---
title: "black nail polish — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/black-nail-polish"
last_updated: "2026-07-13T22:42:41.110Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($1.34–$11.30) — black nail polish doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($1.34–$11.30) — black nail polish doesn't clear our bar today."
  "og:title": "black nail polish — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black nail polish**

**Skip it**

Prices mostly outside the sweet spot ($1.34–$11.30) — this niche doesn't clear our bar today.

Market size 60Growth 34Conversion 93Competition 22Returns 97Price range 0Avg price 15Brand share 32Review moat 14Quality gap 63

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$494K**

$494K/yr · 808K searches

**Growth**

**Okay****+7.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****$5.33**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****24,572.83**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.34–$11.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**80**

**Top-5 brand share**

**86%**

**Open market**

**8%**

- Sally Hansen46% - OPI17% - OpenLive8% - wet n wild7% - beetles Gel Polish7% - AZUREBEAUTY7% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$49K20%$99K30%$148K40%$197K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sally Hansen Hard as Nails Black Heart Long Lasting Chip Resistant Opaque Shiny Black Nail Polish](https://m.media-amazon.com/images/I/31sr2JWzRLL.jpg)**Sally Hansen Hard as Nails Black Heart Long Lasting Chip Resistant Opaque Shiny Black Nail Polish**Sally Hansen**$2.29**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEJIA) [2![OPI Nail Lacquer Opaque & Vibrant Crme Finish Black Nail Polish Up to 7 Days of Wear Chip Resistant & Fast Drying Black Onyx 0.5 fl oz](https://m.media-amazon.com/images/I/41tRGKWIO9S.jpg)**OPI Nail Lacquer Opaque & Vibrant Crme Finish Black Nail Polish Up to 7 Days of Wear Chip Resistant & Fast Drying Black Onyx 0.5 fl oz**OPI**$11.30**4.6★91,450 rev](https://www.amazon.com/dp/B000NG4778) [3![Sally Hansen Insta-Dri Back to Black Quick Dry Long Lasting Opaque ShinyBlack Nail Polish](https://m.media-amazon.com/images/I/41Fka1a+8gL.jpg)**Sally Hansen Insta-Dri Back to Black Quick Dry Long Lasting Opaque ShinyBlack Nail Polish**Sally Hansen**$5.91**4.5★19,800 rev](https://www.amazon.com/dp/B00LJ1KGNK) [4![OpenLive 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/3136u138uUL.jpg)**OpenLive 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.00**4.1★3,684 rev](https://www.amazon.com/dp/B0DY7KFK8N) [5![Beetles Black Gel Polish 15ml Soak-Off UV LED Audrey Black Gel Nail Polish for DIY Nails Art & Salon-Style Manicures](https://m.media-amazon.com/images/I/41g6eyfpa8L.jpg)**Beetles Black Gel Polish 15ml Soak-Off UV LED Audrey Black Gel Nail Polish for DIY Nails Art & Salon-Style Manicures**beetles Gel Polish**$6.22**4.4★53,698 rev](https://www.amazon.com/dp/B08HYW2MKG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OpenLive 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/3136u138uUL.jpg)**OpenLive 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.00**3,684 rev1y ago](https://www.amazon.com/dp/B0DY7KFK8N) [![CANNI Black Gel Nail Polish 1Pcs Pure Black Color High Gloss Soak Off UV Gel Polish Nail French Manicure Salon DIY](https://m.media-amazon.com/images/I/41KDN+jPprL.jpg)**CANNI Black Gel Nail Polish 1Pcs Pure Black Color High Gloss Soak Off UV Gel Polish Nail French Manicure Salon DIY**CANNI**$5.97**8,529 rev1y ago](https://www.amazon.com/dp/B0D6W6J92D) [![AZUREBEAUTY Black Nail Polish 10ml Natural Glossy DIY Mani Pedi at Home](https://m.media-amazon.com/images/I/41OUaZH9KGL.jpg)**AZUREBEAUTY Black Nail Polish 10ml Natural Glossy DIY Mani Pedi at Home**AZUREBEAUTY**$5.81**2,546 rev1y ago](https://www.amazon.com/dp/B0D9YRQ17V) [![TOMICCA Black Gel Nail Polish 15ml Black Nail Polish Fast Dry Soak Off UV LED Cure Needed Pure Color Long Lasting Nail Art Manicure Salon DIY Design](https://m.media-amazon.com/images/I/51SLgVUdm8L.jpg)**TOMICCA Black Gel Nail Polish 15ml Black Nail Polish Fast Dry Soak Off UV LED Cure Needed Pure Color Long Lasting Nail Art Manicure Salon DIY Design**TOMICCA**$5.92**2,464 rev2y ago](https://www.amazon.com/dp/B0CS6GWCFQ) [![Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Black Out 0.40 fl oz](https://m.media-amazon.com/images/I/31QWnL6pcdL.jpg)**Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Black Out 0.40 fl oz**Sally Hansen**$3.49**54,936 rev3y ago](https://www.amazon.com/dp/B004KRV8MS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CANNI Black Gel Nail Polish 1Pcs Pure Black Color High Gloss Soak Off UV Gel Polish Nail French Manicure Salon DIY](https://m.media-amazon.com/images/I/41KDN+jPprL.jpg)**CANNI Black Gel Nail Polish 1Pcs Pure Black Color High Gloss Soak Off UV Gel Polish Nail French Manicure Salon DIY**CANNI**$5.97**4.3★**▲ 76%**](https://www.amazon.com/dp/B0D6W6J92D) [![wet n wild Wild Shine Nail Polish Black Crme Nail Color](https://m.media-amazon.com/images/I/31Hkzulp0qL.jpg)**wet n wild Wild Shine Nail Polish Black Crme Nail Color**wet n wild**$1.35**4.3★**▲ 41%**](https://www.amazon.com/dp/B015BV9K44) [![TOMICCA Black Gel Nail Polish 15ml Black Nail Polish Fast Dry Soak Off UV LED Cure Needed Pure Color Long Lasting Nail Art Manicure Salon DIY Design](https://m.media-amazon.com/images/I/51SLgVUdm8L.jpg)**TOMICCA Black Gel Nail Polish 15ml Black Nail Polish Fast Dry Soak Off UV LED Cure Needed Pure Color Long Lasting Nail Art Manicure Salon DIY Design**TOMICCA**$5.92**4.3★**▲ 38%**](https://www.amazon.com/dp/B0CS6GWCFQ) [![AZUREBEAUTY Black Nail Polish 10ml Natural Glossy DIY Mani Pedi at Home](https://m.media-amazon.com/images/I/41OUaZH9KGL.jpg)**AZUREBEAUTY Black Nail Polish 10ml Natural Glossy DIY Mani Pedi at Home**AZUREBEAUTY**$5.81**4.2★**▲ 20%**](https://www.amazon.com/dp/B0D9YRQ17V) [![Sally Hansen Insta-Dri Back to Black Quick Dry Long Lasting Opaque ShinyBlack Nail Polish](https://m.media-amazon.com/images/I/41Fka1a+8gL.jpg)**Sally Hansen Insta-Dri Back to Black Quick Dry Long Lasting Opaque ShinyBlack Nail Polish**Sally Hansen**$5.91**4.5★**— 9%**](https://www.amazon.com/dp/B00LJ1KGNK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.

30K20KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**21%

*“Good color”*

**Quality-Overall**11%

*“I think Beetles is a super good brand if you're on a budget”*

**Value For Money**10%

*“Good for the Price”*

**Moist/Dry**6%

*“Dries fast”*

**Drying Time**4%

*“This drys pretty well, fairly quick”*

**Durability**4%

*“Two weeks and going strong”*

**Advertised Vs Actual Product**4%

*“It does the job”*

**Efficiency**4%

*“Works fine”*

**Stitch/Finish/Polish**3%

*“gives a very professional finish”*

**Coverage**3%

*“Nice coverage”*

### **What buyers complain about **

**Moist/Dry**15%

*“Definitely not insta dry”*

**Thickness**10%

*“its like too thick”*

**Durability**10%

*“Fell off nails”*

**Quality-Overall**9%

*“Cheap quality”*

**Value For Money**5%

*“Waste of money”*

**Paint Quality**4%

*“not sure how the brush passed QA - theres so many stray hairs sticking out making painting a mess”*

**Color**4%

*“it just doesnt last like their other colors”*

**Ease Of Use**3%

*“Couldnt even open”*

**Dilute/Watery**3%

*“Watery”*

**Texture/Consistency-Overall**2%

*“does not smooth out well”*

### **Top return reasons **

**Functionality-Overall**16%

**Color**12%

**Thickness**10%

**Advertised Vs Actual Product**10%

**Quality-Overall**8%

**Moist/Dry**5%

**Value For Money**4%

**Paint Quality**4%

**Adhesion/Stickiness**4%

**Leak-Proof**3%