---
title: "burnt orange gel nail polish — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/burnt-orange-gel-nail-polish"
last_updated: "2026-07-14T02:01:01.954Z"
locale: en
meta:
  description: "a small market ($28K/yr) — burnt orange gel nail polish doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — burnt orange gel nail polish doesn't clear our bar today."
  "og:title": "burnt orange gel nail polish — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **burnt orange gel nail polish**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 39Conversion 58Competition 57Returns 83Price range 52Avg price 26Brand share 44Review moat 21Quality gap 57

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.05–$25.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.13**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****11,731.61**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$28K**

$28K/yr · 61K searches

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**13**

**Top-5 brand share**

**78%**

**Open market**

**16%**

- beetles Gel Polish27% - Double Rhythm24% - GAOY11% - MEGIOR8% - MAYCHAO8% - TOMICCA5% - Open — no brand owns it (5 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles Orange Gel Nail Polish - 1Pcs 15ml Dark Orange Color Soak Off Gel Polish Nail Art Manicure Salon DIY Uv Lamp Nail Design Decoration at Home](https://m.media-amazon.com/images/I/41JIMVjGX0L.jpg)**Beetles Orange Gel Nail Polish - 1Pcs 15ml Dark Orange Color Soak Off Gel Polish Nail Art Manicure Salon DIY Uv Lamp Nail Design Decoration at Home**beetles Gel Polish**$8.83**4.4★53,698 rev](https://www.amazon.com/dp/B0F18VRLWD) [2![Double Rhythm 0.5Oz Gel Polish Pure Sheer Same Color Same Bottle Soak Off 15ML Gel Polish Manicure Salon Nail Art DIY at Home for Women (Pumpkin Orange-A1100)](https://m.media-amazon.com/images/I/413kJApVUtL.jpg)**Double Rhythm 0.5Oz Gel Polish Pure Sheer Same Color Same Bottle Soak Off 15ML Gel Polish Manicure Salon Nail Art DIY at Home for Women (Pumpkin Orange-A1100)**Double Rhythm**$6.83**4.4★7,147 rev](https://www.amazon.com/dp/B0CPP74FTZ) [3![MEGIOR Orange Gel Nail Polish 15ML Fall Pumpkin Soak Off UV LED Gel Polish Long Lasting Nail Art Starter Manicure Salon for Women Girls Home DIY 0.5 Fl Oz](https://m.media-amazon.com/images/I/31qoqUbzLnL.jpg)**MEGIOR Orange Gel Nail Polish 15ML Fall Pumpkin Soak Off UV LED Gel Polish Long Lasting Nail Art Starter Manicure Salon for Women Girls Home DIY 0.5 Fl Oz**MEGIOR**$6.71**4.4★504 rev](https://www.amazon.com/dp/B0D97VHNVC) [4![MAYCHAO 15ML Gel Nail Polish 1Pc Fall Pumpkin Gel Polish Soak Off UV LED Orange Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ](https://m.media-amazon.com/images/I/41y-6keOiWL.jpg)**MAYCHAO 15ML Gel Nail Polish 1Pc Fall Pumpkin Gel Polish Soak Off UV LED Orange Nail Polish Nail Art Starter Manicure Salon DIY at Home 0.5 OZ**MAYCHAO**$6.53**4.3★7,078 rev](https://www.amazon.com/dp/B0BBVFRS2C) [5![Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Nail Polish Nail Art DIY at Home (Brown Orange-A1447)](https://m.media-amazon.com/images/I/41YOP5DhKyL.jpg)**Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Nail Polish Nail Art DIY at Home (Brown Orange-A1447)**Double Rhythm**$6.80**4.3★3,729 rev](https://www.amazon.com/dp/B0D4VFHNRC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women](https://m.media-amazon.com/images/I/51EYx3PF9QL.jpg)**Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women**beetles Gel Polish**$9.30**31,317 rev2mo ago](https://www.amazon.com/dp/B0G51QRJ7L) [![RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter](https://m.media-amazon.com/images/I/41z-OAsT1hL.jpg)**RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter**RARJSM**$6.70**813 rev9mo ago](https://www.amazon.com/dp/B0FWCKC1BL) [![GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home](https://m.media-amazon.com/images/I/411znlNOVzL.jpg)**GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home**GAOY**$7.40**1,731 rev10mo ago](https://www.amazon.com/dp/B0FNJW6M8Q) [![TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art](https://m.media-amazon.com/images/I/416RF4tD07L.jpg)**TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art**TOMICCA**$5.05**2,464 rev11mo ago](https://www.amazon.com/dp/B0FK9VQ78Y) [![modelones Gel Nail Polish Set 6 Colors Summer Brown Maple Burnt Orange Maroon Burgundy Red Glitter Gel Polish Cherry Mocha Turkey Pumpkin Color Changing Nail Polish LED Gift](https://m.media-amazon.com/images/I/51KOxcek5VL.jpg)**modelones Gel Nail Polish Set 6 Colors Summer Brown Maple Burnt Orange Maroon Burgundy Red Glitter Gel Polish Cherry Mocha Turkey Pumpkin Color Changing Nail Polish LED Gift**modelones**$9.52**10,403 rev1y ago](https://www.amazon.com/dp/B0F32TLY5Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women](https://m.media-amazon.com/images/I/51EYx3PF9QL.jpg)**Beetles Orange Gel Polish Set - Scarlet Sunset Collection Red Coral Orange Bright Summer Gel Polish Kit UV LED Soak Off for DIY Nail Art Manicure Gifts for Women**beetles Gel Polish**$9.30**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0G51QRJ7L) [![Beetles PRO Orange Gel Polish - Burn After Feeling 20ml Burnt Orange Gel Polish Professional Nail Tech Formula High Pigment Soak Off UV LED Long Lasting for Salon & Home Use](https://m.media-amazon.com/images/I/415BG1laabL.jpg)**Beetles PRO Orange Gel Polish - Burn After Feeling 20ml Burnt Orange Gel Polish Professional Nail Tech Formula High Pigment Soak Off UV LED Long Lasting for Salon & Home Use**beetles Gel Polish**$9.31**4.5★**▲ 875%**](https://www.amazon.com/dp/B0F1BXQLK6) [![RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter](https://m.media-amazon.com/images/I/41z-OAsT1hL.jpg)**RARJSM Autumnal Orange Gel Nail Polish Creamy Amber Orange Gelpolish 15ML 1Pc Soak off Curing Required Nail Art French Manicure Salon DIY at Home Fall Winter**RARJSM**$6.70**4.3★**▲ 864%**](https://www.amazon.com/dp/B0FWCKC1BL) [![GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home](https://m.media-amazon.com/images/I/411znlNOVzL.jpg)**GAOY Brown Fall Gel Nail Polish Set 6 Colors Burgundy Red Orange Yellow UV Light Cure Gel Polish for Nail Art DIY at Home**GAOY**$7.40**4.5★**▲ 567%**](https://www.amazon.com/dp/B0FNJW6M8Q) [![TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art](https://m.media-amazon.com/images/I/416RF4tD07L.jpg)**TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art**TOMICCA**$5.05**4.3★**▲ 400%**](https://www.amazon.com/dp/B0FK9VQ78Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +10.8% search growth over the last 90 days.

5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 36.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**33%

*“Love the colors”*

**Quality-Overall**15%

*“polish quality is really good”*

**Value For Money**9%

*“Great value for the price”*

**Durability**7%

*“Long Lasting”*

**Design-Overall**6%

*“I loved how the tortoise design came out”*

**Coverage**6%

*“Good coverage and love the colors”*

**Texture/Consistency-Overall**4%

*“they have a good consistency”*

**Stitch/Finish/Polish**3%

*“Great polish”*

**Moist/Dry**2%

*“Dries quick and applies evenly, first coat was super thick”*

**Paint Quality**2%

*“Best brand of gel polish”*

### **What buyers complain about **

**Color**27%

*“The color isnt accurate”*

**Smell**14%

*“the odor is terrible”*

**Adhesion/Stickiness**14%

*“a little sticky”*

**Durability**11%

*“It work for 2 week the peel. It didnt come”*

**Leak-Proof**7%

*“It leaks nail polish everywhere”*

**Texture/Consistency-Overall**7%

*“Horrible consistency and doesnt cure well”*

**Moist/Dry**7%

*“Do not dry well at all”*

**Advertised Vs Actual Product**4%

*“Not as advertised”*

### **Top return reasons **

**Color**48%

**Leak-Proof**12%

**Advertised Vs Actual Product**8%

**Paint Quality**4%

**Functionality-Overall**3%

**Moist/Dry**3%

**Value For Money**3%

**Size-Overall**3%

**Adhesion/Stickiness**2%

**Quality-Overall**2%