”*

**Brightness/Shine/Glow**2%

*“just really not impressed with the glitter”*

**Thickness**2%

*“not great for thick pieces”*

### **Top return reasons **

**Size-Overall**53%

**Suitability Long Hair**13%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Color**4%

**Suitability Short Hair**3%

**Defective Material/Parts**3%

**Value For Money**2%

**Brightness/Shine/Glow**1%

**Suitability Colored Hair**1%