---
title: "burgundy gel nail polish — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/burgundy-gel-nail-polish"
last_updated: "2026-07-13T20:38:29.618Z"
locale: en
meta:
  description: "soft demand (-28.4% this quarter) — burgundy gel nail polish doesn't clear our bar today."
  "og:description": "soft demand (-28.4% this quarter) — burgundy gel nail polish doesn't clear our bar today."
  "og:title": "burgundy gel nail polish — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **burgundy gel nail polish**

**Skip it**

Soft demand (-28.4% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 11Conversion 70Competition 63Returns 71Price range 35Avg price 22Brand share 21Review moat 18Quality gap 53

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$207K**

$207K/yr · 401K searches

**Price range**

**Okay****$5.33–$20.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$7.99**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****16,226.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-28.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**14**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- GAOY39% - beetles Gel Polish24% - Double Rhythm16% - CANNI10% - Vishine3% - Born Pretty2% - Open — no brand owns it (6 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$17K12%$25K16%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GAOY Dark Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2387 Alluring Wine](https://m.media-amazon.com/images/I/41Touyh+AKL.jpg)**GAOY Dark Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2387 Alluring Wine**GAOY**$6.25**4.5★984 rev](https://www.amazon.com/dp/B0D7Q1KRW4) [2![GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1149 Dark Red Cherry](https://m.media-amazon.com/images/I/41lhrf8HmTL.jpg)**GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1149 Dark Red Cherry**GAOY**$5.84**4.6★5,085 rev](https://www.amazon.com/dp/B0BLJY13KS) [3![Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Burgundy-A1129)](https://m.media-amazon.com/images/I/41r132EP7wL.jpg)**Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Burgundy-A1129)**Double Rhythm**$6.86**4.4★7,147 rev](https://www.amazon.com/dp/B0CBR9PBSP) [4![Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Polish Nail Art DIY at Home (Dark Burgundy-A1487)](https://m.media-amazon.com/images/I/41hJXc2roHL.jpg)**Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Polish Nail Art DIY at Home (Dark Burgundy-A1487)**Double Rhythm**$6.80**4.3★3,729 rev](https://www.amazon.com/dp/B0DB1WQWM8) [5![Beetles Red Gel Polish - Merlot Wine 15ML/0.51Fl Oz Maroon Dark Red Gel Nail Polish Soak Off UV LED Lamp Burgundy Color Nails Art Manicure Salon DIY Home](https://m.media-amazon.com/images/I/41gK0DxAXgL.jpg)**Beetles Red Gel Polish - Merlot Wine 15ML/0.51Fl Oz Maroon Dark Red Gel Nail Polish Soak Off UV LED Lamp Burgundy Color Nails Art Manicure Salon DIY Home**beetles Gel Polish**$8.73**4.4★53,698 rev](https://www.amazon.com/dp/B0C4YRWSC8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman](https://m.media-amazon.com/images/I/41RwrjUflNL.jpg)**Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman**beetles Gel Polish**$5.92**4,171 rev6mo ago](https://www.amazon.com/dp/B0FYNJ18FS) [![GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home](https://m.media-amazon.com/images/I/51zJnhmgPgL.jpg)**GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home**GAOY**$9.51**52 rev10mo ago](https://www.amazon.com/dp/B0FND3FLFP) [![Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home](https://m.media-amazon.com/images/I/41a82acGaGL.jpg)**Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home**Beuxize**$5.56**62 rev11mo ago](https://www.amazon.com/dp/B0FM7VMFN4) [![JODSONE 1Pcs 16.5ml Same Color Same Bottle Gel Nail Polish Burgundy Glossy Long Lasting Elegant Noble Girl Womens Holiday Gift](https://m.media-amazon.com/images/I/41WJgtMd4-L.jpg)**JODSONE 1Pcs 16.5ml Same Color Same Bottle Gel Nail Polish Burgundy Glossy Long Lasting Elegant Noble Girl Womens Holiday Gift**JODSONE**$5.33**381 rev1y ago](https://www.amazon.com/dp/B0FB7WJWYR) [![Born Pretty Red Gel Nail Polish Fall Winter 6 Colors Dark Red Burgundy Blood Cherry Wine Red Gel Nail Polish Soak Off Gel Polish Nail Art Design Manicure Salon DIY Home 7ml](https://m.media-amazon.com/images/I/51rc9LQiIzL.jpg)**Born Pretty Red Gel Nail Polish Fall Winter 6 Colors Dark Red Burgundy Blood Cherry Wine Red Gel Nail Polish Soak Off Gel Polish Nail Art Design Manicure Salon DIY Home 7ml**Born Pretty**$9.73**3,258 rev1y ago](https://www.amazon.com/dp/B0F8QFP7HJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1201 Carmine Red](https://m.media-amazon.com/images/I/41tD30nwCmL.jpg)**GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1201 Carmine Red**GAOY**$5.83**4.6★**▲ 788%**](https://www.amazon.com/dp/B0BLJXPD1C) [![Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman](https://m.media-amazon.com/images/I/41RwrjUflNL.jpg)**Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman**beetles Gel Polish**$5.92**4.4★**▲ 769%**](https://www.amazon.com/dp/B0FYNJ18FS) [![GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home](https://m.media-amazon.com/images/I/51zJnhmgPgL.jpg)**GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home**GAOY**$9.51**4.5★**▲ 246%**](https://www.amazon.com/dp/B0FND3FLFP) [![JODSONE 1Pcs 16.5ml Same Color Same Bottle Gel Nail Polish Burgundy Glossy Long Lasting Elegant Noble Girl Womens Holiday Gift](https://m.media-amazon.com/images/I/41WJgtMd4-L.jpg)**JODSONE 1Pcs 16.5ml Same Color Same Bottle Gel Nail Polish Burgundy Glossy Long Lasting Elegant Noble Girl Womens Holiday Gift**JODSONE**$5.33**4.5★**▲ 230%**](https://www.amazon.com/dp/B0FB7WJWYR) [![Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home](https://m.media-amazon.com/images/I/41a82acGaGL.jpg)**Beuxize Burgundy Gel Nail Polish UV Red Gel Nail Polish 15ml Deep Red Gel Polish For Art Starter And Salon Manicure Diy At Home**Beuxize**$5.56**4.1★**▲ 141%**](https://www.amazon.com/dp/B0FM7VMFN4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.

23K18KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**55%

*“Cute colors”*

**Quality-Overall**11%

*“GOOD QUALITY”*

**Value For Money**3%

*“Worth the price”*

**Stitch/Finish/Polish**3%

*“a really beautiful finish”*

**Ease Of Use**2%

*“Easy to use”*

**Ease Of Application**2%

*“Easy to apply”*

**Advertised Vs Actual Product**2%

*“Exactly what I wanted”*

**Coverage**2%

*“Good coverage”*

**Brightness/Shine/Glow**2%

*“keeps its shine for days”*

**Durability**2%

*“its durability is excellent”*

### **What buyers complain about **

**Color**16%

*“Not the right color”*

**Moist/Dry**14%

*“Doesn't dry”*

**Quality-Overall**8%

*“Trash”*

**Allergies**6%

*“Allergic reaction”*

**Paint Quality**5%

*“The first time I painted on too thick”*

**Thickness**4%

*“Too thick”*

**Adhesion/Stickiness**4%

*“It remained sticky”*

**Size-Overall**4%

*“This set is so tiny”*

**Dilute/Watery**4%

*“its like water”*

**Durability**3%

*“it falls apart the same day”*

### **Top return reasons **

**Color**54%

**Advertised Vs Actual Product**8%

**Functionality-Overall**5%

**Quality-Overall**4%

**Thickness**4%

**Moist/Dry**3%

**Leak-Proof**2%

**Paint Quality**2%

**Size-Overall**2%

**Value For Money**2%