---
title: "brown nail polish — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/brown-nail-polish"
last_updated: "2026-07-14T05:19:19.797Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($2.20–$17.17) — brown nail polish doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($2.20–$17.17) — brown nail polish doesn't clear our bar today."
  "og:title": "brown nail polish — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **brown nail polish**

**Skip it**

Prices mostly outside the sweet spot ($2.20–$17.17) — this niche doesn't clear our bar today.

Market size 32Growth 24Conversion 47Competition 84Returns 94Price range 14Avg price 23Brand share 43Review moat 18Quality gap 65

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$149K**

$149K/yr · 470K searches

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.38**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****16,325.75**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$2.20–$17.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**21 **▲rising

**Sellers**

**81**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- essie21% - Sally Hansen21% - OPI17% - OpenLive15% - GAOY5% - beetles Gel Polish4% - Open — no brand owns it (15 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Sepia Retreat 0.46 fl oz](https://m.media-amazon.com/images/I/31h6Li3ZVsL.jpg)**essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Sepia Retreat 0.46 fl oz**essie**$8.33**4.6★4,444 rev](https://www.amazon.com/dp/B0F3XXX1S5) [2![Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish](https://m.media-amazon.com/images/I/31cvFB39mLL.jpg)**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**4.4★28,405 rev](https://www.amazon.com/dp/B09LBFSLM4) [3![essie Salon-Quality Nail Polish Vegan Odd Squad Neutral Odd Squad 0.46 fl oz](https://m.media-amazon.com/images/I/31PT+I5OvWL.jpg)**essie Salon-Quality Nail Polish Vegan Odd Squad Neutral Odd Squad 0.46 fl oz**essie**$7.95**4.6★4,444 rev](https://www.amazon.com/dp/B0CLH9GM6S) [4![OpenLive 16.5ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/312xpGe-neL.jpg)**OpenLive 16.5ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.88**4.1★3,684 rev](https://www.amazon.com/dp/B0DZ28HFFF) [5![essie vegan nail polish Off The Grid fall 2022 collection warm mushroom brown](https://m.media-amazon.com/images/I/3154GKsXPIL.jpg)**essie vegan nail polish Off The Grid fall 2022 collection warm mushroom brown**essie**$5.53**4.4★3,252 rev](https://www.amazon.com/dp/B0B4T5VJ3N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OpenLive 12Pcs Brown Nail Polish Set with Base and Top Coat Chocolate Brown Moche Fingernail Polish Quick Dry Regular Finger Nail Polish Pack for Women Gift Holiday 5ML](https://m.media-amazon.com/images/I/41px-LNoknL.jpg)**OpenLive 12Pcs Brown Nail Polish Set with Base and Top Coat Chocolate Brown Moche Fingernail Polish Quick Dry Regular Finger Nail Polish Pack for Women Gift Holiday 5ML**OpenLive**$8.87**702 rev6mo ago](https://www.amazon.com/dp/B0G17T9PS1) [![Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women](https://m.media-amazon.com/images/I/51hjNpjv3RL.jpg)**Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women**beetles Gel Polish**$9.77**31,317 rev6mo ago](https://www.amazon.com/dp/B0FF4X49KR) [![essie gel couture Long-Lasting Nail Polish Liquid Diamonds Bronze Pearl Brown Nail Polish Marquise Please 0.46 fl oz](https://m.media-amazon.com/images/I/41VWdlyvGnL.jpg)**essie gel couture Long-Lasting Nail Polish Liquid Diamonds Bronze Pearl Brown Nail Polish Marquise Please 0.46 fl oz**essie**$12.94**112 rev7mo ago](https://www.amazon.com/dp/B0FVG3RJMS) [![OpenLive 18ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31pjWS2zUuL.jpg)**OpenLive 18ml Brown Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.96**270 rev10mo ago](https://www.amazon.com/dp/B0FR433BZN) [![OPI Nature Strong Make My Bark on the World | Opaque Dark Neutral Brown Crme Natural Origin Nail Polish LE | Plant Based Vegan Cruelty Free](https://m.media-amazon.com/images/I/31IYeF7FOHL.jpg)**OPI Nature Strong Make My Bark on the World | Opaque Dark Neutral Brown Crme Natural Origin Nail Polish LE | Plant Based Vegan Cruelty Free**OPI**$12.84**277 rev10mo ago](https://www.amazon.com/dp/B0FFD2318W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Xtreme Wear Rose Bold 0.4 Fl Oz (1 Count)](https://m.media-amazon.com/images/I/316TG+beHKL.jpg)**Sally Hansen Xtreme Wear Rose Bold 0.4 Fl Oz (1 Count)**Sally Hansen**$3.36**4.3★**▲ 640%**](https://www.amazon.com/dp/B07JNWXRH6) [![Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women](https://m.media-amazon.com/images/I/51hjNpjv3RL.jpg)**Beetles Brown Gel Polish Set - Toasty Aroma Collection 6 Colors Nude Brown Trendy Colors UV LED Lamp Salon DIY at Home Nails Gifts for Women**beetles Gel Polish**$9.77**4.5★**▲ 628%**](https://www.amazon.com/dp/B0FF4X49KR) [![OpenLive 12Pcs Brown Nail Polish Set with Base and Top Coat Chocolate Brown Moche Fingernail Polish Quick Dry Regular Finger Nail Polish Pack for Women Gift Holiday 5ML](https://m.media-amazon.com/images/I/41px-LNoknL.jpg)**OpenLive 12Pcs Brown Nail Polish Set with Base and Top Coat Chocolate Brown Moche Fingernail Polish Quick Dry Regular Finger Nail Polish Pack for Women Gift Holiday 5ML**OpenLive**$8.87**4.2★**▲ 561%**](https://www.amazon.com/dp/B0G17T9PS1) [![OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz](https://m.media-amazon.com/images/I/31IZtISJ3OL.jpg)**OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz**OPI**$11.42**4.5★**▲ 457%**](https://www.amazon.com/dp/B00421X35C) [![OpenLive 10ml Chocolate Brown Nail Polish Set 6 Colors Fall Winter Mocha Quick Dry Nail Polish Non Gel for Women Girls Gift](https://m.media-amazon.com/images/I/51QfG7snGOL.jpg)**OpenLive 10ml Chocolate Brown Nail Polish Set 6 Colors Fall Winter Mocha Quick Dry Nail Polish Non Gel for Women Girls Gift**OpenLive**$7.23**4.1★**▲ 405%**](https://www.amazon.com/dp/B0DSZ55BML)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

23K18KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**51%

*“Colors are beautiful”*

**Quality-Overall**9%

*“Excellent product”*

**Value For Money**5%

*“Worth price”*

**Durability**5%

*“It goes on smooth, stays intact for several days even with doing chores, dishes, typing etc”*

**Stitch/Finish/Polish**3%

*“It achieves a great finish and is long-lasting”*

**Coverage**3%

*“Beautiful coverage”*

**Moist/Dry**2%

*“Dries pretty quick too”*

**Soft Feel**2%

*“creamy”*

**Advertised Vs Actual Product**2%

*“look just like the pictures”*

**Ease Of Application**1%

*“Easy to apply”*

### **What buyers complain about **

**Color**26%

*“WRONG COLOR”*

**Thickness**9%

*“kind of runny not thick”*

**Durability**7%

*“Lasted a week”*

**Quality-Overall**6%

*“Terrible product”*

**Advertised Vs Actual Product**5%

*“It doesn't look like the photo at all”*

**Smell**4%

*“Smells like fish”*

**Moist/Dry**4%

*“It never dried”*

**Value For Money**3%

*“Not a bargain”*

**Functionality-Overall**2%

*“chips off fast not for me”*

**Size-Overall**2%

*“The bottle size was a little smaller than I expected”*

### **Top return reasons **

**Color**55%

**Advertised Vs Actual Product**9%

**Quality-Overall**6%

**Functionality-Overall**4%

**Size-Overall**3%

**Paint Quality**3%

**Smell**2%

**Thickness**2%

**Moist/Dry**2%

**Durability**2%