---
title: "butter yellow nail polish — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/butter-yellow-nail-polish"
last_updated: "2026-07-14T00:56:55.622Z"
locale: en
meta:
  description: "butter yellow nail polish shows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list."
  "og:description": "butter yellow nail polish shows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list."
  "og:title": "butter yellow nail polish — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **butter yellow nail polish**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 20Growth 95Conversion 64Competition 44Returns 98Price range 43Avg price 23Brand share 15Review moat 21Quality gap 77

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+116.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.15–$24.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.35**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****11,776.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$79K**

$79K/yr · 167K searches

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**80**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- OPI49% - Sally Hansen17% - essie15% - beetles Gel Polish9% - GAOY3% - CANNI2% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$31K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection](https://m.media-amazon.com/images/I/31PTqo0-uwL.jpg)**OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection**OPI**$11.88**4.6★91,450 rev](https://www.amazon.com/dp/B0BPMGGR25) [2![OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31XzFQWpH5L.jpg)**OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$11.98**4.4★572 rev](https://www.amazon.com/dp/B0GGR98DNM) [3![OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31D2ZwkU07L.jpg)**OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026**OPI**$24.00**4.2★108 rev](https://www.amazon.com/dp/B0GJ6ZWTHM) [4![Beetles Butter Yellow Nail Polish - Melt Like Butter 0.51Fl Oz/15ML Pastle Yellow Nail Polish Quick Dry Soft Color Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon](https://m.media-amazon.com/images/I/31qmkNqZxYL.jpg)**Beetles Butter Yellow Nail Polish - Melt Like Butter 0.51Fl Oz/15ML Pastle Yellow Nail Polish Quick Dry Soft Color Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon**beetles Gel Polish**$7.63**4.1★906 rev](https://www.amazon.com/dp/B0CZP75PXP) [5![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color](https://m.media-amazon.com/images/I/3171dPSF5OL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color**Sally Hansen**$6.24**4.3★3,866 rev](https://www.amazon.com/dp/B0CLHKBNL3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31D2ZwkU07L.jpg)**OPI GelColor Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz | The New OPIcons Collection | Spring 2026**OPI**$24.00**108 rev4mo ago](https://www.amazon.com/dp/B0GJ6ZWTHM) [![OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31XzFQWpH5L.jpg)**OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$11.98**572 rev5mo ago](https://www.amazon.com/dp/B0GGR98DNM) [![essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz](https://m.media-amazon.com/images/I/21bPqiXE3OL.jpg)**essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz**essie**$9.53**2,190 rev7mo ago](https://www.amazon.com/dp/B0G31DRFXG) [![JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)](https://m.media-amazon.com/images/I/41+rjW1CfNL.jpg)**JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)**JODSONE**$4.53**877 rev1y ago](https://www.amazon.com/dp/B0DY3G45BV) [![OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying](https://m.media-amazon.com/images/I/31Tk8PAV0FL.jpg)**OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.66**9,595 rev1y ago](https://www.amazon.com/dp/B0DKLML22J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz](https://m.media-amazon.com/images/I/21bPqiXE3OL.jpg)**essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz**essie**$9.53**4.4★**▲ 96%**](https://www.amazon.com/dp/B0G31DRFXG) [![Beetles Soft Butter Yellow Nail Polish - 0.51Fl Oz/15ML Pastel Yellow Nail Polish Quick Dry for Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon](https://m.media-amazon.com/images/I/31tGs1PyRKL.jpg)**Beetles Soft Butter Yellow Nail Polish - 0.51Fl Oz/15ML Pastel Yellow Nail Polish Quick Dry for Spring Nails Long-Lasting Pastel Nails Fingernail Art Effect for Manicure Salon**beetles Gel Polish**$7.93**4.1★**▲ 66%**](https://www.amazon.com/dp/B0DD397HWQ) [![Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Semi-opaque | 460 Ray Of Light | Buttery Yellow Nail Color](https://m.media-amazon.com/images/I/31d047FdSuL.jpg)**Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Semi-opaque | 460 Ray Of Light | Buttery Yellow Nail Color**Sally Hansen**$7.44**4.4★**▲ 34%**](https://www.amazon.com/dp/B0DDZJYG1F) [![REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 002 Makin The Most 0.27 fl oz](https://m.media-amazon.com/images/I/311dlcVTYmL.jpg)**REVLON Ultra HD Snap Nail Color Natural Rich Glossy Polish 100% Vegan Formula No Base or Top Coat Needed 002 Makin The Most 0.27 fl oz**REVLON**$5.94**4.2★**▲ 31%**](https://www.amazon.com/dp/B08N3CCN35) [![OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31XzFQWpH5L.jpg)**OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$11.98**4.4★**▲ 28%**](https://www.amazon.com/dp/B0GGR98DNM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +116.3% search growth over the last 90 days.

6K4KSpike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**53%

*“The colors are very true to the picture”*

**Quality-Overall**8%

*“Great product”*

**Value For Money**5%

*“Good price”*

**Ease Of Application**3%

*“it applied nicely”*

**Moist/Dry**2%

*“Goes on smoothly and dries quickly”*

**Suitability Hot Weather**2%

*“It's perfect for spring”*

**Brightness/Shine/Glow**2%

*“leaves a super glossy shine”*

**Durability**2%

*“It lasted about 4 to 5 days of heavy use on my fingers before chipping”*

**Shape/Style**2%

*“Works darn well for that natural look”*

**Soft Feel**1%

*“Goes on smooth”*

### **What buyers complain about **

**Color**25%

*“Color not as expected”*

**Thickness**12%

*“Color is not thick at all”*

**Advertised Vs Actual Product**11%

*“The color doesnt look like the picture either”*

**Moist/Dry**8%

*“was slow to dry”*

**Quality-Overall**7%

*“Cheaply made”*

**Ease Of Application**4%

*“Not even application”*

**Paint Quality**2%

*“Nail polish is like water”*

**Coverage**2%

*“provided very poor coverage on the nail itself”*

**Durability**2%

*“Unfortunately this brand only lasted less than 3 days before it started chipping”*

**Size-Overall**1%

*“Small bottle”*

### **Top return reasons **

**Color**55%

**Advertised Vs Actual Product**9%

**Functionality-Overall**6%

**Thickness**5%

**Quality-Overall**5%

**Texture/Consistency-Overall**2%

**Adhesion/Stickiness**2%

**Paint Quality**1%

**Value For Money**1%

**Smell**1%