---
title: "black cherry nail polish — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/black-cherry-nail-polish"
last_updated: "2026-07-13T22:42:26.249Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — black cherry nail polish doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — black cherry nail polish doesn't clear our bar today."
  "og:title": "black cherry nail polish — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **black cherry nail polish**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 20Conversion 50Competition 33Returns 99Price range 41Avg price 42Brand share 3Review moat 4Quality gap 47

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.03**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$2.32–$23.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$105K**

$105K/yr · 237K searches

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****42,805.62**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**55**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- OPI66% - essie23% - Sally Hansen5% - COSMOO3% - CANNI1% - Major Dijit1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41uNLIHbvML.jpg)**OPI Nail Lacquer Black Cherry Chutney | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.74**4.6★91,450 rev](https://www.amazon.com/dp/B00149RO2S) [2![Essie Nail Color : Wicked](https://m.media-amazon.com/images/I/31d4wglSRwL.jpg)**Essie Nail Color : Wicked**essie**$8.41**4.6★7,240 rev](https://www.amazon.com/dp/B004FGAXK2) [3![OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/413KKaPXreL.jpg)**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★91,450 rev](https://www.amazon.com/dp/B07D5NGSS5) [4![OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection](https://m.media-amazon.com/images/I/415PuP8NKaL.jpg)**OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection**OPI**$11.93**4.6★91,450 rev](https://www.amazon.com/dp/B00190F5EG) [5![OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41I2MhIp98L.jpg)**OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.65**4.6★91,450 rev](https://www.amazon.com/dp/B00421YYXW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31XMbPStyfL.jpg)**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**374 rev9mo ago](https://www.amazon.com/dp/B0DCCJKCGD) [![OPI GelColor Black Cherry Chutney | Opaque Dark Black-Red Pearl Shimmer LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31Ppqocnu8L.jpg)**OPI GelColor Black Cherry Chutney | Opaque Dark Black-Red Pearl Shimmer LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.45**426 rev9mo ago](https://www.amazon.com/dp/B0DCDCM9HX) [![essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Fringes & Saddles 0.46 fl oz](https://m.media-amazon.com/images/I/31E3uZ1UuyL.jpg)**essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Fringes & Saddles 0.46 fl oz**essie**$8.38**4,444 rev1y ago](https://www.amazon.com/dp/B0F3XZBX3K) [![OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying](https://m.media-amazon.com/images/I/41uW6vVtgEL.jpg)**OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.68**9,595 rev1y ago](https://www.amazon.com/dp/B0DKM7TYMD) [![CANNI Dark Red Gel Nail Polish 1Pcs Burgundy Red Gel Polish Deep Red Color Nail Polish Gel High Gloss Soak Off U V Gel Nail French Nail Manicure Salon DIY](https://m.media-amazon.com/images/I/31MJKSz3DHL.jpg)**CANNI Dark Red Gel Nail Polish 1Pcs Burgundy Red Gel Polish Deep Red Color Nail Polish Gel High Gloss Soak Off U V Gel Nail French Nail Manicure Salon DIY**CANNI**$7.30**4,482 rev2y ago](https://www.amazon.com/dp/B0CSDK5KZZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Fringes & Saddles 0.46 fl oz](https://m.media-amazon.com/images/I/31E3uZ1UuyL.jpg)**essie Nail Polish Salon-Quality Brown Nail Polish Boho Rodeo Vegan Fringes & Saddles 0.46 fl oz**essie**$8.38**4.6★**▲ 267%**](https://www.amazon.com/dp/B0F3XZBX3K) [![OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free](https://m.media-amazon.com/images/I/31pDevRfwCL.jpg)**OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$12.01**4.6★**▲ 175%**](https://www.amazon.com/dp/B000E34464) [![COSMOO Cherry Red Quick Dry Nail Polish Black Red Chip Resistant Manicure Non-Toxic Vegan Cruelty Free 12ml Fast Drying in 60 Seconds (Wicked)](https://m.media-amazon.com/images/I/31ZQX6kbOkL.jpg)**COSMOO Cherry Red Quick Dry Nail Polish Black Red Chip Resistant Manicure Non-Toxic Vegan Cruelty Free 12ml Fast Drying in 60 Seconds (Wicked)**COSMOO**$7.81**4.0★**▲ 85%**](https://www.amazon.com/dp/B0D5CG3DGX) [![OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/413KKaPXreL.jpg)**OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.56**4.6★**▲ 81%**](https://www.amazon.com/dp/B07D5NGSS5) [![OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31XMbPStyfL.jpg)**OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.76**4.5★**▲ 37%**](https://www.amazon.com/dp/B0DCCJKCGD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**58%

*“rich color”*

**Quality-Overall**9%

*“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”*

**Durability**4%

*“Its very durable”*

**Stitch/Finish/Polish**3%

*“Im very pleased with this polish”*

**Value For Money**3%

*“Good value for money”*

**Coverage**2%

*“Great coverage”*

**Ease Of Application**2%

*“Easy to apply”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Ease Of Use**2%

*“now sure how easy that can be said for regular use”*

**Shape/Style**2%

*“The brush is perfectly shaped and it really is one coat and done”*

### **What buyers complain about **

**Color**29%

*“The color is much darker”*

**Thickness**7%

*“I wish the brush could be thicker as it is very thin”*

**Moist/Dry**7%

*“Takes a bit to fully dry”*

**Quality-Overall**7%

*“Bad quality”*

**Durability**6%

*“Began chipping off within a day”*

**Advertised Vs Actual Product**5%

*“Not as advertised”*

**Value For Money**4%

*“I was not pleased especially with the price of the product”*

**Paint Quality**2%

*“The brushes come off while trying to paint your nails do not recommend”*

**Size-Overall**2%

*“Small package”*

**Product Condition**2%

*“Im disappointed that the product wasnt new”*

### **Top return reasons **

**Color**52%

**Advertised Vs Actual Product**8%

**Moist/Dry**6%

**Functionality-Overall**6%

**Paint Quality**3%

**Thickness**3%

**Size-Overall**3%

**Quality-Overall**3%

**Adhesion/Stickiness**2%

**Ease Of Application**2%