---
title: "bobby pins — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/bobby-pins"
last_updated: "2026-07-14T05:28:15.700Z"
locale: en
meta:
  description: "bobby pins shows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list."
  "og:description": "bobby pins shows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list."
  "og:title": "bobby pins — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bobby pins**

**Worth a look**

Shows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list.

Market size 95Growth 45Conversion 98Competition 26Returns 97Price range 0Avg price 16Brand share 17Review moat 24Quality gap 23

**Conversion**

**Incredible****16.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 2.6M searches

**Growth**

**Okay****+15.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,085.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$5.87**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$2.15–$11.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**93%**

**Open market**

**3%**

- GOODY40% - Amazon Basics24% - YINGFENG12% - EWAGOA9% - Teenitor8% - KANPRINCESS4% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$253K20%$505K30%$758K40%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)](https://m.media-amazon.com/images/I/41hDjVXcgqL.jpg)**Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)**GOODY**$2.15**4.7★7,564 rev](https://www.amazon.com/dp/B00ELDPMZK) [2![Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count](https://m.media-amazon.com/images/I/41cgHqQLKyL.jpg)**Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count**Amazon Basics**$3.14**4.7★2,171 rev](https://www.amazon.com/dp/B0BMQ5BRGP) [3![Goody SlideProof Bobby Pins 48 Ct Brunette Brown High Gloss Bobby Hair Pins for Styling Lock In Style Comfortable Pain-Free Styling Accessories for Women & Men All Hair Types](https://m.media-amazon.com/images/I/41Nem7UqypL.jpg)**Goody SlideProof Bobby Pins 48 Ct Brunette Brown High Gloss Bobby Hair Pins for Styling Lock In Style Comfortable Pain-Free Styling Accessories for Women & Men All Hair Types**GOODY**$2.21**4.6★20,652 rev](https://www.amazon.com/dp/B00E9SP888) [4![300 Pcs Bobby Pins Black Hair Pins for Women Girls and Kids Invisible Wave Hair clips Bulk with Storage box Pain-Free Hairpins2 Inch Black](https://m.media-amazon.com/images/I/51QHvfvuWUL.jpg)**300 Pcs Bobby Pins Black Hair Pins for Women Girls and Kids Invisible Wave Hair clips Bulk with Storage box Pain-Free Hairpins2 Inch Black**EWAGOA**$5.21**4.7★4,054 rev](https://www.amazon.com/dp/B0B62XRWJ8) [5![Bobby Pins Brown 330 Count 2.2 Inch Hair Pins With Cute Box Premium Bobby Pin For Kids Girls And Women Great For All Hair Types](https://m.media-amazon.com/images/I/41U9SxFQpXL.jpg)**Bobby Pins Brown 330 Count 2.2 Inch Hair Pins With Cute Box Premium Bobby Pin For Kids Girls And Women Great For All Hair Types**YINGFENG**$7.09**4.5★7,068 rev](https://www.amazon.com/dp/B09MKDSZMY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves](https://m.media-amazon.com/images/I/51811qmVG-L.jpg)**510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves**YINGFENG**$6.30**393 rev1y ago](https://www.amazon.com/dp/B0F82Q6RX2) [![510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves](https://m.media-amazon.com/images/I/516dD2LsKwL.jpg)**510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves**YINGFENG**$6.30**393 rev1y ago](https://www.amazon.com/dp/B0F7RY61HQ) [![Brown Bobby Pins & Hair Pins Set 300 Count Assorted Sizes by Luxurecourt](https://m.media-amazon.com/images/I/41kx8h144-L.jpg)**Brown Bobby Pins & Hair Pins Set 300 Count Assorted Sizes by Luxurecourt**Luxurecourt**$11.47**226 rev1y ago](https://www.amazon.com/dp/B0DSF2PGWM) [![Teenitor 300pcs Hair Pins Bobby Pins Black 100 Black Bobby Pins 2 2.75100 Hair Pins for Women and 100 Clear Hair Bands Kit U Pins for Buns 2 2.36](https://m.media-amazon.com/images/I/51kmBz4JRYL.jpg)**Teenitor 300pcs Hair Pins Bobby Pins Black 100 Black Bobby Pins 2 2.75100 Hair Pins for Women and 100 Clear Hair Bands Kit U Pins for Buns 2 2.36**Teenitor**$6.71**3,709 rev1y ago](https://www.amazon.com/dp/B0DC45NFWY) [![Teenitor 300pcs Bobby Pins Hair Pins Kit 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands Hair Pins for Buns 2inch 2.36inch 2.75inch](https://m.media-amazon.com/images/I/513nHsolxkL.jpg)**Teenitor 300pcs Bobby Pins Hair Pins Kit 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands Hair Pins for Buns 2inch 2.36inch 2.75inch**Teenitor**$6.58**3,709 rev2y ago](https://www.amazon.com/dp/B0D3DRVFGL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![330 Pcs 2.2 Inch Black Bobby Pins Set of Hairpins with Box Premium Hair Pins for Kids Girls and Women Great for All Hair Types](https://m.media-amazon.com/images/I/41kr68Ui3ML.jpg)**330 Pcs 2.2 Inch Black Bobby Pins Set of Hairpins with Box Premium Hair Pins for Kids Girls and Women Great for All Hair Types**YINGFENG**$7.23**4.5★**▲ 108%**](https://www.amazon.com/dp/B097R3ZPHN) [![Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)](https://m.media-amazon.com/images/I/41hDjVXcgqL.jpg)**Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)**GOODY**$2.15**4.7★**▲ 71%**](https://www.amazon.com/dp/B00ELDPMZK) [![Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count](https://m.media-amazon.com/images/I/41cgHqQLKyL.jpg)**Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count**Amazon Basics**$3.14**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BMQ5BRGP) [![510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves](https://m.media-amazon.com/images/I/516dD2LsKwL.jpg)**510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves**YINGFENG**$6.30**4.7★**▲ 26%**](https://www.amazon.com/dp/B0F7RY61HQ) [![510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves](https://m.media-amazon.com/images/I/51811qmVG-L.jpg)**510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves**YINGFENG**$6.30**4.7★**▲ 23%**](https://www.amazon.com/dp/B0F82Q6RX2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.

60K40KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality”*

**Value For Money**19%

*“Decent price”*

**Ease Of Use**10%

*“they come in handy for everyday use”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Size-Overall**5%

*“Great size”*

**Hair Styling**5%

*“Great, hold my hair up nicely”*

**Suitability Straight Hair**3%

*“Durable great for thick hair”*

**Comfort-Overall**3%

*“comfortable”*

**Durability**3%

*“don’t break easily.”*

**Efficiency**2%

*“Excelete”*

### **What buyers complain about **

**Strength**17%

*“Cheap and flimsy”*

**Quality-Overall**16%

*“Cheaply made”*

**Size-Overall**6%

*“many of these were not a good size”*

**Hair Related**6%

*“That said, they dont hold hair as well as Id like”*

**Suitability Short Hair**5%

*“Not useful for medium to thick hair”*

**Grip**5%

*“Slides out”*

**Durability**4%

*“They break very easily which a bit annoying”*

**Color**3%

*“Funky color”*

**Advertised Vs Actual Product**3%

*“the picture looked a little different”*

**Thickness**3%

*“they were much chunkier/bulky in person”*

### **Top return reasons **

**Color**28%

**Size-Overall**20%

**Advertised Vs Actual Product**9%

**Quality-Overall**6%

**Value For Money**6%

**Strength**5%

**Defective Material/Parts**4%

**Suitability Short Hair**3%

**Functionality-Overall**3%

**Suitability Long Hair**2%