---
title: "black gel nail polish — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/black-gel-nail-polish"
last_updated: "2026-07-14T01:46:01.304Z"
locale: en
meta:
  description: "black gel nail polish shows low returns (0.9%), but prices mostly outside the sweet spot ($3.84–$16.40) keeps it on the watch list."
  "og:description": "black gel nail polish shows low returns (0.9%), but prices mostly outside the sweet spot ($3.84–$16.40) keeps it on the watch list."
  "og:title": "black gel nail polish — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **black gel nail polish**

**Worth a look**

Shows low returns (0.9%), but prices mostly outside the sweet spot ($3.84–$16.40) keeps it on the watch list.

Market size 63Growth 23Conversion 95Competition 48Returns 96Price range 11Avg price 20Brand share 35Review moat 23Quality gap 52

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$584K**

$584K/yr · 669K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,310.58**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.11**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.84–$16.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**15**

**Top-5 brand share**

**84%**

**Open market**

**9%**

- beetles Gel Polish38% - GAOY16% - Double Rhythm12% - modelones10% - JODSONE8% - CANNI6% - Open — no brand owns it (4 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$58K20%$117K30%$175K40%$234K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles Black Gel Polish 15ml Soak-Off UV LED Audrey Black Gel Nail Polish for DIY Nails Art & Salon-Style Manicures](https://m.media-amazon.com/images/I/41g6eyfpa8L.jpg)**Beetles Black Gel Polish 15ml Soak-Off UV LED Audrey Black Gel Nail Polish for DIY Nails Art & Salon-Style Manicures**beetles Gel Polish**$6.22**4.4★53,698 rev](https://www.amazon.com/dp/B08HYW2MKG) [2![Beetles Black White Gel Polish Set - 2 Pcs 15ml Full Size Black And White Colors Polish French Nails Soak Off Led Nails Art Manicure Salon Diy at Home](https://m.media-amazon.com/images/I/41xmmmH9GoL.jpg)**Beetles Black White Gel Polish Set - 2 Pcs 15ml Full Size Black And White Colors Polish French Nails Soak Off Led Nails Art Manicure Salon Diy at Home**beetles Gel Polish**$8.51**4.6★15,626 rev](https://www.amazon.com/dp/B086TW5KLD) [3![GAOY Gel Nail Polish Kit Black and White 2 Colors 16ml Soak Off UV Gel Polish Set Highly Saturated for Nail Art DIY Manicure at Home](https://m.media-amazon.com/images/I/31bQ6cHhBuL.jpg)**GAOY Gel Nail Polish Kit Black and White 2 Colors 16ml Soak Off UV Gel Polish Set Highly Saturated for Nail Art DIY Manicure at Home**GAOY**$7.97**4.6★1,287 rev](https://www.amazon.com/dp/B0CLV47VXS) [4![Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)](https://m.media-amazon.com/images/I/41v5NtH6tsL.jpg)**Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)**Double Rhythm**$8.90**4.6★1,232 rev](https://www.amazon.com/dp/B0CBR7RYWV) [5![JODSONE 10ml Black Gel Nail Polish Black Gel Polish Soak Off Led Gel Polish Nail Art Manicure Salon Diy Need U V Lamp](https://m.media-amazon.com/images/I/41amIn4vk8L.jpg)**JODSONE 10ml Black Gel Nail Polish Black Gel Polish Soak Off Led Gel Polish Nail Art Manicure Salon Diy Need U V Lamp**JODSONE**$3.84**4.3★2,240 rev](https://www.amazon.com/dp/B0DCGC3PPL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles Black Gel Nail Polish 10ml Classic Black Color Gel Polish Soak off UV Led Lamp Needed Manicure Salon DIY Home Gift for Women Inkwell](https://m.media-amazon.com/images/I/41t7D97Ck+L.jpg)**Beetles Black Gel Nail Polish 10ml Classic Black Color Gel Polish Soak off UV Led Lamp Needed Manicure Salon DIY Home Gift for Women Inkwell**beetles Gel Polish**$5.62**153 rev1mo ago](https://www.amazon.com/dp/B0F1MD6GTV) [![AZUREBEAUTY Pure Black Gel Nail Polish 18ML](https://m.media-amazon.com/images/I/41TDjBeA6fL.jpg)**AZUREBEAUTY Pure Black Gel Nail Polish 18ML**AZUREBEAUTY**$6.04**268 rev3mo ago](https://www.amazon.com/dp/B0G5PSNJTM) [![JODSONE Gel Nail Polish 16.5ml Black Art Design Manicure Salon DIY at Home Soak Off U V LED Gel Polish Nail](https://m.media-amazon.com/images/I/31u4ZdwJ6lL.jpg)**JODSONE Gel Nail Polish 16.5ml Black Art Design Manicure Salon DIY at Home Soak Off U V LED Gel Polish Nail**JODSONE**$3.92**268 rev1y ago](https://www.amazon.com/dp/B0F36TVKQF) [![CANNI Black Gel Nail Polish 1Pcs Pure Black Color High Gloss Soak Off UV Gel Polish Nail French Manicure Salon DIY](https://m.media-amazon.com/images/I/41KDN+jPprL.jpg)**CANNI Black Gel Nail Polish 1Pcs Pure Black Color High Gloss Soak Off UV Gel Polish Nail French Manicure Salon DIY**CANNI**$5.97**8,529 rev1y ago](https://www.amazon.com/dp/B0D6W6J92D) [![JODSONE 10ml Black Gel Nail Polish Black Gel Polish Soak Off Led Gel Polish Nail Art Manicure Salon Diy Need U V Lamp](https://m.media-amazon.com/images/I/41amIn4vk8L.jpg)**JODSONE 10ml Black Gel Nail Polish Black Gel Polish Soak Off Led Gel Polish Nail Art Manicure Salon Diy Need U V Lamp**JODSONE**$3.84**2,240 rev1y ago](https://www.amazon.com/dp/B0DCGC3PPL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AZUREBEAUTY Pure Black Gel Nail Polish 18ML](https://m.media-amazon.com/images/I/41TDjBeA6fL.jpg)**AZUREBEAUTY Pure Black Gel Nail Polish 18ML**AZUREBEAUTY**$6.04**4.4★**▲ 388%**](https://www.amazon.com/dp/B0G5PSNJTM) [![JODSONE Gel Nail Polish 16.5ml Black Art Design Manicure Salon DIY at Home Soak Off U V LED Gel Polish Nail](https://m.media-amazon.com/images/I/31u4ZdwJ6lL.jpg)**JODSONE Gel Nail Polish 16.5ml Black Art Design Manicure Salon DIY at Home Soak Off U V LED Gel Polish Nail**JODSONE**$3.92**4.5★**▲ 216%**](https://www.amazon.com/dp/B0F36TVKQF) [![DND Gel Polish Set Black Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 447 Black Licorice 0.5 Fl Oz](https://m.media-amazon.com/images/I/41EJz0G3kSL.jpg)**DND Gel Polish Set Black Collection UV/LED Gel Polish and Air Dry Nail Lacquer Matching Chip-Free Polish Duo 447 Black Licorice 0.5 Fl Oz**DAISY DND**$16.40**4.5★**▲ 65%**](https://www.amazon.com/dp/B0B4F2YZY1) [![Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)](https://m.media-amazon.com/images/I/41v5NtH6tsL.jpg)**Double Rhythm 2 Pcs 15ml UV Gel Polish Set Pure White And Black Color Gel Nail Polish Kit Nail Art Salon DIY (2-A1015+A1093)**Double Rhythm**$8.90**4.6★**▲ 48%**](https://www.amazon.com/dp/B0CBR7RYWV) [![GAOY Black Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2026 Flawless Black](https://m.media-amazon.com/images/I/41EziOgkRGL.jpg)**GAOY Black Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2026 Flawless Black**GAOY**$5.86**4.6★**▲ 47%**](https://www.amazon.com/dp/B0CGZMPXVQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

23K18KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“Beautiful colors”*

**Quality-Overall**13%

*“Good Quality”*

**Value For Money**7%

*“Worth your dollar”*

**Stitch/Finish/Polish**5%

*“gives a very professional finish”*

**Ease Of Application**5%

*“Easy Application”*

**Brightness/Shine/Glow**3%

*“It looks shiny and good”*

**Soft Feel**3%

*“smoothness that you want”*

**Coverage**3%

*“Excellent coverage”*

**Thickness**3%

*“The gel is thick enough for one coat”*

**Efficiency**3%

*“Works fine”*

### **What buyers complain about **

**Thickness**16%

*“Too thick”*

**Moist/Dry**13%

*“The black does not dry well at all”*

**Quality-Overall**12%

*“secondly, the label on the bottle FALLS OFF which says right there, that it is low quality”*

**Color**8%

*“Very pigmented”*

**Allergies**6%

*“Allergic reaction”*

**Durability**5%

*“Does not last”*

**Adhesion/Stickiness**5%

*“Peels off like a sticker”*

**Paint Quality**5%

*“somehow had paint leaking out even though I cured it under the UV lamp correctly”*

**Value For Money**2%

*“Expensive”*

**Wrinkles**2%

*“Wrinkles and does not cure fully”*

### **Top return reasons **

**Functionality-Overall**17%

**Color**14%

**Advertised Vs Actual Product**9%

**Thickness**8%

**Paint Quality**5%

**Leak-Proof**5%

**Moist/Dry**5%

**Quality-Overall**5%

**Texture/Consistency-Overall**4%

**Value For Money**3%